Google AdWords Tutorials for Beginners – Lesson 1 Video Lecture - Google

Google AdWords trade secrets will reduce
your costs and also will improve your
results and that's exactly what I'm
going to teach you now Google AdWords is
powerful in fact for many years Google
has been your dominating dominating and
dominating the internet thing
we can even say as website owners as
small to medium-sized business owners
without Google it's really difficult to
succeed on internet because whether you
and I love or hate Google that's
irrelevant because everyone else is
searching Google that they control the
search market you know 70% smartphone
market Android in Asia especially so
popular now that is an opportunity for
you but the default settings in AdWords
is designed for Google to make more
profits instead of it being designed for
advertisers like you and me to get the
best results for each dollar that you're
a nice pen so let's go and take a look
at what you can do and what I can do to
make sure that each dollar that we spend
brings the results that we deserve now
for us to do that we have to understand
the way Google AdWords work with AdWords
you have your one main account
underneath that you can create a
campaign you can create ad groups you
can select 10 15 20 keywords depending
on product and services you all read the
toys it's only smart to create different
ad copy for each ad group as well so you
can test
what works better compared to you what
doesn't work better so with AdWords you
know at the beginning if you've never
advertised before your first few hundred
dollars maybe perhaps trial and
everything for you well if you've been
advertising with AdWords for a while
then you still must understand to create
different campaigns create ad groups
select keywords that are extremely
closely related to one another and also
create different ad copy to the text and
so on put your campaign per ad group and
so on knowing that the more you
categorize and precisely advertise
certain keywords for certain landing
pages will only decrease your cost for
that advertisement cap so remember that
always now let's take a look at another
illustration that I've created for you
and it's something to do with old-school
I'm not going to bore you try and
explain to you each factor that Google
makes available a pair called school but
I'm going to teach you from experience
as to how you can make sure that you can
actually increase your quality score
because it's important let's take a look
at this scenario let me give you this
example let's say I have a product a I
wanna advertise with Google AdWords we
have we know Google AdWords is auction
based system but unlike the brick and
mortar world of auction where the
highest bidder wins with AdWords highest
bidder doesn't win and you never pay
more than the person who is bidding
below you I'll explain and simplify that
process for you for this trade secret
course as well this is the product we're
advertising and I want to beat $10
because I believe that this product when
I sell for $10 it's going to give me a
profit of $5 let's imagine that scenario
and let's imagine you're also selling
this on internet for $10 same product
and you're advertising with Google
Adwords
now let's imagine someone else is
selling the same product as URI but they
are willing to bid $20 and that is their
maximum cost-per-click and that is the
maximum they are willing to be to bring
website traffic to their website for
this product and they are saying we are
going to add video and I buy $10 right
you see Google AdWords may not show that
person is bidding $20 and the way Google
works they're there and it's actually
very intelligent they take in many
different factors into that calculation
and they ask this simple question
through their calculations and they
actually answer it and that is the
Quality Score tinkle called the score s2
people search and you and I must
remember Google is not just a search
engine Google is a business and Google
is in the business of customer service
it's there all algorithms is designed
with that mentality itself and certainly
common sense because if they provide the
customer service and in their experience
customer service is relevancy and use
experience because if someone searches
google for whatever the keyword or
product or service through keywords if
they come to any landing page if these
people who are searching google are
satisfied then everybody wins you as the
advertiser you win because you use
google's to bring people people in
socially will win because they found
what they are looking for and they're
happy
Google wins because you're advertising
and as you can see but you see Google
says ok you know what that person who is
willing to be higher amount of dollars
we are not interested in that
we are interested in relevancy and in
providing the answers people are looking
for so a lot of people on internet when
they start trying to explain to you
about old score
they say our landing page experience
expect to click-through rate your ad
relevance all this is important because
that's what you're saying right so
that's nothing new for you to increase
your call to school before you even
advertise or create the campaigns think
of what you're offering here and if you
can if it's within your resource create
a stunning landing page just for Adwords
instead of just advertising your own
page or any other page because what you
want is you want that page to be
absolutely usable easy to use is to find
the answers according to the questions
people are typing now your ad copy when
you have three or four different ones
then the expected clicks right Google
tracks is very important Google keeps a
track of that they say okay you know
what with the ad copy to the landing
page people
so when people search come you see they
try something in Google and thus they
use keywords so within your ad copy you
have to learn to use some of the
keywords not all of them and think once
you include the keywords once good
enough then you get a think of some
value that you're offering now I'm not
going to tell you to offer discount and
so on right
because that will depend on the product
that you service you offer but you need
to just make sure that you understand
that person's mean and then offer that
value but what the trick is that you
have to think all right you know the
keywords they're searching for keywords
but what you don't want what's going to
happen when they land on your landing
page okay in this example I've set
latest marketing courses so therefore
that's exactly what I need to provide on
this landing package make sense if I'm
offering 25% special that's to entice
that person to click mine ad instead of
the next bidder thus I want to improve
my click-through right the right of
people see my ad compared to others and
then they're clicking on mine so
therefore just like optimizing your
landing pages for search engine
optimization
