Meaning of Consumer Buying Behaviour, Marketing Management Video Lecture | Marketing Management - B Com

hello friends I Manish Sharma working
assistant professor in banning group of
colleges welcome you all on behalf of
guru keep your calm today I am going to
deliver a lecture on what is consumer
buying behavior definitely this is one
of the most important question in the
field of business because most of the
business houses most of the business
units are still striving hard to get the
meaning of consumer buying behavior this
behavior which is still unanswered the
behavior which is still not practically
possible to be understood so today I
will be defining from my level with lost
with my limited knowledge I would like
to define the meaning of consumer buying
behavior it can be a behavior which is
shown at the time of buying any product
or availing any services definitely when
we are going to a market as a consumer
we have some kind of questions in our
mind we have some kind of concerns in
our mind and because of these questions
because of these concerns we try to find
the appropriate answer while buying any
product and our product behavior the
behavior while pitaka while purchasing
any kind of product will be the same
which is defining the answer of the same
this question which is unanswered can be
answered with the help of proper buying
nature or the behavior so while we go
while we go any kind of a shop or retail
house or any kind of mall to purchase
any kind of product or to avail any kind
of services we just try to find some
kind of things in a particular product
so it can be treated as those factors
which directly or indirectly influence
the buying behavior of any human being
so if I include these points first thing
is the price I am talking specifically
about the Indian buying market
Indian products the Indian market the
Indian consumers the market still has
lots of options a big market variety of
consumers are there different kind of
orders are being sold but price is one
of the major option while buying any
kind of product why it's so because when
we go to get about to acquire any kind
of product or to get any kind of service
we just first see the MIP on that the
maximum retail price then we start doing
some kind of bargaining some
negotiations so that we could save some
kind of money in our pockets so price is
one of the major option which impact or
which influences the nature or the
behavior of human being or a consumer
then second we have the quality now the
Indian consumers are quite being aware
with the quality of a particular product
so they just try to look at the ISI mark
or ISO or AG mark or any kind of those
standards which has been established by
the Government of India for the purpose
of quality concern so while purchasing
any kind of product we just move towards
the quality segment and we try to find
out what is the best quality in it or
not then quantity yes the Indian
consumers are quite much excited while
they when they get something new
something good something more now very
more common statement or very common tag
line by a well-known soft drink company
is you those Mangum or the line defines
you need something more your heart needs
more you need something good in the
product but not very bulk capacity it
means that you are paying a little
amount but you are getting most of it so
this is also the very major concern so
companies must take this thing in their
mind also to provide a better quality
with proper quantity next one is the
packing
yes the packing attracts the Indian
consumers a lot the designs on the
particular pack the attraction or the
other kind of factors which are directly
concerned with the product is totally
available for the Indian consumer
companies play a very big game what they
do they just try to change the packing
after a bit time of period because this
impacts the bank behavior of consumer a
lot while I am suppose I am going to the
market and I am going to buy some kind
of products so I will be attracted only
those products which are having some
kind of attractive stickers some kind of
attracting packing on that or wrapping
on that and large one is the packaging
definitely it is for the purpose of
making any product secure and safe as we
are going to pay a bit amount or a bulk
of amount for to buy any kind of product
so we need to make our safety of use or
to keep that in our home so packaging is
also very major funda while we are going
about the factors influencing the
consumer buying behavior so this was all
from my side thank you thank you thank
you for listening me in this video for
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