B Com Exam > B Com Videos > Marketing Management > Personal Selling - Promotion Tools, Marketing Management
Personal Selling - Promotion Tools, Marketing Management Video Lecture | Marketing Management - B Com
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54 videos|51 docs|22 tests
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FAQs on Personal Selling - Promotion Tools, Marketing Management Video Lecture - Marketing Management - B Com
| 1. What are some common promotion tools used in personal selling? |  |
Ans. Some common promotion tools used in personal selling include personal presentations, sales meetings, product demonstrations, sales contests, and incentives for sales representatives.
| 2. How does personal selling contribute to the overall marketing management of a company? | |
Ans. Personal selling plays a crucial role in marketing management as it allows companies to establish direct and personalized communication with potential customers. It helps in building relationships, understanding customer needs, addressing concerns, and ultimately driving sales and revenue.
| 3. What are the benefits of using personal selling as a promotion tool? | |
Ans. Personal selling offers several benefits, such as the ability to customize the sales message according to individual customer needs, providing immediate feedback and clarification, building trust and rapport with customers, and having a higher chance of closing a sale compared to other promotion tools.
| 4. How can personal selling be integrated with other marketing activities? | |
Ans. Personal selling can be integrated with other marketing activities by aligning the sales message and approach with the overall marketing strategy. This can be done by coordinating efforts with advertising, public relations, and other promotional activities to ensure consistency and maximize the impact of marketing campaigns.
| 5. What skills are required for effective personal selling? | |
Ans. Effective personal selling requires a combination of interpersonal skills, communication skills, product knowledge, ability to listen and understand customer needs, negotiation skills, and resilience. Salespeople also need to be adaptable and able to build and maintain relationships with customers.
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Dec 23, 2024 Last updated |
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