Match the Message and Bid to the Moment - Google Best Practices Video Lecture | Making the Most of Display Advertising - Google Best Practices - Marketing

- Hello world, welcome to
our ongoing video series
on the Google Display Network.
My name is Tran Ngo, and I'm
a product marketing manager
here at Google focused on
Display Best Practices.
In this video, we're going to talk about
matching the message
and bid to the moment.
I'll be covering three things.
First, use both text and image ads
in multiple sizes and formats.
Second, use Gmail Ads.
Third, automate your bids.
First, advertisers who actively
use both text and image ads
on average see up to 40% more conversions
without increasing cost per acquisition.
The more image sizes you
provide, the more placements
you can fill on the
Google Display Network.
If you decide to include
the five most popular
image sizes, we'll
automatically re-size them
to fit 95% of the placements
on the Google Display Network.
Keep in mind that uploading
additional ad sizes
should drive better performance.
Second, use Gmail Ads to reach audiences
in places where the spend a
lot of time, their inboxes.
We recommend you create
a separate campaign
for this ad format,
apply creative learnings from past
email marketing campaigns,
and review past performance reports to see
what subject lines or copy worked well.
Lastly, automate your bids.
It saves times and improves performance.
We recommend for you to
optimize your display campaigns
using target cost per acquisition,
or target return on ad spend.
So, let's recap on how to
match the message and bid
to the moment.
First, use both text and image ads
in multiple sizes and formats.
Second, use Gmail Ads.
Third, automate your bids.
Thanks for watching and tune into the rest
of our video series on
how to make the most
of the Google Display Network.