Worksheet Solutions: Advertising and Media | Window on the Word Class 7: Solutions, Notes & Worksheets PDF Download

Q1: Multiple Choice Questions (MCQs)

(i) What is the main goal of advertising?
(a) To entertain the audience
(b) To promote the sale of a product or service
(c) To educate the public about social issues
(d) To showcase artistic creativity
Ans: (b)
Advertising's primary purpose is to draw public attention to products or services and encourage their purchase.

(ii) Which components make up a brand?
(a) Quality and price
(b) Name and logo
(c) Color and design
(d) Advertising strategy and target audience
Ans: (b)
A brand is defined by its name and logo, which create a recognizable identity for a product or service.

(iii) What distinguishes social advertising from commercial advertising?
(a) Social advertising aims for financial gains, while commercial advertising educates the public.
(b) Social advertising promotes products, while commercial advertising addresses social issues.
(c) Social advertising is motivated by social purposes, while commercial advertising aims for profits.
(d) Social advertising uses celebrity endorsements, while commercial advertising focuses on catchy slogans.
Ans: (c)
Social advertising is done for social causes without financial gains, while commercial advertising is focused on generating profits.

(iv) How does repetition play a role in commercial advertising?
(a) It highlights the positive features of a product.
(b) It creates emotional value for the product.
(c) It involves publishing the advertisement multiple times in a short span for familiarity.
(d) It uses catchy slogans to make the product memorable.
Ans: (c)
Repetition in advertising helps create familiarity with the product, increasing the likelihood of consumer recall.

(v) What impact does the Internet have on advertising?
(a) It reduces the need for advertising agencies.
(b) It allows precise targeting of potential customers based on online behavior.
(c) It eliminates the need for brand building.
(d) It decreases competition among producers.
Ans: (b)
The Internet enables advertisers to use data mining to track online behavior and target specific demographics effectively.

Q2:  Fill in the Blanks

(i) Advertising is a form of ___________.
Ans: marketing.

(ii) Give an example of a component that makes up a brand.
Ans: Logo.

(iii) What is the purpose of social advertising?
Ans: Social advertising aims to educate the public on social issues.

(iv) Researchers and advertisers use __________ ______________ to find out about the behavior of consumers on the internet.
Ans: data mining processes.

(v) Increased competition usually causes prices of goods to ________.
Ans: drop.

Q3: Match the Column

Ans:

Q4: True or False

(i) The main goal of advertising is to take the products from the manufacturer to the local shops.
Ans: False
The main goal of advertising is to promote the sale of products or services by drawing public attention.

(ii) Advertising is dependent on the media.
Ans: True
Advertising is carried out through various media like newspapers, television, radio, and the Internet.

(iii) An advertisement that highlights the problems of deforestation is an example of commercial advertising.
Ans: False
An advertisement about deforestation falls under social advertising, not commercial advertising.

(iv) Advertisements always tell us the positive as well as negative features about the product.
Ans: False
Advertisements often focus on the positive features of a product, while downplaying or omitting negative aspects.

(v) Brand building involves giving a product or service an identity.
Ans: True
Brand building creates a recognizable identity for a product or service through elements like name and logo.