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Test: Promotion Tools- 1 - B Com MCQ


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10 Questions MCQ Test - Test: Promotion Tools- 1

Test: Promotion Tools- 1 for B Com 2024 is part of B Com preparation. The Test: Promotion Tools- 1 questions and answers have been prepared according to the B Com exam syllabus.The Test: Promotion Tools- 1 MCQs are made for B Com 2024 Exam. Find important definitions, questions, notes, meanings, examples, exercises, MCQs and online tests for Test: Promotion Tools- 1 below.
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Test: Promotion Tools- 1 - Question 1
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What is the main purpose of marketing communication?

Detailed Solution for Test: Promotion Tools- 1 - Question 1
The primary goal of marketing communication is to build and nurture relationships with customers. It involves various strategies to engage and connect with the target audience, enhancing their understanding and perception of the brand, products, and services.
Test: Promotion Tools- 1 - Question 2
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Which element of the marketing communication process involves converting thoughts into meaningful symbols?

Detailed Solution for Test: Promotion Tools- 1 - Question 2
Decoding is the process by which the receiver of the message converts the symbols or signals back into meaningful thoughts or understanding. It ensures that the intended meaning of the message is properly comprehended by the receiver.
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Test: Promotion Tools- 1 - Question 3
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What is the primary purpose of the "Identification of the Target Audience" step in the marketing communication process?

Detailed Solution for Test: Promotion Tools- 1 - Question 3
Identifying the target audience is crucial as it helps in tailoring the message, content, and tone to suit the preferences, needs, and characteristics of the specific group of people the communication aims to reach.
Test: Promotion Tools- 1 - Question 4
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Which budgeting method ties promotional expenditure to the company's sales volume?
Detailed Solution for Test: Promotion Tools- 1 - Question 4
The "Percent of sales" budgeting method sets the promotional budget as a percentage of the company's sales volume. This method assumes that higher sales will result in higher promotional investments.
Test: Promotion Tools- 1 - Question 5
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What is the significance of "Spin" in Public Relations?
Detailed Solution for Test: Promotion Tools- 1 - Question 5
"Spin" in Public Relations refers to the skillful manipulation of unfavorable situations or events to present them in a more positive light, benefiting the organization's reputation and image.
Test: Promotion Tools- 1 - Question 6
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What is the primary communication channel used in "Personal Selling"?
Detailed Solution for Test: Promotion Tools- 1 - Question 6
Personal selling involves direct face-to-face interaction between a salesperson and a potential customer. This channel allows the salesperson to tailor the message and pitch according to the customer's needs and preferences.
Test: Promotion Tools- 1 - Question 7
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What is the primary goal of "Public Relations" (PR)?
Detailed Solution for Test: Promotion Tools- 1 - Question 7
The main purpose of Public Relations (PR) is to protect and enhance the reputation of an organization by maintaining positive relationships with the public, stakeholders, investors, and the general audience.
Test: Promotion Tools- 1 - Question 8
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What is the primary purpose of using the "Task Oriented" method for setting promotional budgets?
Detailed Solution for Test: Promotion Tools- 1 - Question 8
The "Task Oriented" method involves allocating the promotional budget based on specific tasks or goals that the company aims to achieve through its promotional activities. This method focuses on results rather than fixed percentages.
Test: Promotion Tools- 1 - Question 9
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Which appeal focuses on stimulating positive or negative emotions to encourage product purchase?
Detailed Solution for Test: Promotion Tools- 1 - Question 9
Emotional appeal involves evoking positive or negative emotions in the audience to create a connection and encourage them to make a product purchase. It taps into feelings and sentiments.
Test: Promotion Tools- 1 - Question 10
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In personal selling, what is the primary goal of addressing the media?
Detailed Solution for Test: Promotion Tools- 1 - Question 10
Addressing the media in personal selling involves highlighting and presenting the various features and benefits of a product to potential customers, helping them understand the value proposition.
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