Google AdWords Bidding Options Simplified Video Lecture - Google Adwords

Google AdWords master class additional
video additional insights in this video
session we're going to talk about the
strategies for you to build through
AdWords as well as I'm going to touch
base with the budgets and settings cause
when you tweak any settings on your
AdWords it effects your campaigns and
your bottom line is one now
AdWords is used by millions of
advertisers and it makes billions of
dollars each year for Google that's why
it has created many different methods
for you to bid so to speak in that
option so instead of just having one
size fits all approach for bidding you
have different types maximum
cost-per-click manual bidding cost per
thousand impressions as in CP v cost per
views of speak like for video ad you
have that fly so as you can see well you
might say which one do I use well which
one you should use
let's I'll give you scenarios because I
can't tell you which one exactly to use
you can experiment with all of just to
get your ideas say okay which works
better for me right I mean common sense
but let's just take a look at let's go
to all campaigns let's create a campaign
I'm not going to create it but walk you
through now before I do this remember
this we know how we can distinguish
search Network advertising and Display
Network advertising video advertising
yeah what you always must remember when
someone searches Google search box they
are in a different mode like that mode
is critical that means when I'm
searching Google I am asking questions
to find answers
I'm asking questions about some products
then maybe I want to buy let's say
cheapest prices for web design services
that only says the intent is body all
right but if I was to be on YouTube
searching YouTube whereby you can
advertise on that platform through
search partners then I am in a different
mode and yet you still have the ability
to reach those people so it is a and
words allow you to reach painful and
then you understand the mode that they
in make sense so that's why the bidding
strategy has to be considered knowing
that fact instead of saying I tell you
know what my product if I was to sell it
when someone clicks my ad lens on my
landing page I'm gonna make $50 profit
for that reason conversion right let's
say 10 percent conversion has an example
then you think okay you know what if I'm
making $50 profit if 10 people are 100
by that product then you can work out
how much you should bid for those clicks
right but on internet many things are
dynamic for that reason is you already
know how to conversion tracking right I
have the videos that are free on ranking
YouTube channel as well nonetheless
conversion tracking is important because
you want to know your advertising and
what's really going on there as far as
people converting so you can track that
that's why you have Google Analytics all
working with Adwords now then you say
okay you know what if that you don't
want to waste time doing that because
some small business owners they don't
wanna you know hire professionals paying
them you know 500 dollars per month
whereby they think
you know what instead let me put that
$500 into my AdWords account and run my
campaigns on my own so I know this
because I work for someone I opt
amaizing campaigns and I give the keys
back to them and they keep advertising
right but as I've said that's never
smart to really take full power of
AdWords into your own fingers
that's why you need to go back in there
every week and analyze what's going on
now once you start your tracking your
conversions then you can make better
guesses as to how much you should be
bidding and AdWords allow you to set
different bidding strategies okay
search Network only we know although all
that stuff all features gives us more
features but then again you may be
having a mobile app installs your focus
is there then you can choose that I'm
not going to cover that because most
people use AdWords for percentage-wise
they use it for search or display and
video ok there are search partners yes
it can be powerful if there is you're
objectively then we have menu cost per
click
if time is valuable for you ok then I
recommend you don't actually choose this
because if you start bidding manually
then using your back in your campaigns
or ad groups of keywords and keep
changed change the bidding Emil manual
bidding yeah if we are not your
advertising 400 different keywords how
much it's going to cost you to go and
make those changes you know time was
right so then we have enhanced cost per
click AdWords automatically adjusts your
bins to maximize your conversions that's
why you have to you know track your
conversions then we have target search
page locations stay away from that you
can read
the tooltips if you want target at
ranking stand away from that as
well you can maximize clicks according
to your budget if that's the case you
want to be able to cite yourself okay
you know what the most that I can put
into this ad is $50 today now if that's
the case then you say okay you know what
I want to get the maximum clicks for
that so let me choose that bidding
strategy so you can have that day right
so that's what this is about that will
definitely be of interest to you enhance
cost per click adjust your venue bits up
and down to help you increase for
versions that may be of interest to you
so forget about this one to begin with
anyway
okay target search page locations that
means when someone searches google shows
ads in the screen real estate and you're
saying okay I wanna you know bid through
