Let's start with something you probably already know: when you write a song, you own something valuable. But here's what might surprise you-you don't just own "a song." You own a copyright, and that copyright can make money in dozens of different ways. Music publishing is the business of managing, protecting, and exploiting that copyright to generate income.
Think about this: when you hear Happy Birthday sung at a restaurant, when Shallow by Lady Gaga and Bradley Cooper plays on the radio, when someone covers Wonderwall by Oasis on YouTube, or when Eye of the Tiger appears in a movie-someone is getting paid. That "someone" is usually the songwriter, and the system that makes sure they get paid is music publishing.
Here's the key distinction you need to understand right away: there are two separate copyrights in every recorded song:
Music publishing deals exclusively with the composition copyright. This is what you create the moment you write a melody and put words to it. You don't need to record it, register it, or do anything special-the copyright exists the instant you fix the song in a tangible form, even if you just write the lyrics in a notebook or record a voice memo on your phone.
Now, you might be thinking: "If I own the copyright automatically, why do I need a publisher?" Great question. Imagine you're a songwriter in 1950. You've written a beautiful song. How do you:
You'd need a full-time staff, legal expertise, international contacts, and a lot of time. This is exactly why music publishers exist. A music publisher is a company or individual that administers songwriters' copyrights in exchange for a percentage of the income generated. They handle the business so you can focus on writing.
Let's follow the money. When you write a song and that song gets used somewhere-played on radio, streamed on Spotify, performed in a concert, synced in a TV show-money is generated. This money flows through what we call publishing income streams.
This is often the biggest income stream for songwriters. Every time your song is performed publicly-and "publicly" has a broad definition-you're owed money. Public performance includes:
Think about Shake It Off by Taylor Swift. When a radio station in Cleveland plays it, Swift (as the songwriter) gets paid. When someone streams it on Spotify, she gets paid. When a cover band performs it at a wedding, she's supposed to get paid (though this is harder to track). When it plays in a coffee shop's background playlist, she gets paid.
But how? How could Taylor Swift possibly track every single time her song plays everywhere in the world? She can't-and she doesn't have to. This is where Performing Rights Organizations (PROs) come in.
PROs are non-profit organizations that collect performance royalties on behalf of songwriters and publishers. In the United States, the three major PROs are:
Here's how it works in practice: Radio stations, streaming services, venues, and businesses pay blanket licenses to PROs. A blanket license gives them permission to play any song in that PRO's catalog. The PRO then tracks what gets played (through reporting, sampling, digital monitoring, and surveys) and distributes the money to the appropriate songwriters and publishers.
Performance royalties are typically split 50/50 between the writer's share and the publisher's share. If you don't have a publisher, you still get the writer's share automatically through your PRO, but the publisher's share might go uncollected unless you set yourself up as your own publisher (which you can do).
The term "mechanical" sounds old-fashioned because it is-it comes from the days of piano rolls and phonograph records. A mechanical royalty is paid every time your song is reproduced or distributed in a physical or digital format. This includes:
In the United States, mechanical royalties for physical products and permanent downloads are set by law at a statutory rate. As of 2023, this rate is 12.4 cents per song for recordings under five minutes, or 2.39 cents per minute for longer songs. This is called the statutory mechanical rate.
Let's make this concrete: If someone manufactures 1,000 CDs of an album with 10 songs you wrote, the mechanical royalties owed would be:
1,000 CDs × 10 songs × $0.124 = $1,240
For streaming services, mechanical royalties work differently-they're much smaller per stream (fractions of a cent) and calculated based on complex formulas set by the Copyright Royalty Board.
In the US, mechanical royalties are primarily collected by The Mechanical Licensing Collective (The MLC), which was created in 2021 as part of the Music Modernization Act. Before streaming, mechanical royalties were often handled by the Harry Fox Agency.
This is where songwriting can get really lucrative. A synchronization license (or "sync license") is needed whenever someone wants to synchronize your song with visual media. This includes:
Remember when Somebody That I Used to Know by Gotye appeared in that Glee episode? That required a sync license. When The Chain by Fleetwood Mac was used in Guardians of the Galaxy Vol. 2? Sync license. When a car commercial uses a popular song? Sync license-and often a very expensive one.
Unlike performance and mechanical royalties, which have set rates or are calculated by formulas, sync fees are negotiated on a case-by-case basis. A sync placement in a student film might be free or $100. A sync placement in a Super Bowl commercial could be $500,000 or more. The fee depends on:
This is an area where having a good publisher or sync agent really matters, because they have relationships with music supervisors (the people who select music for visual media) and know how to negotiate favorable deals.
