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How to Connect Google Analytics to Google AdWords Account Video Lecture
Text Transcript from Video
how to connect Google Analytics to
Google AdWords account hello and welcome
in this video session I'm going to show
you how you can connect which basically
means link your Google Analytics to
Google AdWords account so our first
thing make sure you're logged into your
Google Analytics account I'll also make
sure that you are logged into your
Google AdWords account as well and then
find the admin menu option and I'm the
product linking press on AdWords linking
and then create new link group press on
that and then because you are logged
into both it should pull out the
information from your Google account as
in Google AdWords account so that you
can link both of so this is how you link
it you follow the steps at this stage
it's very easy because it doesn't kind
of automatically for you so I've already
linked my Google Adwords with analytics
so I'll show you that link configuration
as well
so once you create that the new link
group basically you can change it as and
give the name while you created the link
group and it looks like this but keep in
mind you can always make changes if you
have more than one google adwords
account you can always delete delete'
link group and remarketing it allows you
to really take advantage of what Google
Adwords and Google Analytics offers you
so that's how you connect your AdWords
with Google Analytics when you are
logged into your Google AdWords account
when you press on this gear icon you'll
have linked accounts menu option you can
always press on that and then you'll
have a similar screen to this
basically now you're logged into your
Google AdWords you can quickly see which
Google products your AdWords account is
linked into because you can link your
AdWords analytics google webmaster tools
YouTube account Merchant Center and all
that stuff so that you really take
advantage of what Google AdWords offers
you once you're logged into your Google
Analytics and press on reporting menu
option under acquisition you'll have
AdWords menu link here now because you
link Google Analytics with AdWords while
you're analyzing the user interaction
with your website you can quickly see
how your Google AdWords campaigns are
performing while you're analyzing Google
Analytics I thank you very much for
learning with me if you benefit from
this video session please give me a like
and also share this video and if you
have any issues with linking and
connecting your analytics with AdWords
provide a comment and we'll take things
from there and I'll talk with you in the
next video session
Google AdWords account hello and welcome
in this video session I'm going to show
you how you can connect which basically
means link your Google Analytics to
Google AdWords account so our first
thing make sure you're logged into your
Google Analytics account I'll also make
sure that you are logged into your
Google AdWords account as well and then
find the admin menu option and I'm the
product linking press on AdWords linking
and then create new link group press on
that and then because you are logged
into both it should pull out the
information from your Google account as
in Google AdWords account so that you
can link both of so this is how you link
it you follow the steps at this stage
it's very easy because it doesn't kind
of automatically for you so I've already
linked my Google Adwords with analytics
so I'll show you that link configuration
as well
so once you create that the new link
group basically you can change it as and
give the name while you created the link
group and it looks like this but keep in
mind you can always make changes if you
have more than one google adwords
account you can always delete delete'
link group and remarketing it allows you
to really take advantage of what Google
Adwords and Google Analytics offers you
so that's how you connect your AdWords
with Google Analytics when you are
logged into your Google AdWords account
when you press on this gear icon you'll
have linked accounts menu option you can
always press on that and then you'll
have a similar screen to this
basically now you're logged into your
Google AdWords you can quickly see which
Google products your AdWords account is
linked into because you can link your
AdWords analytics google webmaster tools
YouTube account Merchant Center and all
that stuff so that you really take
advantage of what Google AdWords offers
you once you're logged into your Google
Analytics and press on reporting menu
option under acquisition you'll have
AdWords menu link here now because you
link Google Analytics with AdWords while
you're analyzing the user interaction
with your website you can quickly see
how your Google AdWords campaigns are
performing while you're analyzing Google
Analytics I thank you very much for
learning with me if you benefit from
this video session please give me a like
and also share this video and if you
have any issues with linking and
connecting your analytics with AdWords
provide a comment and we'll take things
from there and I'll talk with you in the
next video session
About this Video
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Apr 25, 2026 Last updated
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