Adwords focusing on that part of the way
my ad showing that results page okay not
smart
you should not focus there you know you
should be focusing on search intent and
conversions now cost per CPI target CPA
now this will definitely be of interest
to you let's press on that okay then
when we press on that we have different
settings iraq if we were to say okay it
has cost per click you can create a new
portfolio color anything you want
default me my budget is this the default
bid comes from what your products or
services are worth to you the prophets
they are worsted and consider the
conversion right knowing that hundred
people will visit your website and
hundred people will not buy from your
website makes it two percent conversions
3 percent conversions are the
default on internet but that's the
default once you understand how to
improve your landing pages then that
increases but you can take that as a
roundabout figure to begin with that
means if the products service you're
offering for each sale gives you $50
then taking that 2 or 3 percent default
conversions on internet and then default
bid can be set accordingly so you can
work there and you can say my daily
budget I'm willing to spend 20 30 40 50
100 five years totally up to your budget
so how much you're willing to advertise
so that's that is all about enhance cost
per click is that maximize clicks you
can say all right now you know what cost
per click bit limit optional you can say
you know what all done
I want your automated I want AdWords to
maximize my clicks but even then I don't
want to pay more than five bucks so you
can set that day as well but you know
you're choosing mix my clicks it's on a
mail right but you have the option today
I'm willing to spend $50 you said that
they accordingly target ROAS
this is something of light Google is
introducing it looks at your performance
and then it looks at your budget and
then it shows ads that it thinks it's
going to bring better results depending
on your budget and depending on your
conversions that's what that is all
about it's something new later on you
will definitely explore this but at the
beginning perhaps not you can surely
read more beer okay so at the beginning
you can definitely select maximize
clicks because you won maximized
clicks per your budget or you can
explore definitely target CPI
conspiracist okay now with this this can
actually become tricky you have to have
your conversion optimized regardless of
which reading strategy that you will
select that's irrelevant
you must have conversion of your
tracking installed so you can see how
it's converting what adds what ad groups
what keywords what landing pages are
converting that's a must or else I don't
think anyone should get annoyed with
AdWords with target CPA you can say okay
you know what that sale is worth fifty
dollars for me Adwords
so therefore that's fifty dollars go
ahead my budget is $500 per day and I'm
willing to tell you that when that
conversion happens you can go and be up
to $50 I'll still be on the profit side
so to speak okay so you have that option
but at the beginning I'd like to follow
the double-up rule that means if I'm
making $50 right so I'm willing to pay
for that
click I'm willing to pay $50 imagine
this scenario then I'd like to double up
for this setting because when I do this
then AdWords can be a little bit more
flexible but remember this when you
select this okay when you follow that
double up rule you need to come back
later and then you know relative or two
weeks run your ads for two weeks two
weeks is actually not smart either right
because you'll be advertising with
AdWords you know give yourself about
three month so therefore you need to
really invest the time energy to
optimize everything on AdWords and be
willing to spend as I've said at the
beginning of this training course right
because initial AdWords campaigns that
you will conduct most will be trial and
error I've try to you know give you the
the road to follow as best that I can
but even then nothing beats the
first-hand experience why so if you were
to follow the develop room remember you
can pause anytime the ads that you're
running change anything you want anytime
that's all the up to you
when you follow this double remote to
come back because you analyze it and
then go back to the original amount for
that conversion so if a conversion
someone clicks that comes converts
that's fifty dollars for you then you
can double up here if someone comes to
my website wide any of my courses let's
just say I dollars then the double up
rule I will follow here is sixteen so
I'm being a little bit more flexible
given AdWords that a little bit more
freedom to bid for that cost per
acquisition okay budget
well budget is budget what you have in
your pocket is your budget if you can
say you know what I'm willing to put ten
thousand dollars per day because that
happens as well and you put that if you
say you know what ten dollars is my
budget then you put that no problems
aside up to you as to what you offering
for products and services and how much
they are worth to you is in how much
profit you're making from them because
later on then you come back side you
know what that sale is worth I dollars
AdWords so therefore bid accordingly
later on once you start optimizing then
you go down a little bit more you can
say okay you know what
yes it's AI dollars but I won AdWords to
be little bit less because I want to
make more profits so you have all these
options nonetheless ad extensions is a
must that you must use and you can