Though less significant than in previous decades, print royalties are paid when your song is reproduced as sheet music, in songbooks, or in digital sheet music formats. If your song becomes a standard that music students learn, like Autumn Leaves or Yesterday, print royalties can add up over time.
Companies like Hal Leonard and Alfred Music specialize in print music and pay royalties to publishers, who then split them with songwriters according to their agreement.
Now that you understand how money flows, let's talk about the different types of relationships you can have with a music publisher. Not all publishing deals are the same, and understanding the differences can literally mean the difference between earning thousands or tens of thousands of dollars from the same song.
In a traditional publishing deal, you transfer your copyright ownership to the publisher. Yes, you read that correctly-you give them the copyright. In exchange, the publisher commits to actively working your songs: pitching them for recordings, sync placements, covers, and commercial uses. They handle all administration, registration, licensing, and collection.
The standard split in a traditional deal is 50/50:
So from any dollar your song earns, you get 50 cents and the publisher gets 50 cents.
This type of deal typically includes an advance-money paid upfront against future royalties. The advance is recoupable, meaning the publisher recoups (takes back) the advance from your share of earnings before you see additional money. However, advances are typically non-returnable-if your songs don't earn back the advance, you don't have to repay it (though you won't get more money either).
Traditional publishing deals were the industry standard for decades. Think about classic songwriting teams like Jerry Leiber and Mike Stoller (Hound Dog, Stand By Me) or Burt Bacharach and Hal David (Walk On By, Raindrops Keep Fallin' on My Head)-they had traditional publishing deals with companies that actively worked to get their songs recorded by major artists.
As songwriters gained more leverage, the co-publishing deal became more common. In this arrangement, you retain ownership of your copyright but assign administration rights to the publisher. You typically set up your own publishing company (we'll discuss this shortly) and "co-publish" with the larger publisher.
The typical split in a co-publishing deal is 75/25 in the songwriter's favor:
So from every dollar, you get 75 cents and the publisher gets 25 cents. This is increasingly the standard for established songwriters or artists who write their own material.
Advances in co-publishing deals are often higher than in traditional deals because the publisher is taking a smaller percentage, so they need to believe strongly in the catalog's earning potential.
In an administration deal (or "admin deal"), you keep 100% ownership of your copyrights and simply hire the publisher to handle the administrative work: registration, licensing, collection, and accounting. The publisher doesn't actively pitch your songs-they just make sure the money gets collected and paid to you properly.
Admin deals typically give you 80-90% of the total income, with the publisher taking 10-20% as their administrative fee. These deals usually don't include advances because the publisher isn't taking on significant risk or doing creative work.
This type of deal makes sense if you're self-sufficient at promoting your own music (you're an artist who performs your own songs, you have direct relationships with sync supervisors, etc.) but you want professional help making sure nothing falls through the cracks internationally or with complex licensing scenarios.
This isn't really a "publishing deal" in the traditional sense, but it's important to understand. In a work-for-hire arrangement, you're commissioned to write a song and you receive a one-time fee but no ownership and no royalties. The person or entity that commissions the work owns the copyright entirely.
This is common in:
For example, if you're hired to write a jingle for a local car dealership for $5,000, that's typically work-for-hire. You get the $5,000, but when the jingle airs on radio hundreds of times, you don't get performance royalties-the dealership (or whoever they assigned the copyright to) does.
Always know whether you're entering a work-for-hire situation. The pay should be significantly higher to compensate for giving up all future income.
Here's something that surprises many new songwriters: you can be your own publisher. If you're not signed to a publishing deal, you should seriously consider setting up your own publishing entity. It's not complicated, and it ensures you collect 100% of your publishing income.
Remember that publishing income is split between the writer's share and the publisher's share. Your PRO will automatically pay you the writer's share because you're registered as a songwriter. But the publisher's share needs to go to a registered publisher. If you haven't designated one, that money might sit uncollected, or in some cases, it defaults to whoever is administering that particular license.
By creating your own publishing company, you capture both shares-effectively keeping 100% of your publishing income.
The process is straightforward:
That's it. You don't need a fancy office or employees. Your publishing company can be just you, operating from home, ensuring that 100% of your income comes to you rather than 50%.
