B Com Exam > B Com Videos > Principles of Marketing > Factors affecting choice of Distribution Channels, Principles of Marketing
Factors affecting choice of Distribution Channels, Principles of Marketing Video Lecture | Principles of Marketing - B Com
|
39 videos|48 docs|16 tests
|
FAQs on Factors affecting choice of Distribution Channels, Principles of Marketing Video Lecture - Principles of Marketing - B Com
| 1. What are the factors that influence the choice of distribution channels? |  |
Ans. The factors that affect the choice of distribution channels include the nature of the product, target market characteristics, competition, company resources, and desired level of control. The nature of the product determines whether it is a consumer or industrial product, perishable or non-perishable, and the level of customer service required. Target market characteristics such as geographic dispersion, size, and buying behavior also impact the choice of distribution channels. Competition in the market and the resources available to the company play a role in determining the most suitable distribution channels. Additionally, the desired level of control over the distribution process influences the choice of channels.
| 2. How does the nature of the product influence the choice of distribution channels? | |
Ans. The nature of the product influences the choice of distribution channels in several ways. For consumer products, convenience goods like snacks or beverages may require widespread distribution through multiple channels such as supermarkets, convenience stores, and online platforms. On the other hand, specialty goods like luxury items or high-end electronics may be better suited for exclusive distribution channels to maintain a sense of uniqueness and control pricing. Industrial products, on the other hand, may require direct distribution channels to reach the target market efficiently. The nature of the product also affects factors like packaging, storage, transportation, and customer service requirements, all of which impact the choice of distribution channels.
| 3. How do target market characteristics impact the choice of distribution channels? | |
Ans. Target market characteristics play a significant role in determining the appropriate distribution channels. The geographic dispersion of the target market influences whether a company should opt for intensive, selective, or exclusive distribution. For example, if the target market is widely dispersed, a company may opt for multiple distribution channels to ensure maximum accessibility. The size of the target market also affects channel choice. A larger market may require a mix of direct and indirect channels to reach a wider customer base. Additionally, the buying behavior of the target market, such as preferences for online shopping or in-store experiences, will impact the choice of distribution channels.
| 4. How does competition affect the choice of distribution channels? | |
Ans. Competition in the market can impact the choice of distribution channels. If competitors are already using specific distribution channels effectively, a company may choose to adopt similar channels to remain competitive. On the other hand, if competitors have not explored certain distribution channels, it may present an opportunity for a company to differentiate itself and gain a competitive advantage. The level of competition can also influence the number and type of distribution channels chosen. In highly competitive markets, companies may opt for extensive distribution channels to maximize their market reach, while in niche markets, selective or exclusive distribution channels may be more appropriate.
| 5. How does the desired level of control impact the choice of distribution channels? | |
Ans. The desired level of control over the distribution process is an essential factor in choosing distribution channels. Companies that want to maintain complete control over the marketing mix elements, such as pricing, promotion, and customer service, may prefer direct distribution channels. Direct channels allow companies to have direct contact with customers and closely monitor their brand image and customer experience. In contrast, companies that are willing to relinquish some control and rely on intermediaries may choose indirect distribution channels like wholesalers, retailers, or online marketplaces. The desired level of control also depends on the company's available resources and capabilities to manage the distribution process effectively.
Related Exams
About this Video
|
4.86/5 Rating |
|
Nov 22, 2024 Last updated |
Video Description: Factors affecting choice of Distribution Channels, Principles of Marketing for B Com 2024 is part of Principles of Marketing preparation.
The notes and questions for Factors affecting choice of Distribution Channels, Principles of Marketing have been prepared according to the B Com exam syllabus.
Information about Factors affecting choice of Distribution Channels, Principles of Marketing covers all important topics for B Com 2024 Exam.
Find important definitions, questions, notes, meanings, examples, exercises and tests below for Factors affecting choice of Distribution Channels, Principles of Marketing.
Introduction of Factors affecting choice of Distribution Channels, Principles of Marketing in English is available as part of our Principles of Marketing for B Com & Factors affecting choice of Distribution Channels, Principles of Marketing in
Hindi for Principles of Marketing course. Download more important topics related with notes, lectures and mock test series for
B Com Exam by signing up for free.
Description
Video Lecture & Questions for Factors affecting choice of Distribution Channels, Principles of Marketing Video Lecture | Principles of Marketing - B Com - B Com full syllabus preparation | Free video for B Com exam to prepare for Principles of Marketing.
Information about Factors affecting choice of Distribution Channels, Principles of Marketing
Here you can find the meaning of Factors affecting choice of Distribution Channels, Principles of Marketing defined & explained in the simplest way possible.
Besides explaining types of Factors affecting choice of Distribution Channels, Principles of Marketing theory, EduRev gives you an ample number of questions to practice Factors affecting choice of Distribution Channels, Principles of Marketing tests,
examples and also practice B Com tests.
|
39 videos|48 docs|16 tests
|
|
Explore Courses for B Com exam
|
|
Signup for Free!
Signup to see your scores go up within 7 days! Learn & Practice with 1000+ FREE Notes, Videos & Tests.
Related Searches
Summary
,Factors affecting choice of Distribution Channels
,Exam
,Semester Notes
,Previous Year Questions with Solutions
,Factors affecting choice of Distribution Channels
,Objective type Questions
,Viva Questions
,study material
,Extra Questions
,Principles of Marketing Video Lecture | Principles of Marketing - B Com
,Principles of Marketing Video Lecture | Principles of Marketing - B Com
,ppt
,Principles of Marketing Video Lecture | Principles of Marketing - B Com
,practice quizzes
,Sample Paper
,past year papers
,mock tests for examination
,MCQs
,video lectures
,shortcuts and tricks
,Free
,Important questions
,Factors affecting choice of Distribution Channels
;
Study Factors affecting choice of Distribution Channels, Principles of Marketing on the App
Students of B Com can study Factors affecting choice of Distribution Channels, Principles of Marketing alongwith tests & analysis from the EduRev app,
which will help them while preparing for their exam. Apart from the Factors affecting choice of Distribution Channels, Principles of Marketing,
students can also utilize the EduRev App for other study materials such as previous year question papers, syllabus, important questions, etc.
The EduRev App will make your learning easier as you can access it from anywhere you want.
The content of Factors affecting choice of Distribution Channels, Principles of Marketing is prepared as per the latest B Com syllabus.
|
© EduRev
|
Education Revolution
|
Follow Us
|
Signup to see your scores
go up
within 7 days!
within 7 days!
Takes less than 10 seconds to signup