explore about cost but Manuel
forgettable
we'll be wasting too much time now I go
hype umpires a lot here but we watch
this video session and you will see here
later on is you advertise what I say is
true so that was to do with bidding
strategies there is many different
options it's totally up to you how you
go about it because that will depend on
the profits your products bring to you
and your budget for advertising now oh
yes now you have access to conversion
optimization Weibull right this is
rather a bonus because you know choosing
keywords putting some money in ads
adwords advertising if you can't track
what's going on and make improvements
and save a smart so now you have access
to conversion optimization valuable
course that i know it will help you for
your conversions but let me give you one
more try secret in this course when I
say try secret it's nothing like oh you
know I went to Mars and grab that tried
sacred for you it's because I advertise
myself or many years name and I also
work for many different clients and I
see what they doing and I read many
other examples on internet to sort write
secrets is nothing like you know it's
only found on Mars it's three experience
an experience tells me this most small
business owners they have a small
business website ten pages for product
and services they keep advertised that's
right because that were to allow you to
do that but you should focus long-term
success of your online business of your
website even if you're a small business
owner even if you only have ten pages
you need to invest in content you need
to create content you need to keep
answering questions
this is very important is when you do
your at this moment the reason I pose my
ads because I am offering a service in
Australia country like Australia my
service is like $2,000 one-off in
Australia as your company's charge
$10,000 per you know day client but I
want to help the small business owners
by optimizing their website once giving
them the key is in making that private
video upon completion of my work and
telling them you know what your website
is now optimized you don't have to do
anything more as far as SEO its cons and
here's the key in the private videos I
say private video is your okay and you
need to keep putting a content content
on internet we must content you know
prior content social media marketing you
need for your content your website you
need to create content but you don't
just put out content aimlessly you put
out content for a reason
and I've created this as your PDF
document for rank your things I want to
touch base here because although these
to do with SEO I think you will
definitely benefit from what I'm about
to share with you and there is this your
local business owner you can focus on
certain type of keywords you already
know this right but for building
authority on internet it's smart to
create content that answers question
oriented words and then I could create
how to optimize your website how to
market on social media I can create that
content because the more content I put
it up is it more content you put it up
or your website and Industry the more
authority you will have on the Internet
as I've said the reason I actually
these ads for you for these colors is
because for me to compete with you know
large digital agencies in Australia is
charging $10,000 they can bid up to 16
$18 per click and yet how can i you're
charging two thousand dollars or a bleed
service make sense how can I beat you
beat them for that clicks but what I can
do I can say you know what
okay they may have largely pockets but I
am clever I have more experience and I
can say all right I can tap into
remarketing because the more content I
put out each week allows me to tap in
and gain that remarketing options
through Adwords I can do remarketing
campaigns I can say you know what
putting out YouTube videos is very easy
all you need is a smartphone on YouTube
it's a community if you look at my
youtube channel you'll never see ads I
have some videos it is introducing and I
introduce my products and services where
I believe ranking friends will benefit
for a small fee everyone benefits right
because I'm passing new experience now
creating YouTube videos is as easy as
just shooting with your smartphone now
right but I don't have to compete with
those larger digital agencies who's
willing to pay $20 per click I can say
you know what let me just have a you
know five 10 videos on my youtube
channel we can create an additional
YouTube channel and then make that whole
channel about what it is that you're
doing find your angle and then advertise
your videos five cents per click right
per view for the 30 seconds and all that
stuff
but even if it's ten or twenty or thirty
cents but we get the amount here $20 per
click compared to 20 cents per click but
you are still reaching people so what
I'm trying to tell you is bidding
strategy is important yes but what's
even more important is that you
understand all that I've shared with you
in this Google AdWords masterclass
course then you just focus on your
content is in don't just advertise and
leave it at that if you want to you know
really build yourself as a successful
and profitable online business then you
should also invest in creating this
content yeah if you don't have the time
you can resources in 2016 you can find
professional content creators and a very
affordable thing because you're really
investing your money for advertising
right so think of content marketing as
form of investment as well so allocate
