Worksheet Solutions: Factors influencing in customer choice - 2 | Commercial Applications - Class 6 PDF Download

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Q1: Buying behavior is the decision processes and acts of people involved in buying and using ____________.
Ans: products

Q2: Consumers make purchases based on their ____________.
Ans: wants

Q3: Consumer Buying Behavior is influenced by factors such as ____________, ____________, ____________, and ____________.
Ans: culture, social, personal, psychological

Q4: The decision-making process consists of up to ____________ stages.
Ans: five

Q5: Selective ____________ is when individuals focus on specific details or stimuli.
Ans: Attention

Q6: Selective ____________ occurs when individuals interpret information to support their existing beliefs.
Ans: Distortion

Q7: ____________ is the process through which individuals select, organize, and interpret information.
Ans: Perception

Q8: Learning results in a change in behavior based on ____________.
Ans: experience

Q9: Beliefs and attitudes are influenced by ____________, ____________, and ____________.
Ans: experience, learning, external influences

Q10: The six stages of the consumer buying decision process include Problem Recognition, Information Search, Evaluation of Alternatives, Purchase Decision, Purchase, and ____________.
Ans: Post-Purchase Evaluation

Multiple Choice Questions (MCQ)

Q1: Consumer buying behavior is influenced by which of the following factors?
(a) Economic factors
(b) Political factors
(c) Geographical factors
(d) All of the above
Ans: (a) Economic factors
The provided text mentions cultural, social, personal, and psychological factors, but not economic, political, or geographical factors.

Q2: In the consumer buying decision process, which stage involves problem recognition?
(a) Stage 1: Problem Recognition
(b) Stage 2: Information Search
(c) Stage 3: Evaluation of Alternatives
(d) Stage 4: Purchase Decision
Ans: (a) Stage 1: Problem Recognition
Problem recognition is the first stage in the consumer buying decision process.

Q3: Selective Attention in perception refers to:
(a) Focusing on specific details or stimuli
(b) Interpreting information to support existing beliefs
(c) Retaining all information received
(d) None of the above
Ans: (a) Focusing on specific details or stimuli
Selective Attention involves focusing on specific details or stimuli while ignoring others.

Q4: Which of the following is NOT one of the perceptual processes mentioned in the text?
(a) Selective Attention
(b) Selective Distortion
(c) Selective Retention
(d) Selective Buying
Ans: (d) Selective Buying
The text mentions Selective Attention, Selective Distortion, and Selective Retention as perceptual processes, but not Selective Buying.

Q5: Beliefs and attitudes can be influenced by:
(a) Experience, learning, and external influences
(b) Gender and age only
(c) Income level and occupation only
(d) None of the above
Ans: (a) Experience, learning, and external influences
Beliefs and attitudes can be shaped by an individual's experience, learning, and external influences such as family and friends.

True or False

Q1: True/False: Consumer buying behavior is influenced by cultural, social, personal, and psychological factors.
Ans: True
The text mentions these factors as influencing consumer buying behavior.

Q2: True/False: Selective Distortion means that individuals interpret information in a way that supports their existing beliefs.
Ans: True
Selective Distortion involves interpreting information to align with pre-existing beliefs.

Q3: True/False: Learning is a process that involves a change in behavior based on experience.
Ans: True
Learning results in behavioral changes based on acquired experiences.

Q4: True/False: Beliefs and attitudes can be influenced by an individual's income level and occupation.
Ans: True
Beliefs and attitudes can be influenced by various factors, including income level and occupation.

Q5: True/False: The consumer buying decision process includes six stages, and all purchases go through each stage.
Ans: False
Not all consumer purchases go through all six stages; the complexity of the decision determines the stages involved.

Short Answer Questions

Q1: What are the four major factors that influence consumer buying behavior according to the text?
Ans: The four major factors are cultural, social, personal, and psychological factors.

Q2: Explain the concept of selective attention in perception.
Ans: Selective attention refers to the process where individuals focus on specific details or stimuli while ignoring others. Factors like personal interest, novelty, and relevance can influence what individuals pay attention to.

Q3: How does learning impact consumer behavior? Provide an example.
Ans: Learning leads to a change in behavior based on experience. For example, if a consumer had a negative experience with a product, they may avoid buying it in the future, demonstrating the impact of learning on consumer behavior.

Q4: Define beliefs and attitudes and explain how they can be influenced.
Ans: Beliefs are convictions that individuals hold about something, while attitudes are an individual's evaluations or feelings about a product or brand. These can be influenced by personal experiences, exposure to marketing messages, and the influence of family and friends.

Q5: Describe the stages of the consumer buying decision process mentioned in the text.
Ans: The stages are as follows:

• Problem Recognition: Identifying the need or problem.
• Information Search: Seeking information about available options.
• Evaluation of Alternatives: Comparing and assessing different options.
• Purchase Decision: Choosing the product or service to buy.
• Purchase: Actually buying the chosen product.
• Post-Purchase Evaluation: Reflecting on the satisfaction or dissatisfaction after the purchase.