your ad copy has to be like that as well
treat the heading as very important and
you should include keywords within it
that covers the ad word side of things
for relevance between the keywords and
the keywords on your landing pages your
landing pages need to be search engine
optimized that means you optimize your
on-page SEO but at the same time work on
your landing pages as to follow the
basic inside step I have on my blog it's
all things help you
to increase your cortisol and this is
what I believe other people can teach
you and that is this now let's imagine
this scenario someone search evil
they'll end on my landing pages 25%
special they bought the course from me
in that example now the question you
have to ask yourself is what happens
after that and your aim for your product
and service there for your website is to
make sure that they don't go back to
Google and search now that is very hard
to accomplish but what you can do is you
can improve the offers improve your
landing pages because the nature of
Internet is people search they'll end on
some landing pages whether they find the
answers or not they may go back to
Google so you can't control that part of
it so you and I can't control that part
of it but nonetheless when we understand
the importance of that then we can
improve our landing pages I hope that
makes sense because it's very important
because how else will Google know if
these people are finding the answers on
your web pages so once you improve it
then they stay on your landing pages
more that means the visit duration
you've got to work on the visit duration
just you know ad copy everyone else is
teaching you about ad copy landing page
experience keywords and all to do with
quotes alright so that's why you
absolutely need to adhere to the best
practices for landing pages if you need
to offer your some gift of sort PDF
download whatnot that's irrelevant if
you need people to call you the
conversion objective for you is
irrelevant what's relevant is you need
to just make sure
or work on making sure that your webpage
is the last page for that person
searching Google that moment in time
that's the trade secret so let's go and
take a look at some other things now
I've got this blurred out here but
remember this the intent of keywords
don't target keywords as I've said you
can select 10 15 20 different keywords
per landing page never advertise just
your homepage that doesn't make sense
I even if your homepage is ranking high
in Google right you have to think of the
intent of the keywords when you're
beginning to group 10 15 20 different
keywords when you start searching Google
search box look what happens then you
can see for my example Google taking
many equations into its calculation to
show me the results right now because
I've logged in where I am located
through my IP or device all this stuff
right so Google knows I tracked them but
for you as the website owner who wants
to earn points with Google AdWords you
can take advantage of this let's imagine
the in this example these keywords might
I might say you know what
but keyword Melbourne that means
locality somehow is important so
therefore I should focus on that perhaps
even create a different landing page
followed that keyword intent intent is
what you target with Adwords
not keywords so let's take a look at
another example
affordable it's your services as soon as
I start talking in this I can see you
know what for small businesses right
instead of just going for affordable SEO
services local SEO services cheap SEO
services and keep search engine
optimization service and good keywords
that's great I can do that but I should
be asking myself you know what would it
be wise for me to actually create a page
affordable SEO services for small
business and then group keywords related
to that intent small business instead of
a large business and so on so therefore
I can see the intent there is someone
looking for perhaps you know more
customer service one-on-one interaction
maybe lower costs compared to large
companies
the intent is what you target now I've
shown you a couple of different examples
right at this moment the first example
if I want to advertise with Adwords then
this is the page or another page that is
similar to this question and the
question is SEO specialist so when
someone searches for Google they ask
questions and if I want to target 1015
keywords related to SEO specialist SEO
expert search engine optimization expert
SEO consultant and this is the page that
I should realizing not my home page not
my contact page not my services page
common sense for affordable services I
can advertise this or I can even create
a page different just for Adwords
so learn to do that that's why what I've
just showing you earlier in these slides
is absolutely critical for you to
internal now having said that what I'm
just showing you is you should be done
anyway for just normal sense of websites
because improving your website usability
will improve your website conversions
and everyone's happy and Google knows
all that stuff makes sense if your
website is easy to use and people find
the answers when they land on your
website and web pages then clicks all
right let
Paige experienced all this is covered so
everyone's happy make sense very
important so now that we understand the
intent of people as an intent of search
is what the target now let me show you
this trickier in between keywords you
can start putting asterisks now what I'm
seeing is you know what if I was going
to advertise for keywords keyword in ten
affordable SEO services and my landing
page has to cater for that someone
looking for that intent but when I start
putting keywords in between each word
then you know when we start selecting
you know related words in our ad group
and this is how you group those make
sense it's very important you may
actually you know do your keyword
research and look at the average monthly
searches this is more smart to utilize
because now you can say you know what
can I put asterisks in the next set of
keywords the in-between as we can see
okay what if I do this again right I
know Google AdWords is to do with
keyword planner tool to do with
advertising you'll see many different
keywords but nonetheless you can quickly
see what is important
by using this asterisk symbol and so on
okay
so learn to target that you target the
intent that's very important and I'll
talk with you in the next video section
because I'm going to show you the
AdWords side of it because now we
understand
that is absolutely critical when we
advertise in with AdWords and remember I
try to pour a lot in this video session
but nonetheless what I'm just showing
you is very easy for you to tweet and
work on and and internet I know once you
understand what I have just shown you
coupled with the next video session you
will reduce your costs and you will
improve your results as well and I'll
talk with you in the next video session