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Test: Insurance Terminology And Insurance Customers - 2 - B Com MCQ


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10 Questions MCQ Test - Test: Insurance Terminology And Insurance Customers - 2

Test: Insurance Terminology And Insurance Customers - 2 for B Com 2024 is part of B Com preparation. The Test: Insurance Terminology And Insurance Customers - 2 questions and answers have been prepared according to the B Com exam syllabus.The Test: Insurance Terminology And Insurance Customers - 2 MCQs are made for B Com 2024 Exam. Find important definitions, questions, notes, meanings, examples, exercises, MCQs and online tests for Test: Insurance Terminology And Insurance Customers - 2 below.
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Test: Insurance Terminology And Insurance Customers - 2 - Question 1

Which factor can influence consumer behavior by making consumers more confident and willing to make purchases?

Detailed Solution for Test: Insurance Terminology And Insurance Customers - 2 - Question 1
Economic conditions can influence consumer behavior by making consumers more confident and willing to make purchases. In a positive economic environment, consumers are more likely to spend money on purchases like vehicles and household appliances, as they feel financially secure.
Test: Insurance Terminology And Insurance Customers - 2 - Question 2

What is the primary influential group that can affect a consumer's purchasing decisions?

Detailed Solution for Test: Insurance Terminology And Insurance Customers - 2 - Question 2
The primary influential group that can affect a consumer's purchasing decisions consists of family members. Family plays a significant role in shaping a person's preferences and choices, particularly for products or services used within the household.
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Test: Insurance Terminology And Insurance Customers - 2 - Question 3

What does the term "CLV" stand for in the context of business and customer satisfaction?

Detailed Solution for Test: Insurance Terminology And Insurance Customers - 2 - Question 3
CLV stands for Customer Lifetime Value. It represents the total value that a customer brings to a business over the course of their relationship with that business. It takes into account not only the initial purchase but also the potential for repeat purchases and long-term loyalty.
Test: Insurance Terminology And Insurance Customers - 2 - Question 4
What is the primary reason for customer churn, as stated in the provided information?
Detailed Solution for Test: Insurance Terminology And Insurance Customers - 2 - Question 4
According to the information provided, the primary reason for customer churn is poor customer service quality, not high pricing or economic conditions. Businesses should focus on improving customer service to reduce churn.
Test: Insurance Terminology And Insurance Customers - 2 - Question 5
According to the provided information, what percentage of unhappy customers tell over 20 people about their negative experience?
Detailed Solution for Test: Insurance Terminology And Insurance Customers - 2 - Question 5
According to the information provided, 13% of unhappy customers tell over 20 people about their negative experience. This highlights the significant impact that negative word of mouth can have on a business.
Test: Insurance Terminology And Insurance Customers - 2 - Question 6
Which factor can serve as a point of differentiation for businesses in a competitive marketplace?
Detailed Solution for Test: Insurance Terminology And Insurance Customers - 2 - Question 6
Customer satisfaction can serve as a point of differentiation for businesses in a competitive marketplace. When businesses prioritize customer satisfaction and provide excellent customer experiences, they stand out from competitors who may offer similar products or services.
Test: Insurance Terminology And Insurance Customers - 2 - Question 7
Which of the following is NOT mentioned as a benefit of ethical behavior and corporate social responsibility for businesses?
Detailed Solution for Test: Insurance Terminology And Insurance Customers - 2 - Question 7
While ethical behavior and corporate social responsibility can bring various benefits to businesses, increasing shareholder value is not explicitly mentioned in the provided information as one of these benefits.
Test: Insurance Terminology And Insurance Customers - 2 - Question 8
What does the term "Purchasing Power" refer to in the context of consumer behavior?
Detailed Solution for Test: Insurance Terminology And Insurance Customers - 2 - Question 8
Purchasing power refers to the amount of money a consumer is willing and able to spend on a purchase. It plays a crucial role in influencing consumer behavior, as consumers analyze their purchasing capacity before making buying decisions.
Test: Insurance Terminology And Insurance Customers - 2 - Question 9
What can marketing campaigns influence in consumer purchasing decisions, according to the provided information?
Detailed Solution for Test: Insurance Terminology And Insurance Customers - 2 - Question 9
Marketing campaigns can influence purchasing decisions made by consumers. They can shape consumers' choices and encourage them to opt for one brand or product over another. Marketing campaigns have the power to sway consumer decisions by creating awareness and appealing to emotions.
Test: Insurance Terminology And Insurance Customers - 2 - Question 10
What is one of the reasons why customer satisfaction is considered important for businesses?
Detailed Solution for Test: Insurance Terminology And Insurance Customers - 2 - Question 10
Customer satisfaction is important for businesses because it reduces negative word of mouth. Satisfied customers are less likely to spread negative opinions about a company, which can damage its reputation. Instead, they are more likely to become advocates for the company and recommend its products or services to others, leading to positive word of mouth.
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