IELTS Exam > IELTS Notes > Speaking for IELTS > Topic: Advertising
Topic: Advertising | Speaking for IELTS PDF Download
Definitions
- Advertising agency: a company that creates adverts for other companies
- Advertising budget: the amount of money a company decides to spend on advertising
- Brand awareness: how well people know a particular brand
- Brand loyalty: the degree to which people continue to buy from the same brand or company
- Buy and sell: often used to refer to the buying and selling of items between individuals
- Call to action: something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website
- Celebrity endorsement: to have a well-known person promote a product
- Classified ads: small advertisements often put in a newspaper or magazine by individuals
- To cold call: to call someone with the aim of selling something without them asking you to do so
- Commercial break: the short period during TV programmes when advertisements are shown
- Commercial channel: TV channels that make money from showing advertisements
- To go viral: to quickly become extremely popular on the Internet through social media
- Junk mail: unwanted promotional leaflets and letters
- To launch a product: to introduce a new product
- Mailing list: a list of names and contact details used by a company to send information and advertisements
- Mass media: large media outlets like TV, newspapers and magazines
- Niche product: a product that is aimed at a distinct group of people
- To place an advert: to put an advert somewhere
- Press release: something written by a company for newspapers and magazines and websites to share and publish
- Prime time: the time during the viewing schedule when most people watch TV or listen to a broadcast
- Product placement: to advertise a product by using it as a prop in a TV show or film
- Sales page: a page specifically used to promote a product or service
- To show adverts: to display adverts on TV
- Social media: websites that enable users to create and share content or to participate in social networking.
- Spam email: unwanted, promotional email
- Target audience: the people a company want to sell their product or service to
- Word of mouth: recommendations made by individuals to other individuals about a product of service
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FAQs on Topic: Advertising - Speaking for IELTS
| 1. What is advertising? |  |
Ans. Advertising refers to the act of promoting a product, service, or idea through various communication channels to reach a target audience. It aims to persuade and inform potential customers about the benefits and features of a particular offering.
| 2. What are the different types of advertising? | |
Ans. There are several types of advertising, including print advertising (newspapers, magazines), broadcast advertising (TV, radio), outdoor advertising (billboards, signage), online advertising (websites, social media), and direct mail advertising (brochures, catalogs).
| 3. How does advertising impact consumer behavior? | |
Ans. Advertising plays a significant role in shaping consumer behavior. It can create awareness about a product or brand, influence perceptions and attitudes, and ultimately drive purchase decisions. Effective advertising can trigger emotions, highlight benefits, and provide information, leading consumers to make informed choices.
| 4. What are the key elements of a successful advertising campaign? | |
Ans. A successful advertising campaign typically incorporates the following key elements: a clear and compelling message, targeted audience segmentation, appropriate choice of media channels, creative and visually appealing content, a call to action, and regular monitoring and evaluation to measure effectiveness.
| 5. How can businesses measure the success of their advertising efforts? | |
Ans. Businesses can measure the success of their advertising efforts through various metrics. Common indicators include the number of impressions or views, click-through rates, conversion rates, return on investment (ROI), brand awareness, customer feedback and engagement, and sales data analysis. These metrics help businesses assess the impact and effectiveness of their advertising campaigns.
About this Document
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Oct 26, 2024 Last updated |
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