Test: Understanding Advertising - UPSC MCQ

Advertisement, draw our attention to various product and describe them positively so that we become interested in buying them.
Advertisement means promoting and providing information to the people by various means like newspaper, broadcasting, public interaction etc.

• Option A: 1.56 lakh


• Option B: 1.65 lakh


• Option C: 1.35 crore


• Option D: 1.80 lakh

• When a company wants to advertise on a major TV channel, they need to pay a certain amount for a 30-second advertisement slot.


• The telecast rate for a 30-second advertisement on a major TV channel is typically quite high due to the reach and viewership of such channels.


• Option B: 1.65 lakh is the correct answer for the telecast rate for a 30-second advertisement on a major TV channel.


• This rate may vary depending on factors such as the popularity of the TV channel, the time slot chosen for the advertisement, and the duration of the ad.


• Advertisers often choose major TV channels for their advertisements to reach a wide audience and increase brand visibility.

D is the correct option.Brand values conveying is refered to as the b to c business it falls under this category because the business is set for the customers. Advertisers project the special values for their brand so that their brand is given preference over others. ... These brand values are conveyed by way of visuals and words. Use of good visuals and words create a positive image of the product in the minds of the people and make the product appealing.

D is the correct option.The Press Council of India is a statutory, adjudicating organization in India formed in 1966 by its parliament. It is the self-regulatory watchdog of the press, for the press and by the press, that operates under the Press Council Act of 1978.

The correct option is A.
With electronic typewriters, journalism underwent a sea - change in the 1940s.

• Most cartoons on television are from Japan or the United States.


• Japan: Japan is known for its anime industry, producing a wide range of animated shows that are popular worldwide.


• United States: The US is home to major animation studios like Disney, Pixar, and Nickelodeon, creating a variety of animated series and movies.


• Collaborations: There are also collaborations between Japanese and American studios, leading to the creation of popular animated series.


• Diverse Content: Both Japan and the United States offer diverse content catering to different age groups and interests.

The coast of Florida is in the United States of America. So the answer is D.

• John L. Baird: Scottish engineer John Logie Baird is credited with inventing television.

• John Logie Baird: In 1925, John Logie Baird successfully transmitted the first television image using a mechanical television system.


• Key Contributions: Baird made significant contributions to the development of television technology, including the creation of the first color television system and the first video recording device.


• Legacy: Baird's work laid the foundation for the modern television industry, revolutionizing how people communicate and consume information through the medium of television.

The correct option is Option D.
An average 10 seconds cost for advertising on some channels across Maharashtra costs around INR 500/- for every 10-second commercial whereas the same ad on popular channels would cost over Rs 6600/- for a 10-second ad. These rates become 1.5 times for 15 seconds, 3 times for 30 seconds and so on.