Question for Practice Test: Reading Comprehension - 78 Question _index_: Which of the following best exemplifies the situation described in the last two sentences of the passage? A. A product suitable for women age 21-30 is marketed at meetings attended only by potential customers. B. A company develops a new product and must develop an advertising campaign to create a market for it. C. An idea for a specialized product remains unexplored because media exposure of the product to its few potential customers would be too expensive. D. A new product is developed and marketers collect demographic data on potential consumers before developing a specific advertising campaign. E. A product suitable for men age 60 and over is advertised in a magazine read by adults of all ages. View Solution

A product suitable for women age 21-30 is marketed at meetings attended only by potential customers.

A company develops a new product and must develop an advertising campaign to create a market for it.

An idea for a specialized product remains unexplored because media exposure of the product to its few potential customers would be too expensive.

A new product is developed and marketers collect demographic data on potential consumers before developing a specific advertising campaign.

A product suitable for men age 60 and over is advertised in a magazine read by adults of all ages.

Question for Practice Test: Reading Comprehension - 78 Question _index_: The passage suggests which of the following about highly specialized trade media? A. They should be used only when direct selling is not economically feasible. B. They can be used to exclude from the program audience people who are not part of the program target. C. They are used only for very expensive products. D. They are rarely used in the implementation of marketing programs for industrial products. E. They are used only when direct selling has not reached the appropriate market segment. View Solution

They should be used only when direct selling is not economically feasible.

They can be used to exclude from the program audience people who are not part of the program target.

They are used only for very expensive products.

They are rarely used in the implementation of marketing programs for industrial products.

They are used only when direct selling has not reached the appropriate market segment.

Question for Practice Test: Reading Comprehension - 78 Question _index_: It can be inferred from the passage that which of the following is true for most consumer-goods markets? A. The program audience is smaller than the market segment. B. The program audience and the market segment are usually identical. C. The market segment and the program target are usually identical. D. The program target is larger than the market segment. E. The program target and the program audience are not usually identical. View Solution

The program audience is smaller than the market segment.

The program audience and the market segment are usually identical.

The market segment and the program target are usually identical.

The program target is larger than the market segment.

The program target and the program audience are not usually identical.

Question for Practice Test: Reading Comprehension - 78 Question _index_: The passage suggests which of the following about direct selling? A. It is used in the marketing of most industrial products. B. It is often used in cases where there is a large program target. C. It is not economically feasible for most marketing programs. D. It is used only for products for which there are many potential customers. E. It is less successful at directing a marketing program to the target audience than are other marketing approaches. View Solution

It is used in the marketing of most industrial products.

It is often used in cases where there is a large program target.

It is not economically feasible for most marketing programs.

It is used only for products for which there are many potential customers.

It is less successful at directing a marketing program to the target audience than are other marketing approaches.

Question for Practice Test: Reading Comprehension - 78 Question _index_: The passage supports which of the following statements about demographic characteristics and marketing? A. Demographic research is of no use in determining how successful a product will be with a particular group of consumers. B. A program audience is usually composed of people with similar demographic characteristics. C. Psychological factors are more important than demographic factors in defining a market segments. D. Consumers with similar demographic characteristics do not necessarily form a meaningful program target. E. Collecting demographic data is the first step that marketers take in designing a marketing program. View Solution

Demographic research is of no use in determining how successful a product will be with a particular group of consumers.

A program audience is usually composed of people with similar demographic characteristics.

Psychological factors are more important than demographic factors in defining a market segments.

Consumers with similar demographic characteristics do not necessarily form a meaningful program target.

Collecting demographic data is the first step that marketers take in designing a marketing program.

Question for Practice Test: Reading Comprehension - 78 Question _index_: The passage suggests that which of the following is true about the marketing of industrial products like those discussed in the third paragraph? A. The market segment and program target are identical. B. Mass marketing is the only feasible way of advertising such products. C. The marketing program cannot be directed specifically to the program target. D. More customers would be needed to justify the expense of direct selling. E. The program audience would necessarily be made up of potential customers, regardless of the marketing approach that was used. View Solution

The market segment and program target are identical.

