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B Com Exam  >  B Com Tests  >  Test: Promotion Decision - B Com MCQ

Test: Promotion Decision - B Com MCQ


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10 Questions MCQ Test - Test: Promotion Decision

Test: Promotion Decision for B Com 2024 is part of B Com preparation. The Test: Promotion Decision questions and answers have been prepared according to the B Com exam syllabus.The Test: Promotion Decision MCQs are made for B Com 2024 Exam. Find important definitions, questions, notes, meanings, examples, exercises, MCQs and online tests for Test: Promotion Decision below.
Solutions of Test: Promotion Decision questions in English are available as part of our course for B Com & Test: Promotion Decision solutions in Hindi for B Com course. Download more important topics, notes, lectures and mock test series for B Com Exam by signing up for free. Attempt Test: Promotion Decision | 10 questions in 10 minutes | Mock test for B Com preparation | Free important questions MCQ to study for B Com Exam | Download free PDF with solutions
Test: Promotion Decision - Question 1
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What is the primary purpose of promotion in marketing?

Detailed Solution for Test: Promotion Decision - Question 1
Promotion in marketing aims to communicate with consumers, persuade them to accept ideas, products, or services, and influence their behavior in favor of the offering. It involves informing customers about the benefits and features of a product or service to encourage them to make a purchase decision. Promotion includes various methods such as advertising, personal selling, public relations, and sales promotion to achieve these goals.
Test: Promotion Decision - Question 2
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What does the term "noise" refer to in the context of communication?

Detailed Solution for Test: Promotion Decision - Question 2
In communication, "noise" refers to any unintended interference or distortion that occurs during the process of conveying a message. This interference can lead to the recipient misunderstanding or misinterpreting the original message. Noise can take various forms, such as language barriers, distractions, cultural differences, or technical issues, and it hinders effective communication.
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Test: Promotion Decision - Question 3
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Which step in the marketing communication process involves choosing the appropriate channels through which the message will be conveyed?

Detailed Solution for Test: Promotion Decision - Question 3
Selecting the appropriate channels of communication, also known as media, is a crucial step in the marketing communication process. This step involves deciding whether to use personal communication channels (e.g., face-to-face interactions) or non-personal channels (e.g., print media, broadcast media) to convey the message to the target audience. The choice of media depends on factors such as the nature of the message and the preferences of the target audience.
Test: Promotion Decision - Question 4
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What is the main goal of designing an effective marketing message?
Detailed Solution for Test: Promotion Decision - Question 4
Designing an effective marketing message follows the AIDA model, which stands for Attention, Interest, Desire, and Action. The message should grab the audience's attention, pique their interest, create a desire for the product, and ultimately motivate them to take action, such as making a purchase. This model ensures that the message is structured to lead customers through the decision-making process.
Test: Promotion Decision - Question 5
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What is the primary purpose of collecting feedback in the marketing communication process?
Detailed Solution for Test: Promotion Decision - Question 5
Collecting feedback is essential to assess the success and impact of the promotional campaign. Feedback provides insights into how well the message resonated with the target audience, whether it led to the desired responses, and whether any adjustments are needed to enhance the effectiveness of future promotions. Feedback can also help identify areas for improvement and refine the communication strategy.
Test: Promotion Decision - Question 6
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Which budgeting method ties the promotional budget to a specific percentage of sales?
Detailed Solution for Test: Promotion Decision - Question 6
The percent of sales method sets the promotional budget as a specific percentage of the company's sales. The higher the sales, the higher the budget allocated to promotion. However, this method may not consider the actual needs or goals of the promotional campaign and can lead to overspending during times of high sales and underspending during low sales.
Test: Promotion Decision - Question 7
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Which budgeting method aims to keep the promotional investment proportionate to the competition's investment?
Detailed Solution for Test: Promotion Decision - Question 7
The keep pace method involves setting the promotional budget based on the proportion of the competition's investment in promotion. This method attempts to stay competitive by matching the promotional efforts of rivals. However, it may not necessarily lead to achieving a competitive advantage or outperforming the competition.
Test: Promotion Decision - Question 8
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What is the key focus of the "task oriented" budgeting method?
Detailed Solution for Test: Promotion Decision - Question 8
The "task oriented" budgeting method focuses on identifying specific tasks or goals that the promotional campaign aims to achieve. It involves creating a promotional menu with various tactics, prioritizing them, assigning costs, and then formulating the budget based on what is essential and achievable for the company. This method ensures that promotion drives the overall marketing strategy.
Test: Promotion Decision - Question 9
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Which appeal focuses on stimulating positive or negative emotions to encourage a purchase?
Detailed Solution for Test: Promotion Decision - Question 9
An emotional appeal aims to evoke strong feelings, whether positive or negative, in the audience to influence their decision-making process. By tapping into emotions, marketers can create a deeper connection with customers and encourage them to take action, such as making a purchase. Emotional appeals are often used in advertisements to resonate with consumers on a personal level.
Test: Promotion Decision - Question 10
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What is the purpose of the "Message Structure & Format" step in the marketing communication process?
Detailed Solution for Test: Promotion Decision - Question 10
The "Message Structure & Format" step involves deciding how the promotional message will be presented to the audience. This includes determining the size, shape, layout, colors, headlines, and other visual elements of the message. The goal is to make the message visually appealing and attention-grabbing to engage the audience and convey the intended information effectively.
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