B Com Exam > B Com Videos > Marketing Management > Sales Promotion Techniques - Promotion Tools, Marketing Management
Sales Promotion Techniques - Promotion Tools, Marketing Management Video Lecture | Marketing Management - B Com
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54 videos|51 docs|22 tests
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FAQs on Sales Promotion Techniques - Promotion Tools, Marketing Management Video Lecture - Marketing Management - B Com
| 1. What are some common sales promotion techniques used in marketing management? |  |
Ans. Some common sales promotion techniques used in marketing management include discounts, coupons, free samples, loyalty programs, and contests.
| 2. How do promotion tools contribute to sales promotion? | |
Ans. Promotion tools, such as advertising, personal selling, public relations, and direct marketing, play a crucial role in sales promotion by effectively communicating the benefits of the promotion to the target audience and creating awareness and interest among potential customers.
| 3. What is the importance of sales promotion in marketing management? | |
Ans. Sales promotion is important in marketing management as it helps to boost sales, attract new customers, retain existing customers, increase brand awareness, and create a sense of urgency among consumers to make immediate purchases.
| 4. How can businesses effectively use coupons as a sales promotion technique? | |
Ans. Businesses can effectively use coupons as a sales promotion technique by offering discounts or special offers to customers who present the coupons during their purchase. This can incentivize customers to make a purchase, attract new customers, and encourage repeat purchases.
| 5. What are some factors to consider when implementing a sales promotion campaign? | |
Ans. When implementing a sales promotion campaign, it is important to consider factors such as the target audience, budget, timing, objectives, competition, and the desired outcome of the campaign. Additionally, businesses should also analyze the potential risks and benefits associated with the promotion to ensure its success.
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Nov 22, 2024 Last updated |
Video Description: Sales Promotion Techniques - Promotion Tools, Marketing Management for B Com 2024 is part of Marketing Management preparation.
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