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Why is Facebook Privacy Important?

If you choose to share things publicly on Facebook, anyone with an account will be able to find and view your Facebook information, posts, and activity. This could impact your privacy in a variety of ways. For example:

  • You could be sharing personal information you’d rather keep private, like your birth date or address.
  • Anything you post, such as photos, comments, and status updates, will be visible to people you don’t know.
  • Embarrassing or unflattering posts could negatively affect your personal and professional reputation.
  • Third-party websites and applications can access and share information from your Facebook account.

Understanding Basic Privacy Settings

Whenever you share something on Facebook, you can choose who you'll share with. In the infographic below, you can see the most common sharing options, including Only me, Lists, Friends, and Public.
Understanding Facebook Privacy | Social Media - Class 8

Let's take a look at these settings in action. For example, let's say you set all of the information on your Timeline to be visible only to Friends. In this case, this is how your Timeline would appear to your friends:
Understanding Facebook Privacy | Social Media - Class 8

By contrast, this is how it would appear to someone who isn't your friend on Facebook. Notice how most of the information is hidden, but the name, profile photo, and cover photo are still visible.
Understanding Facebook Privacy | Social Media - Class 8

Sharing and Privacy

  • Even if you customize your privacy settings, it's important to understand that the things you share on Facebook are visible to a lot of other people. This is because Facebook is designed to be more open and social than traditional communication tools.
  • For example, let's say you post a photo on a friend's Timeline. By default, that photo will be visible to all of your friends on Facebook, not just the person you shared it with. The photo will also be visible to anyone who is friends with your friend. This is one reason people enjoy using Facebook—it's easy to share with lots of people at the same time.
  • As long as you're somewhat careful about the things you share, Facebook doesn't pose a serious risk to your privacy. Before you share anything on Facebook, like a comment or status update, you'll need to consider how comfortable you are with many people seeing this information. If you wouldn't feel comfortable sharing something in a public place, you may not want to share it on Facebook either.

Facebook Privacy Across the Web


You may not realize that your Facebook account extends across the Web. The Facebook Platform is a tool that lets other websites connect with your Facebook account and view your public information. If you've ever seen an option to Login with Facebook on another website, you've seen the Facebook Platform in action.

Understanding Facebook Privacy | Social Media - Class 8

When you visit a site that uses the Facebook Platform, you're bringing all of your public information on Facebook, including your name, gender, profile picture, and friends list. There are three other ways third-party websites can integrate your Facebook account.

Instant personalization

Instant personalization allows sites to personalize your experience while signing in to Facebook. When a site uses instant personalization, it draws from the public information on your Timeline to predict the types of content you'll find interesting. For example, if you have liked reggae music on Facebook, a music site like Pandora might suggest similar artists or show information about the music your friends listen to on the site.
Understanding Facebook Privacy | Social Media - Class 8

Social plug-ins

Social plug-ins are tools that let you easily share a site's content on Facebook. On many websites, this will usually appear as a small Facebook button. Social plug-ins can also show you content from the site that your friends have shared.
Understanding Facebook Privacy | Social Media - Class 8

Platform Apps

Platform apps let you link your Facebook account to an external site. When you add a platform app, you'll be able to use your Facebook user name and password to sign in to that site. Your activity on that site may also appear on your Timeline. For instance, a music-sharing site might post information about the music you've listened to recently, while a news site could share the articles you've read.
Understanding Facebook Privacy | Social Media - Class 8

You can control how other sites work with your Facebook account by changing your app settings. We'll explain how to do this in our lesson on adjusting privacy settings.

Facebook Privacy for Minors

  • Facebook has several policies in place to help protect minors. For example, children younger than 13 are not allowed to use Facebook. Facebook also offers extra privacy protections for users younger than 18. However, these protections aren't very strong. For example, minors do show up in public search results, and anyone can view their most basic information, including their names and profile pictures.
  • Unless minors set privacy controls, their other personal information—including contact information, photos, and updates—can be viewed by their friends and their friends' friends, which includes people the minor may not know or wouldn't otherwise want to view their information.
  • We recommend that parents talk with their children about how to use Facebook safely and help them set privacy controls that make sense.
    • For a complete explanation of Facebook's privacy for minors, visit Facebook's Parents Portal. Also, review Facebook's Data Policy for more detailed information on Facebook privacy.
The document Understanding Facebook Privacy | Social Media - Class 8 is a part of the Class 8 Course Social Media.
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