Q.1. Fill in the Blanks
(i) The function of retailing is to sell products and services to the final consumers by an individual or a firm.
(ii) The Retailing has to be well informed about the product being sold.
(iii) The main aim of the retailer is to provide products required by the consumer conveniently, this creates place Customers.
(iv) This information in the form of Wholesaler greatly contributes to product improvement by the producers.
(v) Selling of goods to consumers in small quantities as per their need at Manufacturer prices.
(vi) Wholesalers act as a link between manufacturer and the retailer.
Q.2. Multiple Choice Questions
(i) The purpose of retail business is to__________.
(a) go for partnership
(b) make maximum promotion
(c) extend to other localities
(d) selling goods to customer
(ii) A retail store deals primarily with sales ________ in retailing.
(a) volume
(b) location
(c) places
(d) value
(iii) The term ‘wholesale’ means the selling of goods for business use or for _________ purpose.
(a) sale
(b) resale
(c) post sale
(d) None of the above
Q.3. State whether the following are True or False
(i) The term ‘retailing’ refers to a business deal in which the seller sells in large quantities as per the need of the customer. True
(ii) This activity of the retailer does not create value addition or utility for customers. False
(iii) Wholesalers resell merchandise to retailers and not to the consumers. True
(iv) Information in the form of feedback can greatly contribute to product improvement by consumer. True
(v) A wholesaler acts as a link between the manufacturer or producer, and the retailer. True
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