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Test: Mass Media & Communications - Humanities/Arts MCQ


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15 Questions MCQ Test - Test: Mass Media & Communications

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Test: Mass Media & Communications - Question 1

What is the primary characteristic of mass media?

Detailed Solution for Test: Mass Media & Communications - Question 1

The primary characteristic of mass media is that they reach mass audiences, which means they reach very large numbers of people.

Test: Mass Media & Communications - Question 2

What was the role of nationalist press during the colonial period in India?

Detailed Solution for Test: Mass Media & Communications - Question 2

The nationalist press during the colonial period in India played a crucial role in nurturing and channeling anti-colonial public opinion. It was vocal in its opposition to the oppressive measures of the colonial state.

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Test: Mass Media & Communications - Question 3

When did the first modern mass media institution begin?

Detailed Solution for Test: Mass Media & Communications - Question 3

The first modern mass media institution began with the development of the printing press. This technique was first developed by Johann Gutenberg in 1440, and it had a significant impact on the growth of newspapers and the development of nationalism.

Test: Mass Media & Communications - Question 4

How did the colonial government respond to the nationalist press during the colonial period in India?

Detailed Solution for Test: Mass Media & Communications - Question 4

The colonial government responded to the nationalist press during the colonial period in India by imposing censorship and clampdowns on it. For instance, during the Ilbert Bill agitation in 1883, the colonial government imposed censorship on the nationalist press.

Test: Mass Media & Communications - Question 5

What was the ownership of radio during the British period in India?

Detailed Solution for Test: Mass Media & Communications - Question 5

Radio during the British period in India was wholly owned by the state. It was not until after independence that private companies were allowed to operate radio stations

Test: Mass Media & Communications - Question 6

What was the primary mode of circulation of news and information during the colonial period in India?

Detailed Solution for Test: Mass Media & Communications - Question 6

During the colonial period in India, the primary mode of circulation of news and information was through word of mouth. This was particularly true in commercial and administrative hubs like markets and trading centers, as well as courts and towns.

Test: Mass Media & Communications - Question 7

Which of the following is true about the growth of Indian nationalism and its relationship with the colonial period?

Detailed Solution for Test: Mass Media & Communications - Question 7

The colonial government imposed censorship on the nationalist press during the Ilbert Bill agitation in 1883. This was done to suppress the voice of the nationalists who were opposed to the oppressive measures of the colonial state.

Test: Mass Media & Communications - Question 8

What was the effect of the development of the printing press on mass media?

Detailed Solution for Test: Mass Media & Communications - Question 8

It enabled newspapers to reach a mass audience. The development of the printing press allowed for the mass production of newspapers, making it easier to distribute them to a larger audience.

Test: Mass Media & Communications - Question 9

What was the impact of British rule on the nationalist press in India?

Detailed Solution for Test: Mass Media & Communications - Question 9

The colonial government imposed censorship and clamped down on the nationalist press. The nationalist press was seen as a threat to the colonial state and its interests, and therefore, the British government imposed censorship to suppress their voices.

Test: Mass Media & Communications - Question 10

What is the reason for the growth of Indian language newspapers?

Detailed Solution for Test: Mass Media & Communications - Question 10

The needs of the readers in small towns and villages are different from those in cities. Indian language newspapers cater to these needs by providing content that is relevant and relatable to their target audience.

Test: Mass Media & Communications - Question 11

How has television impacted public debate?

Detailed Solution for Test: Mass Media & Communications - Question 11

It has fostered public debate. Television has provided a platform for people to voice their opinions on various issues, leading to the growth of public debate.

Test: Mass Media & Communications - Question 12

Which of the following is NOT true about radio in India?

Detailed Solution for Test: Mass Media & Communications - Question 12

Radio is no longer used as an active medium of communication. This statement is false. Radio continues to be an active medium of communication, and its popularity has increased due to the advent of privately owned FM radio stations.

Test: Mass Media & Communications - Question 13

What has led to the amazing growth in the circulation of newspapers, especially in Indian language newspapers?

Detailed Solution for Test: Mass Media & Communications - Question 13

he needs of the readers in small towns and villages are different from that of the cities and the Indian language newspapers cater to those needs. This is why there has been an amazing growth in the circulation of newspapers, especially in Indian language newspapers.

Test: Mass Media & Communications - Question 14

What is the reason behind the expansion of the cable television industry?

Detailed Solution for Test: Mass Media & Communications - Question 14

Video viewing at home and in community-based parlours increased rapidly, which led to the expansion of the cable television industry.

Test: Mass Media & Communications - Question 15

What is the impact of mass media on bridging the gap between rural and urban areas?

Detailed Solution for Test: Mass Media & Communications - Question 15

Mass media has bridged the gap between rural and urban areas by bringing images of urban lifestyles and patterns of consumption into rural areas, increasing non-farm rural occupations, and leading to the rise in the number of literate people who are migrating to cities.

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