Google AdWords Lessons – Sample Account Structure Video Lecture - Google

Google AdWords account structure samples
I'm making this quick video session to
show you when you log into your AdWords
campaign when you select all campaigns
all these tabs if you were to click any
on is going to show you let's let's go
through it let's press on AdWords all
these ad groups related to all my
campaigns these are all my campaigns
let's press on ads these are all the ads
that is within my account so let's press
on campaigns again these are enabled
ones you can always and I will impose
but if you remove it then that you move
so let me press on this sample one here
because now I can show you different ad
groups should be considered the amount
of different ad groups that you should
focus on will actually depend on the way
that you will be using AdWords in your
product services your budget keywords
you'd like to target and so on as you
can see under the campaign called magic
I can always make changes more problems
now all these tabs are related to this
particular campaign so now if I was to
let's imagine I press on this ad group
as you can see the links here is a great
to glim sells quickly it's like
breadcrumb navigation quickly telling
you what you see in this example we're
looking at keywords for an ad work
called magic schema PMT PMT I just named
it because it makes sense for me phrase
match type
now if I was to press on ads now these
are all the ads running for this ad
group so therefore as you can see this
is how you meant to structure your
account your campaign your ad groups so
let's go step back let's press on this
link here let's press on ad groups as
you can see these are the adverts and if
I browse into any of one own then the ad
group will be gone from this tab because
I am in the advert and that ad group has
these keywords it has these ads it's
always smart to test different ad sets
you can easily copy and edit copy and
edit copy and edit to simplify the
process for yourself and each copy edit
you can simply change perhaps wording
perhaps call to actions and so on
I'll show you another ad group ads for
that as well now why would you want to
do this why would you want to use
different ad set because initially when
you're beginning selecting keywords it's
smart to start with phrase match exact
match because then you are moving
control over your keywords but you
understand match types me alright some
of these as you can see it has the
keyword boy perhaps for this campaign
testing that I can see who you know what
maybe that's not smart
let's go and look at the landing page
that I'm advertising I've actually
tested a different landing page and if
you're using WordPress you can create a
landing page select no index if you're
using SEO plugins like yours so that you
can be assured that page is designed for
Adwords or you can then write around
advertise any landing page again now
this is very important
create your campaign experiment with
settings knowing that you can change it
you can create new campaigns create
different ad groups why would you want
to do that because you want to test
different types perhaps different
keywords perhaps let's say you have
let's say I have Google AdWords training
course and then I have facebook
advertising course as an example then
that's perfect candidate for me to grip
Google AdWords in one ad word Facebook
advertisement is another ad group and
then go in there and branch out testing
different keywords you can okay you can
select keywords keep an eye out for
quality score if called score one or two
don't even bother trying to improve it
or else you will be investing a lot of
your time which you could perhaps invest
by doing other things so quality score
columns we can modify the columns so
make sure you always glimpse at that
quality score you can always enable
pause or even remove keywords you
already know this me alright and
extensions is a must
you definitely need to test them out
depending on what it is that you're
advertising because they Google AdWords
text that into everything to do with
AdWords in 2016 30 seconds
and always test different ones start
with five mineral the reason I say five
you can create up to fifty different ads
most will depend on your budget your
keywords your product services and so on
right
but the more you create different energy
and not seeing what works better for
that advert keywords and ads yeah
so you want to reduce your costs get
more clicks better results from AdWords
but you see your campaign your ad group
your ads and the keywords you're
selecting when you analyze it you will
begin to see how you then need to
perhaps even tweak your landing page
perhaps call-to-action is the way you
communicate because all that will be
revealed by how people are clicking
these ads what is important for them and
so on always learn to work with both
structure your account intelligently
create the campaigns with the right
settings and targeting create added
groups depending on the products perhaps
you have read products and another a
group of green products another one for
yellow products another one for pink for
that once you create the ad group select
keywords according to the landing page
you're targeting your analogies create
many different ads start with five
minimum copy edit copy edit copy edit
copy edit to speed up the process
and then yeah perhaps once you start
analyzing for a week come back analyze
or else pause your campaigns or else
you're going to waste money it's going
to cost a lot then once you work that
out always work on this here landing
page change colors cult action move and
arrange things on the landing pages and
then your google adwords
success is assured and whatever you do
don't forget to play around with ad
extensions I thank you very much for
learning with me and I'll talk with you
in the next video session