Marketing Exam > Marketing Videos > Drive Offline Sales with Online Ads - Google Best Practices > How to Drive Store Sales With AdWords - Google Best Practices
How to Drive Store Sales With AdWords - Google Best Practices Video Lecture | Drive Offline Sales with Online Ads - Google Best Practices - Marketing
FAQs on How to Drive Store Sales With AdWords - Google Best Practices Video Lecture - Drive Offline Sales with Online Ads - Google Best Practices - Marketing
| 1. How can AdWords help drive store sales? |  |
AdWords can help drive store sales by targeting customers who are actively searching for products or services related to your store. By running targeted ads, you can reach potential customers at the moment they are looking to make a purchase, increasing the chances of driving them to your store and converting them into sales.
| 2. How can I optimize my AdWords campaigns to drive store sales? | |
To optimize your AdWords campaigns for store sales, you can utilize strategies such as using location targeting to focus on customers in proximity to your store, incorporating local keywords in your ad copy, and creating ad extensions like location extensions to provide customers with store information and directions. Additionally, monitoring and analyzing your campaign's performance metrics, such as click-through rates and conversions, can help you identify areas for improvement and make data-driven optimizations.
| 3. Are there any specific ad formats that are effective for driving store sales? | |
Yes, there are specific ad formats that can be effective for driving store sales. Local search ads, which appear at the top of Google search results with a map and business details, can be highly effective in attracting local customers to your store. Additionally, Local inventory ads allow you to showcase your store's products directly in Google search results, enabling customers to see what is available in your store before they visit.
| 4. How can I measure the impact of my AdWords campaigns on store sales? | |
To measure the impact of your AdWords campaigns on store sales, you can utilize Google's Store Visit conversions feature. This feature uses anonymized, aggregated data to estimate the number of store visits that were influenced by your online ads. By enabling this feature and having multiple store locations linked to your AdWords account, you can gain insights into how your campaigns are driving offline sales.
| 5. Are there any additional strategies I can implement to drive store sales with AdWords? | |
Yes, there are additional strategies you can implement to drive store sales with AdWords. One strategy is to create dedicated landing pages for your ads that provide relevant information about your store and incentivize customers to visit. You can also use ad scheduling to ensure your ads are shown during your store's operating hours. Furthermore, leveraging customer reviews and ratings in your ads can help build trust and encourage potential customers to choose your store over competitors.
Text Transcript from Video
Hi, everyone and welcome to our video series
on driving store sales with Adwords. My name's
Antony Ho and I'm a product marketing manager
at Google focusing on Adwords Best Practices.
Today we'll be talking about one of my favorite
ways to shop, searching for something online
and then making a quick trip to a local store
to finish my purchase and pick the item up.
It's instant gratification. We're seeing this
happen more and more in today's mobile world
where shoppers on the go will look for something
on their smart phones and then head on over
to a nearby store to complete their purchase
or transaction. In fact, Google searches with
the phrase near me have doubled from 2014
to 2015 with 80% coming from mobile. So how
can you start to manage your Adwords campaigns
in a way that takes advantage of this type
of behavior? That's exactly what this video
series is going to try to answer.
I'll be covering five things. (1) How to set up
your keywords to capture all the local searches
happening around your business; (2) how to enable
location extensions for your ads; (3) how to target
customers near your location extensions; (4) how
to measure the offline performance of your
online ads and finally; (5) how to optimize your
campaigns using those metrics. Please take
a look at the rest of the videos in our series
to find out more.
on driving store sales with Adwords. My name's
Antony Ho and I'm a product marketing manager
at Google focusing on Adwords Best Practices.
Today we'll be talking about one of my favorite
ways to shop, searching for something online
and then making a quick trip to a local store
to finish my purchase and pick the item up.
It's instant gratification. We're seeing this
happen more and more in today's mobile world
where shoppers on the go will look for something
on their smart phones and then head on over
to a nearby store to complete their purchase
or transaction. In fact, Google searches with
the phrase near me have doubled from 2014
to 2015 with 80% coming from mobile. So how
can you start to manage your Adwords campaigns
in a way that takes advantage of this type
of behavior? That's exactly what this video
series is going to try to answer.
I'll be covering five things. (1) How to set up
your keywords to capture all the local searches
happening around your business; (2) how to enable
location extensions for your ads; (3) how to target
customers near your location extensions; (4) how
to measure the offline performance of your
online ads and finally; (5) how to optimize your
campaigns using those metrics. Please take
a look at the rest of the videos in our series
to find out more.
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About this Video
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Nov 25, 2024 Last updated |
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