Marketing and Selling Concept - Principles of Marketing | Principles of Marketing - B Com PDF Download

What is Marketing Concept?

• The marketing concept is typically a business idea that deals with the means and methods of placing a company’s products and services ahead of its rivals. 
• It pertains to the production, delivery and communication of higher customer value and satisfaction to the target market. 
• In general, the marketing concept begins with specific demands and their nature, lays stress on customer needs, understands and coordinates the activities the influence the buying habits of customers, and allows for profits by satisfying an organization’s customers. 

What is Selling Concept?

• The selling concept deals with the exchange of a product for money with customers. 
• Considered to be a subset of marketing, it is the final step in the entire marketing process. 
• Selling is the result of marketing wherever there is a need that can be offered. 
• It is the last step in satisfying the intent to purchase that includes product positioning, brand creation, encouraging awareness, generation of buzz, assurance of customer loyalty, etc. 
• Selling converts the demand for a product into profitable revenue following the exchange of products/ services. 
• It serves as the logical conclusion of the process of value capturing for an organisation. 

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