Types of Distribution Channels, Principles of Marketing Video Lecture | Principles of Marketing - B Com

hi friends this is Metta today I am
gonna sell you something on distribution
which plays a very vital role in our
day-to-day business distribution starts
from one of the piece that is place
there are various words been used for
distribution you can say them as place
for marketing channels or marketing of
distribution channels distribution
channels anything more or less it's of
the same meaning now let's see what do
we mean by distribution distributions
are the chain of business or
intermediaries through which a good and
services passes to the end consumers
this includes wholesalers retailers
distributors and live in the net now how
the distribution channel flows let's see
this is the good it starts from the
manufacturing unit it goes to the
packaging then the pricing then the
promotion is done and then the
distribution takes place to the
consumers at the right place and at the
right time now see this is one of the
example I've taken here the manufacturer
and the rest are the customers which is
spread all over the world
the channels of distribution includes
distributors wholesalers retailers for
example this is the manufacturing unit
the goods flows from the dealers to the
consumers there are other ways like the
good flows from the distributors to the
consumers as well why is the channel so
much of value will it's just because it
smoothens the flow of goods by
facilitating position time and place
utility there are various types of
distributions there are direct channels
and in fact indirect channels as well so
let's see what are the direct channels
for example when the producer produces
the cuts and directly sells to the
consumer it's called the direct channels
where there is no mediators involved in
between the second is the example I have
taken for equal guard which is self so
ultra door-to-door sales even you can
take the retail outlets where the future
directly is on to the consumers even it
happens in direct mails now comes
indirect channels there are three types
of indirect channels one level channel
two level channels and three level
channels in first level channels the
retailer's are involved in between the
producers and the consumers for example
cars then sold to the retail outlets
refrigerator sold through the retail
outlets now let's come to the second
option that is second level channel of
distribution which involve wholesaler
retailers in between producers and
consumers
and in the third level channels the
agents are involved in between reduce
your wholesaler retailers and consumers
now let's say for example
loriel there are various ways of
distribution Xin Lauren you can sell it
through supermarkets through chemists
you can sell it directly to the
consumers you can sell it through
professionals you can set it to
representative like sell loans and also
to carry cash and carry stores you can
also set it through Internet
now the other example would be of a
cosmetic that is a bond everyone is one
of the direct marketing company which
sells the product through direct mail
through telemarketing email marketing
broad vaccine couponing Direct Selling
factory advertising now let's take some
example of beverages company that is
coca-cola you the goods are manufactured
it's been sent to the plant warehouse
then it goes to the regional dealers
there are local retailers then it goes
to the local shops and at the end it
goes to the consumer now the last
example little tick of Times of India
Times of India the goods flows from the
press
to the dealers to the Depot then the
vendor then the beat boy and at the end
it goes to the customer this is how it's
all about distributions there are other
videos coming up so keep watching and
subscribe to my channel till then keep
smiling
you
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