Personal Skills Exam > Personal Skills Videos > Shaping the Future: The New Western World > How the Got Milk? Campaign was Formed
How the Got Milk? Campaign was Formed Video Lecture | Shaping the Future: The New Western World - Personal Skills
FAQs on How the Got Milk? Campaign was Formed Video Lecture - Shaping the Future: The New Western World - Personal Skills
| 1. How was the "Got Milk?" campaign formed? |  |
Ans. The "Got Milk?" campaign was formed by the California Milk Processor Board (CMPB) in 1993. The CMPB is a promotional marketing organization funded by California dairy processors. The campaign aimed to promote the consumption of milk and increase milk sales in California.
| 2. Who came up with the iconic "Got Milk?" slogan? | |
Ans. The "Got Milk?" slogan was created by advertising agency Goodby, Silverstein & Partners. The creative team at the agency came up with the slogan as a way to emphasize the importance and desirability of drinking milk.
| 3. What was the goal of the "Got Milk?" campaign? | |
Ans. The goal of the "Got Milk?" campaign was to increase milk consumption and drive up milk sales. It aimed to position milk as an essential part of a healthy diet and lifestyle, while also creating a memorable and catchy slogan that would resonate with consumers.
| 4. How did the "Got Milk?" campaign become successful? | |
Ans. The "Got Milk?" campaign became successful through its clever and memorable advertising efforts. The campaign featured a series of print, television, and radio advertisements that showcased various scenarios where people found themselves in need of milk but didn't have any. This created a sense of urgency and desire for milk among consumers. The ads often featured celebrities, which further increased the campaign's visibility and appeal.
| 5. Did the "Got Milk?" campaign have a lasting impact on milk consumption? | |
Ans. Yes, the "Got Milk?" campaign had a significant and lasting impact on milk consumption. It not only increased milk sales in California but also became a cultural phenomenon across the United States. The campaign's iconic slogan and memorable ads helped establish milk as a staple beverage in many households and contributed to a positive perception of milk as a healthy and essential part of a balanced diet.
Text Transcript from Video
like for example the milk campaign that
yeah used to got Eric and classic yeah
I'll be one of the most famous yes we've
done which is actually not a not an
enormous client you know it's a
consortium of milk processors right
holla for Nia and when we first worked
on it the people at my company we ran
the other way you know is the most
boring product in the world a hundred
percent penetration everybody's got it
everybody knows as much as they want to
know about it not very funny
yeah and it luckily some woman at a
focus group that we did said the only
time I ever even noticed milk is if I
run out of it and we kind of made twenty
five years of advertising around
and that was the Vienna wood dancing be
one of my all-time favorites and now
let's make that random call with today's
ten thousand dollar question
it's a tough one who shot Alexander
Hamilton in that famous duel all right
let's go to the phones and see who's out
there
got milk I mean I was just talking this
morning to some people working on the
milk thing and then the Got Milk
campaign and they had an ingenious idea
and this shows you how people get around
these things I had an ingenious idea
which was to go on Twitter look up
hashtags that that have like food
hashtags like you know chocolate chip
cookies right you know hashtag chocolate
cake hashtag baking okay okay and then
and then insert beautiful pictures of
glasses of milk into those those
hashtags like so there are a bunch of
people talking about making a chocolate
cake suddenly this big picture of a
glass of milk comes up so that's the
kind of advertising thinking that people
are doing yeah which sounds crazy
no but it's associative so you can get
and you can get so much more
fine-grained understanding you know I
had a small not-for-profit that did an
ad campaign on Facebook and you can find
all the left-handed Scotch drinkers that
live in the red oh my god you know
buying a Rolex
you know if there's 12,000 of them here
they are you want to talk to me here
they are they know where they are he was
a kind of micro targeting
yeah used to got Eric and classic yeah
I'll be one of the most famous yes we've
done which is actually not a not an
enormous client you know it's a
consortium of milk processors right
holla for Nia and when we first worked
on it the people at my company we ran
the other way you know is the most
boring product in the world a hundred
percent penetration everybody's got it
everybody knows as much as they want to
know about it not very funny
yeah and it luckily some woman at a
focus group that we did said the only
time I ever even noticed milk is if I
run out of it and we kind of made twenty
five years of advertising around
and that was the Vienna wood dancing be
one of my all-time favorites and now
let's make that random call with today's
ten thousand dollar question
it's a tough one who shot Alexander
Hamilton in that famous duel all right
let's go to the phones and see who's out
there
got milk I mean I was just talking this
morning to some people working on the
milk thing and then the Got Milk
campaign and they had an ingenious idea
and this shows you how people get around
these things I had an ingenious idea
which was to go on Twitter look up
hashtags that that have like food
hashtags like you know chocolate chip
cookies right you know hashtag chocolate
cake hashtag baking okay okay and then
and then insert beautiful pictures of
glasses of milk into those those
hashtags like so there are a bunch of
people talking about making a chocolate
cake suddenly this big picture of a
glass of milk comes up so that's the
kind of advertising thinking that people
are doing yeah which sounds crazy
no but it's associative so you can get
and you can get so much more
fine-grained understanding you know I
had a small not-for-profit that did an
ad campaign on Facebook and you can find
all the left-handed Scotch drinkers that
live in the red oh my god you know
buying a Rolex
you know if there's 12,000 of them here
they are you want to talk to me here
they are they know where they are he was
a kind of micro targeting
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Oct 26, 2024 Last updated |
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