bit of budget day as well and create
content by answering these and when you
do you can actually then run ads on
these type of keywords as well and I am
more than certain because this is what I
see all the time on internet because I
work online people don't even target
these type of keywords they farmers to
then create a landing page and answer
this question how to ratio and then join
advertise that landing page with those
keywords these people are searching for
and my competitors are interested in SEO
services Australia but if I was I how to
SEO and some small business owner
looking for perhaps SEO services they
are not saying you know what's too
expensive right and then they start
searching out this you know but I have
the content and I can't even advertise
that answering that question yes take
they benefit because I fished them out
this year but if they say you know what
okay this person answered my question
this person is helping and then they
come and say okay you know what this
person is affordable you see what I'm
trying to get it indirect are the thing
is what I'm teaching you and I know this
is powerful because I use it I use it
with great success in fact let me show
you another method here because I guess
all these things nothing I passed on to
you is just coming out from the Mars
right it's coming from experience I
think to myself you know what crazy
domains in Australia is the largest
domain provider web hosting provider you
may hear them right look at this website
this is my website I said you know what
let me put out reviews or show people
how to use prices or mange platforms
okay I'm a one-man shop you know digital
agencies employing 10 people to do all
this stuff sincerely what I'm trying to
tell you is indirect targeting its
powerful this is a review sir and you
know what people actually contact me
thinking this is crazy so mains website
their contact imagine if I was to focus
on growing this website perhaps for they
have 50 different blog posts showing
people that that may take me three
months time perhaps even six months
because of time resources the
limitations that I have on internet
because I'm doing so many different
things right but just imagine that
scenario and the more people ask
questions of the artists then indirectly
they may be interested in what I'm
offering to them perhaps my services or
my videos and so on it is powerful and I
know it works so a the other day this
master class course has taught you the
core concepts because with okay there
are so many different options here you
can even you know write scripts to take
advantage of some oral eyelid moves
but 99% of the Edward magnetized 'men
community they don't need all that
largest digital agencies managing it on
million-dollar budgets per month they
need that you and me we just need what
you they are no in this course and what
I'm trying to tell you is don't just
leave everything with AdWords that's why
I've created that bonus video saying to
you you know what you can target
keywords if you're beginning because
ranking keywords is not hard when you
follow ranking methods now you also know
that content marketing is critical and
target what you're seeing on the screen
there and when you're advertising with
AdWords if when you look at this
remember the boat that we're talking
about and the search intent that means
depending on the products that you have
some people make go online do their
research as Esther what your product can
do for them first so they are in that
research mode make sense then you know
for easy results okay someone your
Darrington may be fast quick you know
they have an emergency plumbing
emergency they want answers them they
want that service nail if that's the
case you're looking at their intent bid
more for those keywords that will bring
people when they are in that buying mode
doing business model instead of
comparing mode right let imagine this SS
laptop versus worth IBM laptop for
example you compare or review review is
in what mode is that not in buying mode
so through keywords you can see that
that's why the search intent was
critical so I'm wrapping all this course
and all the insights together into one
equation for you because I want you to
succeed on internet and remember always
continue continue continue slowly have
fun right if you lose $100 and you know
what I spent on those didn't get
anything okay say okay and it's a
learning curve because I know I spent
you know how much money I spend on
AdWords conversions invest more per
click per budget focus your attention
day but that doesn't mean you should
leave it at the other ones
because you want to do all this together
slowly over time
I really really thank you very much for
investing in this program and watch the
insights in this course as well now you
spend a couple of hours and I know what
I teach you or what I try to share with
you will help your AdWords campaigns
that's why I provide money-back
guarantee because of my confidence use
these insights and take me up on my
offer as well because I know what I say
will help your AdWords temper
any fear in your heart all hearts
believe that the trade that you have
made with me has been worth it for your
money investment for purchasing this
horse and the couple of hours learning
with me then please do me a favor and
provide a short feedback so that I can
inform other small business owners then
Google AdWords advertisers that the
insights that I share I was wishing you
great success on Internet and I am
hoping to hear your success story thank
you very much take it thank you