B Com Exam > B Com Videos > Marketing Management > Sales Promotions - Promotion Tools, Marketing Management
Sales Promotions - Promotion Tools, Marketing Management Video Lecture | Marketing Management - B Com
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FAQs on Sales Promotions - Promotion Tools, Marketing Management Video Lecture - Marketing Management - B Com
| 1. What are some common promotion tools used in sales promotions? |  |
Ans. Some common promotion tools used in sales promotions include discounts, coupons, free samples, contests, and loyalty programs. These tools are designed to attract customers, increase sales, and create brand awareness.
| 2. How do promotion tools contribute to marketing management? | |
Ans. Promotion tools play a crucial role in marketing management by helping companies achieve their marketing objectives. These tools help create awareness about products or services, encourage customer engagement, and drive sales. By effectively utilizing promotion tools, marketing managers can enhance brand visibility, build customer loyalty, and ultimately achieve their sales targets.
| 3. What is the significance of discounts in sales promotions? | |
Ans. Discounts are a popular promotion tool because they provide an incentive for customers to make a purchase. By offering discounts, businesses can attract price-sensitive customers, encourage repeat purchases, and compete effectively in the market. Discounts can also help businesses clear excess inventory, introduce new products, or reward loyal customers.
| 4. How do coupons contribute to sales promotions? | |
Ans. Coupons are widely used in sales promotions as they provide customers with a financial incentive to purchase a product or service. Coupons can be distributed through various channels such as print media, online platforms, or mobile applications. They not only attract new customers but also encourage existing customers to make repeat purchases. Coupons also allow businesses to track the effectiveness of their promotions by analyzing coupon redemption rates.
| 5. What are the benefits of loyalty programs in sales promotions? | |
Ans. Loyalty programs are an effective promotion tool as they encourage customer loyalty and repeat purchases. By offering exclusive rewards, discounts, or special privileges to loyal customers, businesses can strengthen their relationship with them and increase customer retention. Loyalty programs also provide valuable customer data and insights, which can be used for targeted marketing campaigns and personalized promotions.
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Dec 23, 2024 Last updated |
Video Description: Sales Promotions - Promotion Tools, Marketing Management for B Com 2024 is part of Marketing Management preparation.
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