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B Com Exam  >  B Com Tests  >  Test: Promotion - 1 - B Com MCQ

Test: Promotion - 1 - B Com MCQ


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10 Questions MCQ Test - Test: Promotion - 1

Test: Promotion - 1 for B Com 2024 is part of B Com preparation. The Test: Promotion - 1 questions and answers have been prepared according to the B Com exam syllabus.The Test: Promotion - 1 MCQs are made for B Com 2024 Exam. Find important definitions, questions, notes, meanings, examples, exercises, MCQs and online tests for Test: Promotion - 1 below.
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Test: Promotion - 1 - Question 1
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Which element of the marketing mix is promotion a part of?

Detailed Solution for Test: Promotion - 1 - Question 1
Promotion is one of the four elements of the marketing mix, along with product, price, and place. It is a marketing tool used to communicate between sellers and buyers and aims to influence and convince buyers to purchase products or services.
Test: Promotion - 1 - Question 2
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Which type of promotion involves direct communication between the company and its customers?

Detailed Solution for Test: Promotion - 1 - Question 2
Personal selling is the type of promotion that involves direct communication between the company and its customers. This can include face-to-face interactions, phone calls, email marketing, and other personalized approaches.
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Test: Promotion - 1 - Question 3
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Which type of promotion is designed to stimulate consumer purchasing and dealer effectiveness?

Detailed Solution for Test: Promotion - 1 - Question 3
Sales promotion is the type of promotion that is designed to stimulate consumer purchasing and dealer effectiveness. It includes various marketing activities other than advertising, personal selling, and publicity, such as demonstrations, trade shows, exhibitions, discounts, contests, and more.
Test: Promotion - 1 - Question 4
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Which type of promotion involves obtaining favorable presentation about a company or its offers in mass media?
Detailed Solution for Test: Promotion - 1 - Question 4
Publicity is the type of promotion that involves obtaining favorable presentation about a company or its offers in mass media. It is a non-paid form of market promotion and can include activities like press releases, public speeches, interviews, and other events that attract media attention.
Test: Promotion - 1 - Question 5
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Which type of promotion involves paid non-personal presentation of ideas, goods, and services?
Detailed Solution for Test: Promotion - 1 - Question 5
Advertising involves paid non-personal presentation and promotion of ideas, goods, and services by an identified sponsor. It is a form of mass communication and can be done through various traditional and contemporary media channels such as television, radio, newspapers, social media, blogs, and websites.
Test: Promotion - 1 - Question 6
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Which type of promotion is designed to build and maintain a favorable image for an organization and its various publics?
Detailed Solution for Test: Promotion - 1 - Question 6
Public relations is the type of promotion that is designed to build and maintain a favorable image for an organization and its various publics. It involves a broad range of communication efforts aimed at influencing attitudes towards the organization among customers, stockholders, employees, unions, government, and other groups in society.
Test: Promotion - 1 - Question 7
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Which step of the marketing communication process involves identifying the target audience?
Detailed Solution for Test: Promotion - 1 - Question 7
The first step of the marketing communication process involves identifying the target audience. This includes determining who the potential customers or individuals who can influence their decisions are. This step helps in tailoring the communication efforts to reach and appeal to the specific audience.
Test: Promotion - 1 - Question 8
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Which step of the marketing communication process focuses on designing the message?
Detailed Solution for Test: Promotion - 1 - Question 8
The third step of the marketing communication process focuses on designing the message. This involves deciding on the content, structure, and format of the message to effectively communicate with the target audience. The message should attract attention, generate interest, create desire, and stimulate action.
Test: Promotion - 1 - Question 9
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Which step of the marketing communication process involves choosing the media for communication?
Detailed Solution for Test: Promotion - 1 - Question 9
The sixth step of the marketing communication process involves choosing the media for communication. This includes selecting the channels or platforms through which the message will be transmitted to the target audience. It can include personal channels like face-to-face interactions or non-personal channels like print media, broadcast media, online media, and more.
Test: Promotion - 1 - Question 10
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Which step of the marketing communication process involves collecting feedback from the target audience?
Detailed Solution for Test: Promotion - 1 - Question 10
The seventh step of the marketing communication process involves collecting feedback from the target audience. This helps in evaluating the effectiveness of the communication efforts and understanding the response and reactions of the audience. Feedback can provide valuable insights for improving future communication strategies and campaigns.
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