Understanding Media Class 7 Worksheet Civics Chapter 6

Q.1. Why it is important to know both sides of the story? 

It is important to know both sides of the story because it is on the basis of the information that the media provides that we take action as citizens.

Q.2. What does the media's close relationship with business often mean?

Nowadays, the media’s close relationship with business often means that a balanced report is difficult to come by.

Q.3. Why are some advertisements shown repeatedly on the television screen?

Advertisements are repeated in the hope that people will go out and buy what is advertised.

Q.4. Why do we need to analyze the news?

The ‘factual information’ that a news report provides is often not complete and can be one-sided. We, therefore, need to analyze the news.

Q.5. What is broadcast?

Broadcast is used to refer to a TV or radio program that is widely transmitted.

Q.6. Why do you think newspapers are called print media?

Newspapers are called print media because they are in printed form.

Q.7. How do you think television influences us?

It shapes our views of the world, our beliefs, attitudes, and values.

Q.8. How has television brought the world closer to us?

Television has enabled us to think of ourselves as members of a larger global world. Television images travel huge distances through satellites and cables. This allows us to view news and entertainment channels from other parts of the world. Most of the cartoons that we see on television are mostly from Japan or the United States. We can now be sitting in Chennai or Jammu and can see images of a storm that has hit the coast of Florida in the United States. Television has brought the world closer to us.

Q.9. What does the word media mean? 

Media is the plural form of the word ‘medium’ and it describes the various ways through which we communicate in society. Because media refers to all means of communication, everything ranging from a phone call to the evening news on TV can be called media.

Q.10. Why is it important to have independent media?

In order to write balanced reports, the media need to be independent. Moreover, it is on the basis of the information that the media provides that we take action as citizens, so it is important that this information is reliable and not biased.

Q.11. How do people express their dissatisfaction with any of the government’s actions or plans?

Some of the ways in which they can do this is by writing letters to the concerned minister, organising a public protest, starting a signature campaign, asking the government to rethink its programme, etc.

Q.12. What is mass media?

TV, radio, and newspapers are a form of media that reaches millions of people, or the masses, across the country and the world and, thus, they are called mass media.

Q.13. What do you mean by ‘public protest’?

When a large number of people come together and openly state their opposition to some issue is termed a public protest. Organizing a rally, starting a signature campaign, blocking roads, etc. are some of the ways in which this is done.

Q.14. How television is like a ‘window on the world’?

Television is like a ‘window on the world’ because a lot of our impressions about the world around us are formed by what we see on TV.

Q.15. How media and money are interrelated?

The different technologies that mass media use are expensive. In a news studio, it is not only the newsreader who needs to be paid but also a number of other people who help put the broadcast together. The technologies that mass media use keep changing and so a lot of money is spent on getting the latest technology. Due to these costs, the mass media needs a great deal of money to do its work. Thus, mass media is constantly thinking of ways to make money.