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Test: Buying Decision Process - B Com MCQ


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10 Questions MCQ Test - Test: Buying Decision Process

Test: Buying Decision Process for B Com 2024 is part of B Com preparation. The Test: Buying Decision Process questions and answers have been prepared according to the B Com exam syllabus.The Test: Buying Decision Process MCQs are made for B Com 2024 Exam. Find important definitions, questions, notes, meanings, examples, exercises, MCQs and online tests for Test: Buying Decision Process below.
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Test: Buying Decision Process - Question 1
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Which stage of the consumer buying process involves the consumer recognizing an unmet need or problem?

Detailed Solution for Test: Buying Decision Process - Question 1
In the problem identification stage, consumers recognize an unmet need or problem that initiates their buying behavior. This need could be triggered by internal or external stimuli, such as basic needs (hunger, thirst) or external influences (seeing a new car and desiring it). This stage sets the foundation for the rest of the buying process.
Test: Buying Decision Process - Question 2
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What is the most appropriate action for a marketer to take to reduce post-purchase dissatisfaction?

Detailed Solution for Test: Buying Decision Process - Question 2
Inviting suggestions from consumers and managing complaints through effective counseling and after-sales services can help reduce post-purchase dissatisfaction. Ignoring complaints and exaggerating product benefits would likely increase dissatisfaction, while offering refunds without conditions might not address the underlying issues.
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Test: Buying Decision Process - Question 3
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What factor influences a consumer's decision to avoid, modify, or postpone a purchase decision after the evaluation of alternatives?

Detailed Solution for Test: Buying Decision Process - Question 3
After evaluating alternatives, a consumer's decision to avoid, modify, or postpone a purchase can be influenced by factors such as the attitudes of others, unanticipated situational factors, and perceived risk. Perceived risk refers to concerns related to price, attributes, entry of superior products, and self-confidence.
Test: Buying Decision Process - Question 4
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Which source of information is NOT typically considered as part of the consumer's information search process?
Detailed Solution for Test: Buying Decision Process - Question 4
The consumer's information search process involves personal sources (family, friends), commercial sources (advertising, salesmen), public sources (mass media), and experimental sources (examining the product). Competitive sources are not a distinct category in the information search process.
Test: Buying Decision Process - Question 5
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What does a larger gap between a consumer's expectations and actual product performance generally lead to?
Detailed Solution for Test: Buying Decision Process - Question 5
A larger gap between a consumer's expectations and actual product performance typically leads to consumer dissatisfaction. Meeting or exceeding expectations leads to satisfaction, while a significant gap can result in dissatisfaction. Marketers need to manage consumer expectations to minimize this gap.
Test: Buying Decision Process - Question 6
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Which sub-decision is NOT a part of the consumer's purchase decision?
Detailed Solution for Test: Buying Decision Process - Question 6
The sub-decisions in the consumer's purchase decision include brand decision, vendor decision, quantity decision, timing decision, and payment decision. Marketing decision is not a part of the consumer's purchase process.
Test: Buying Decision Process - Question 7
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Which post-purchase action is more likely to be taken by a satisfied consumer?
Detailed Solution for Test: Buying Decision Process - Question 7
A satisfied consumer is more likely to recommend the product to family members, friends, relatives, and co-workers. This positive word-of-mouth can contribute to the product's reputation and success.
Test: Buying Decision Process - Question 8
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What does a dissatisfied consumer do when faced with a product-related problem?
Detailed Solution for Test: Buying Decision Process - Question 8
A dissatisfied consumer seeks suggestions from others and may complain to the company for compensation. This negative feedback can be valuable for the company to address product-related issues and improve customer satisfaction.
Test: Buying Decision Process - Question 9
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What should a marketer do to understand how consumers use and dispose of a product?
Detailed Solution for Test: Buying Decision Process - Question 9
To understand how consumers use and dispose of a product, a marketer should study consumer behavior and gather insights on different ways consumers interact with the product. This information can guide marketing strategies and product improvements.
Test: Buying Decision Process - Question 10
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What stage of the consumer buying process involves the consumer evaluating different brands based on criteria like benefits, qualities, and price?
Detailed Solution for Test: Buying Decision Process - Question 10
The stage of evaluating different brands based on criteria like benefits, qualities, price, and other factors is known as the "Evaluation of Alternatives" stage in the consumer buying process. This is where the consumer compares and contrasts the available options before making a decision.
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