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Test: Market Segmentation- 1 - B Com MCQ


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10 Questions MCQ Test - Test: Market Segmentation- 1

Test: Market Segmentation- 1 for B Com 2024 is part of B Com preparation. The Test: Market Segmentation- 1 questions and answers have been prepared according to the B Com exam syllabus.The Test: Market Segmentation- 1 MCQs are made for B Com 2024 Exam. Find important definitions, questions, notes, meanings, examples, exercises, MCQs and online tests for Test: Market Segmentation- 1 below.
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Test: Market Segmentation- 1 - Question 1
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Which type of market segmentation divides the audience based on factors such as age, gender, income, and occupation?

Detailed Solution for Test: Market Segmentation- 1 - Question 1
Demographic segmentation categorizes the market based on demographic variables like age, gender, income, and occupation. This helps marketers understand the characteristics of their target audience and tailor their strategies accordingly.
Test: Market Segmentation- 1 - Question 2
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What is the primary reason why marketers engage in market segmentation?

Detailed Solution for Test: Market Segmentation- 1 - Question 2
Market segmentation is performed to create custom marketing strategies for specific groups of consumers who share similar characteristics. This allows marketers to tailor their campaigns, products, and communication to meet the unique needs and preferences of each segment.
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Test: Market Segmentation- 1 - Question 3
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What does "homogeneous preferences" refer to in the context of market segmentation patterns?

Detailed Solution for Test: Market Segmentation- 1 - Question 3
Homogeneous preferences imply that the preferences of individuals within a segment are similar. This enables marketers to design marketing strategies that cater to the common preferences of that segment.
Test: Market Segmentation- 1 - Question 4
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Which level of market segmentation involves tailoring marketing programs to the needs of local customer groups or neighborhoods?
Detailed Solution for Test: Market Segmentation- 1 - Question 4
Local marketing focuses on creating marketing programs that cater to the needs and wants of local customer groups, neighborhoods, or individual stores. This approach recognizes the importance of addressing local variations and preferences.
Test: Market Segmentation- 1 - Question 5
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Which type of market segmentation divides the market based on audience's behavior, usage, and preferences?
Detailed Solution for Test: Market Segmentation- 1 - Question 5
Behavioral segmentation categorizes the market based on consumer behavior, usage patterns, preferences, and decision-making processes. This allows marketers to tailor their strategies to different behavioral profiles.
Test: Market Segmentation- 1 - Question 6
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What is the main characteristic of an attractive niche market?
Detailed Solution for Test: Market Segmentation- 1 - Question 6
An attractive niche market is characterized by having a distinct set of needs that consumers are willing to pay a premium to fulfill. This niche should also have growth potential and be less likely to attract intense competition.
Test: Market Segmentation- 1 - Question 7
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What is the ultimate level of market segmentation that leads to segments of one?
Detailed Solution for Test: Market Segmentation- 1 - Question 7
Individual customer marketing aims to create marketing strategies tailored to the unique preferences and needs of individual consumers. This approach focuses on delivering personalized experiences and offerings.
Test: Market Segmentation- 1 - Question 8
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Which basis of market segmentation divides the audience based on personality, lifestyle, and attitude?
Detailed Solution for Test: Market Segmentation- 1 - Question 8
Psychographic segmentation involves dividing the market based on factors such as personality, lifestyle, interests, and values. These psychographic traits influence consumer decision-making and buying behavior.
Test: Market Segmentation- 1 - Question 9
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Why is market segmentation important for marketers?
Detailed Solution for Test: Market Segmentation- 1 - Question 9
Market segmentation is crucial for marketers because it enables them to personalize marketing campaigns and strategies to the unique characteristics and preferences of different consumer segments. This leads to more effective and targeted marketing efforts.
Test: Market Segmentation- 1 - Question 10
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Which type of market segmentation divides the market based on geography and regional differences?
Detailed Solution for Test: Market Segmentation- 1 - Question 10
Geographic segmentation involves dividing the market based on geographic factors such as location, region, and climate. This segmentation helps marketers adapt their strategies to the specific needs and preferences of different geographical areas.
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