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Test: Introduction to Principles of Marketing - 2 - B Com MCQ


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10 Questions MCQ Test - Test: Introduction to Principles of Marketing - 2

Test: Introduction to Principles of Marketing - 2 for B Com 2024 is part of B Com preparation. The Test: Introduction to Principles of Marketing - 2 questions and answers have been prepared according to the B Com exam syllabus.The Test: Introduction to Principles of Marketing - 2 MCQs are made for B Com 2024 Exam. Find important definitions, questions, notes, meanings, examples, exercises, MCQs and online tests for Test: Introduction to Principles of Marketing - 2 below.
Solutions of Test: Introduction to Principles of Marketing - 2 questions in English are available as part of our course for B Com & Test: Introduction to Principles of Marketing - 2 solutions in Hindi for B Com course. Download more important topics, notes, lectures and mock test series for B Com Exam by signing up for free. Attempt Test: Introduction to Principles of Marketing - 2 | 10 questions in 10 minutes | Mock test for B Com preparation | Free important questions MCQ to study for B Com Exam | Download free PDF with solutions
Test: Introduction to Principles of Marketing - 2 - Question 1
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Which concept deals with the means and methods of placing a company's products and services ahead of its rivals?

Detailed Solution for Test: Introduction to Principles of Marketing - 2 - Question 1
The correct answer is Option A, Marketing Concept. The marketing concept involves strategies and tactics used to position a company's products and services ahead of its competitors in the market.
Test: Introduction to Principles of Marketing - 2 - Question 2
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Which concept focuses on the exchange of a product for money with customers?

Detailed Solution for Test: Introduction to Principles of Marketing - 2 - Question 2
The correct answer is Option B, Selling Concept. The selling concept is the final step in the marketing process and involves the exchange of a product for money with customers.
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Test: Introduction to Principles of Marketing - 2 - Question 3
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Which concept pertains to the production, delivery, and communication of higher customer value and satisfaction to the target market?

Detailed Solution for Test: Introduction to Principles of Marketing - 2 - Question 3
The correct answer is Option A, Marketing Concept. The marketing concept focuses on providing higher customer value and satisfaction through the production, delivery, and communication of products and services to the target market.
Test: Introduction to Principles of Marketing - 2 - Question 4
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Which concept begins with specific demands and their nature, and lays stress on customer needs?
Detailed Solution for Test: Introduction to Principles of Marketing - 2 - Question 4
The correct answer is Option A, Marketing Concept. The marketing concept starts with understanding specific demands and customer needs, and emphasizes the importance of meeting those needs in order to satisfy customers.
Test: Introduction to Principles of Marketing - 2 - Question 5
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Which concept is the result of marketing and involves the exchange of products or services for profitable revenue?
Detailed Solution for Test: Introduction to Principles of Marketing - 2 - Question 5
The correct answer is Option B, Selling Concept. Selling is the outcome of marketing and involves the exchange of products or services for profitable revenue.
Test: Introduction to Principles of Marketing - 2 - Question 6
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Which factors are part of the internal marketing environment of a firm?
Detailed Solution for Test: Introduction to Principles of Marketing - 2 - Question 6
The correct answer is Option C, employees, machinery, and company policies. These factors are part of the internal marketing environment of a firm as they are within the control of the firm.
Test: Introduction to Principles of Marketing - 2 - Question 7
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Which factors are part of the micro environment in the marketing environment?
Detailed Solution for Test: Introduction to Principles of Marketing - 2 - Question 7
The correct answer is Option A, suppliers, resellers, and customers. These factors are part of the micro environment in the marketing environment as they directly impact the firm's marketing strategy and interactions with customers.
Test: Introduction to Principles of Marketing - 2 - Question 8
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Which factors are part of the macro environment in the marketing environment?
Detailed Solution for Test: Introduction to Principles of Marketing - 2 - Question 8
The correct answer is Option B, population change, media, and health and safety legislation. These factors are part of the macro environment in the marketing environment as they are external forces that can influence a firm's marketing strategy.
Test: Introduction to Principles of Marketing - 2 - Question 9
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Which factor in the micro environment holds power when they are the only supplier or the largest supplier of goods?
Detailed Solution for Test: Introduction to Principles of Marketing - 2 - Question 9
The correct answer is Option A, suppliers. In the micro environment, suppliers hold power when they are the only supplier or the largest supplier of goods. This can impact a firm's marketing strategy and its ability to secure necessary supplies.
Test: Introduction to Principles of Marketing - 2 - Question 10
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Which factor in the micro environment refers to the market intermediaries or third parties that take a company's finished goods to the market?
Detailed Solution for Test: Introduction to Principles of Marketing - 2 - Question 10
The correct answer is Option B, resellers. Resellers are market intermediaries or third parties that play a role in taking a company's finished goods to the market. They can have an impact on the marketing of a company's products.
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