Mass marketing is the only feasible way of advertising such products.

The marketing program cannot be directed specifically to the program target.

More customers would be needed to justify the expense of direct selling.

The program audience would necessarily be made up of potential customers, regardless of the marketing approach that was used.

Question for Practice Test: Reading Comprehension - 78 Question _index_: The author mentions “trousers” (lines 9 and 11) most likely in order to A. make a comparison between the program target and the program audience B. emphasize the similarities between the market segment and the program target C. provide an example of the way three groups of consumers are affected by a marketing program D. clarify the distinction between the market segment and the program target E. introduce the concept of the program audience View Solution

make a comparison between the program target and the program audience

emphasize the similarities between the market segment and the program target

provide an example of the way three groups of consumers are affected by a marketing program

clarify the distinction between the market segment and the program target

introduce the concept of the program audience

Practice Test: Reading Comprehension - 78 - 100 RCs for GMAT PDF Download

	100 RCs for GMAT 100 docs

	100 RCs for GMAT 100 docs

Additional Information about Practice Test: Reading Comprehension - 78 for GMAT Preparation

Practice Test: Reading Comprehension - 78 Free PDF Download

The Practice Test: Reading Comprehension - 78 is an invaluable resource that delves deep into the core of the GMAT exam. These study notes are curated by experts and cover all the essential topics and concepts, making your preparation more efficient and effective. With the help of these notes, you can grasp complex subjects quickly, revise important points easily, and reinforce your understanding of key concepts. The study notes are presented in a concise and easy-to-understand manner, allowing you to optimize your learning process. Whether you're looking for best-recommended books, sample papers, study material, or toppers' notes, this PDF has got you covered. Download the Practice Test: Reading Comprehension - 78 now and kickstart your journey towards success in the GMAT exam.

Importance of Practice Test: Reading Comprehension - 78

The importance of Practice Test: Reading Comprehension - 78 cannot be overstated, especially for GMAT aspirants. This document holds the key to success in the GMAT exam. It offers a detailed understanding of the concept, providing invaluable insights into the topic. By knowing the concepts well in advance, students can plan their preparation effectively. Utilize this indispensable guide for a well-rounded preparation and achieve your desired results.

Practice Test: Reading Comprehension - 78 Notes

Practice Test: Reading Comprehension - 78 Notes offer in-depth insights into the specific topic to help you master it with ease. This comprehensive document covers all aspects related to Practice Test: Reading Comprehension - 78. It includes detailed information about the exam syllabus, recommended books, and study materials for a well-rounded preparation. Practice papers and question papers enable you to assess your progress effectively. Additionally, the paper analysis provides valuable tips for tackling the exam strategically. Access to Toppers' notes gives you an edge in understanding complex concepts. Whether you're a beginner or aiming for advanced proficiency, Practice Test: Reading Comprehension - 78 Notes on EduRev are your ultimate resource for success.

Practice Test: Reading Comprehension - 78 GMAT Questions

The "Practice Test: Reading Comprehension - 78 GMAT Questions" guide is a valuable resource for all aspiring students preparing for the GMAT exam. It focuses on providing a wide range of practice questions to help students gauge their understanding of the exam topics. These questions cover the entire syllabus, ensuring comprehensive preparation. The guide includes previous years' question papers for students to familiarize themselves with the exam's format and difficulty level. Additionally, it offers subject-specific question banks, allowing students to focus on weak areas and improve their performance.

Study Practice Test: Reading Comprehension - 78 on the App

Students of GMAT can study Practice Test: Reading Comprehension - 78 alongwith tests & analysis from the EduRev app, which will help them while preparing for their exam. Apart from the Practice Test: Reading Comprehension - 78, students can also utilize the EduRev App for other study materials such as previous year question papers, syllabus, important questions, etc. The EduRev App will make your learning easier as you can access it from anywhere you want. The content of Practice Test: Reading Comprehension - 78 is prepared as per the latest GMAT syllabus.

Education Revolution