Once your publishing company is set up, you need to register each song you write. This involves:
Most contemporary hit songs are co-written. Look at the credits for Bad Guy by Billie Eilish-it credits Billie Eilish O'Connell and Finneas O'Connell. Check out Old Town Road by Lil Nas X-eventually, it credited multiple writers including Trent Reznor and Atticus Ross because it sampled Nine Inch Nails. Uptown Funk by Mark Ronson and Bruno Mars credits eleven writers.
When you co-write a song, you're creating joint ownership of the copyright. This means every decision about the song-licensing it, selling it, modifying it-requires agreement from all writers. And critically, it means the publishing income must be split among all writers.
A split sheet is a simple document that records who wrote what percentage of a song. It should be filled out during or immediately after every co-writing session. This isn't being paranoid or distrustful-it's being professional and preventing disputes later when money is involved.
A split sheet includes:
The default assumption in the absence of an agreement is that all writers share equally. If three people write a song and there's no split sheet, it's assumed to be 33.33% / 33.33% / 33.34%. But what if one person wrote all the music and melody, and two people contributed just a few lyric lines? Without a split sheet, they still legally own equal shares.
How do you decide who gets what percentage? There's no single right answer, but here are common approaches:
The key is to discuss this openly before anyone leaves the writing session. Have the conversation while everyone is excited about the song, not months later when it's awkward.
If your song samples another recording (uses an actual audio snippet from an existing record), you need two clearances:
If your song interpolates another song (you re-record or re-sing a melody, hook, or lyric from an existing song), you only need permission from the composition copyright holder, but you typically must give writing credit (and thus publishing percentage) to the original writers.
This is why Lil Nas X had to give credit to Nine Inch Nails-Old Town Road sampled the song 34 Ghosts IV. Similarly, when Ariana Grande interpolated the melody from My Favorite Things (from The Sound of Music) in her song 7 Rings, she had to give writing credit and publishing percentage to Richard Rodgers and Oscar Hammerstein II's estates.
Never use someone else's existing music or lyrics without permission and proper clearance. The legal and financial consequences can be severe-you could be sued for copyright infringement, forced to remove the song from distribution, and liable for damages.
Music is global, and your song might generate income in dozens of countries. But collecting that income internationally is complex because copyright law differs from country to country, and there are local PROs and mechanical rights organizations in each territory.
Most countries have their own PROs:
These organizations have reciprocal agreements with each other. So if you're affiliated with ASCAP in the US and your song plays on the radio in Brazil, the Brazilian PRO (UBC) collects the money, then passes it to ASCAP through their reciprocal agreement, and ASCAP eventually pays you.
The challenge is that this process can be slow (sometimes taking years) and there can be withholding taxes or administrative fees that reduce what you ultimately receive. This is where sub-publishing comes in.
A sub-publisher is a local publisher in a foreign territory who actively works your catalog in that region. Instead of waiting for money to trickle through reciprocal agreements, a sub-publisher collects directly from local sources and usually gets you paid faster and more completely.
Sub-publishers do more than just collect-they might:
Sub-publishers typically take 10-25% of the income they collect in their territory. This comes off the top before money flows back to your main publisher (if you have one) or to you.
For emerging songwriters, international collection usually isn't a primary concern-you likely won't have significant international income early in your career. But as your catalog grows and especially if you have success on streaming platforms (which are global), international publishing becomes important.
Since sync placements can be among the most lucrative opportunities for songwriters, let's dive deeper into how this world works.
A music supervisor is the person responsible for selecting and licensing music for visual media. They work on films, TV shows, commercials, video games, and trailers. Their job is to find the perfect music for each scene or moment-music that enhances the emotional impact, fits the budget, and can be legally cleared.
Music supervisors often start with a creative brief from the director or producer: "We need something that feels like an 80s power ballad but isn't too on-the-nose" or "We want something uplifting and anthemic with a building energy for the finale." Then they search through music libraries, consult with publishers, listen to pitches from sync agents, and ultimately present options to the decision-makers.
Music supervisors are overwhelmed with submissions. How do you break through?
Not all sync licenses are the same. Terms can vary wildly:
A film might pay $50,000 for a featured use with worldwide perpetual rights. A small indie film might pay $500 for a background festival use (meaning they can show the film at festivals, but need to re-negotiate if they get distribution). A commercial might pay $250,000 for exclusive use in a category (meaning no other auto brand can use your song) for one year in North America.
Always read the license carefully or have an attorney review it. The money might sound good, but you need to understand what rights you're granting.
Here's something that might sound unbelievable: even if you signed away your copyrights to a publisher decades ago, you might be able to get them back. US copyright law includes a powerful provision called termination of transfer or copyright reversion.
