• A business opportunity is an attractive economic idea that could be implemented to create a business, earn profits and ensure further growth.
• Entrepreneurs perceive opportunities quickly, synthesize the available information and analyse emerging patterns that escape the attention of other people.
• Entrepreneurs are themselves responsible for the success and failures of the enterprise.
• Entrepreneurship is the function that involves grabbing an opportunity, organizing the resources and undertaking the production and other activities.
• Sensing Entrepreneurial Opportunities is a process of perceiving the needs and problems of people and society and arriving at creative solutions, converting these solutions into Opportunities and then into an enterprise.
An Entrepreneur has two basic roles :
(1) Opportunity.
(2) Spotter and Project Champion.
Sensing Opportunities Factors :
(1) Ability to perceive and preserve basic ideas.
(2) Ability to harness different sources of information.
(3) Vision and Creativity.
• Creativity is the ability to develop new ideas and to discover new ways of looking at a problem and opportunities.
It refers to “thinking new things” or “doing things differently”.
There are five sources to obtain ideas :
(1) Problems.
(2) Change.
(3) Inventions.
(4) Competition to encash it.
(5) Innovation.
• One of the most striking behavioural characteristics of an entrepreneur is his creativity.
It does not necessarily mean that he should be an inventor.
Elements of business opportunity :
(1) Assured market scope.
(2) An attractive and acceptable rate of return on investment.
(3) Practicability of the idea.
(4) Competence of the entrepreneur.
(5) Potential of future growth.
Various stages in the Enterprise Process Diagram :
(1) Spotting an opportunity by analyzing the needs and problems that exist in the environment.
(2) Evaluating the ideas received from different sources to find a creative solution.
(3) Identifying a product or service through innovation.
(4) Setting up a project and nurturing it to success.
1. What is an entrepreneurial opportunity? |
2. How can one identify entrepreneurial opportunities? |
3. What role does creativity play in identifying entrepreneurial opportunities? |
4. How can one evaluate the feasibility of an entrepreneurial opportunity? |
5. What are some common challenges faced by entrepreneurs when seizing entrepreneurial opportunities? |
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