Under the Copyright Act of 1976, songwriters (or their heirs) can terminate a copyright transfer after 35 years, regardless of what the original contract said. This means that even if you signed a contract saying you permanently gave your rights to a publisher "forever," you can reclaim those rights after 35 years by following specific legal procedures.
This right was created because Congress recognized that young songwriters often sign unfavorable deals before they understand their work's value. It gives creators a "second bite at the apple" when their songs have proven their worth.
This is why you're seeing many classic songwriters from the 1980s now reclaiming their copyrights. Starting in 2013 (35 years after 1978, when the current copyright law took effect), thousands of termination notices have been filed. Artists like Prince's estate, Bob Dylan, and Tom Petty's estate have all reclaimed rights to classic songs.
The process is technical and requires careful attention to deadlines:
This is not a DIY project-you need a music attorney who specializes in copyright termination. The stakes are too high and the procedures too exacting to risk making a mistake.
Termination rights don't apply to works made for hire-if you were an employee or created something as a commissioned work-for-hire, those copyrights can't be terminated.
Also, termination only applies to US copyrights. International copyrights are governed by different laws, and many countries don't have similar reversion rights.
Finally, even after you terminate and reclaim your copyright, any licenses granted before termination remain valid. So if a film licensed your song for perpetual worldwide use before you reclaimed the copyright, that license continues-you can't revoke it. But you can negotiate new licenses going forward.
The digital revolution has fundamentally changed music publishing. Let's talk about what's different in 2024 compared to 1994.
Streaming now generates the majority of music industry revenue globally. For songwriters, this has been a mixed blessing. On one hand, your music can reach billions of listeners worldwide instantly. On the other hand, the per-stream payments are tiny.
The average songwriter earns approximately $0.004 to $0.006 per stream in combined mechanical and performance royalties from services like Spotify. This is split among all songwriters and publishers on the track. So if you wrote 25% of a song that got 1 million streams, you'd earn roughly:
1,000,000 streams × $0.005 average × 25% = $1,250
That might seem discouraging, but remember: streaming is cumulative and long-tail. A song can continue generating streams (and thus income) for years or decades. The classic album model where you sold a million copies in the first month and then sales dropped off has been replaced by a model where songs build gradually and earn steadily over time.
In 2018, the United States passed the Music Modernization Act (MMA), the most significant update to music copyright law in decades. Key provisions include:
For songwriters, the most important practical result is that streaming services now report usage data to The MLC, which distributes mechanical royalties to publishers and songwriters. If you write and release music, register at themlc.com-it's free and essential.
YouTube is a unique case. It's simultaneously a streaming service, a social platform, and a major source of copyright infringement. YouTube's Content ID system allows publishers to claim their compositions when they appear in videos and choose to either:
Many publishers choose to monetize. This means when a teenager in Brazil uploads a video of themselves covering your song, you can automatically start earning money from ads on that video. This has created a new revenue stream called user-generated content (UGC) royalties.
However, Content ID is primarily administered by publishers and administrators-individual songwriters typically need to work with a service like Audiam, Songtrust, or a traditional publisher to claim YouTube money effectively.
The digital era has spawned new companies that offer publishing administration services for independent songwriters. These include:
These services sit somewhere between setting up your own publishing company and signing with a traditional publisher. They handle the complex global collection work while letting you keep ownership and a higher percentage than a traditional deal.
In recent years, we've seen headlines about massive song catalog sales: Bob Dylan selling his entire catalog to Universal Music for reportedly $300-400 million, Neil Young selling his to Hipgnosis for around $150 million, and Stevie Nicks selling hers for $100 million. What's happening here?
Song catalogs are income-generating assets. They're similar to real estate or bonds-they produce predictable revenue year after year. Investors have discovered that classic song catalogs, especially those with proven longevity, are excellent investments because:
Catalog valuations typically use a multiple of net publisher's share (NPS). The formula is:
Catalog Value = Average Annual NPS × Multiple
The multiple varies based on several factors:
Let's say you own a catalog of songs that generates $50,000 per year in net publisher's share, and a buyer values it at a 12× multiple:
Catalog Value = $50,000 × 12 = $600,000
This is a deeply personal decision. Reasons to sell include:
Reasons to keep your catalog include:
If you're considering a catalog sale, consult with a music attorney, a financial advisor, and a tax specialist. The tax implications alone can be complex and dramatically affect your net proceeds.