Characteristics of an effective Advertisement - Promotion, Principles of Marketing Video Lecture | Principles of Marketing - B Com

hi I'm here to share with you some info
characteristics of a successful
advertisement many small businesses
don't get success they want from
advertising due to availability very
little resources the results are simply
flat due to lack of good ideas to
improve whether the ads are put in a
local newspaper or are printed in the
famous periodical or posted on the
website the money invested should gain
the desired outcome
there are some common mistakes strong
businesses and professional service
providers do when designing and posting
the advertisement which leads to the
failure of their participant on
bigger-is-better is believed in by many
light paper company's specializes in
designing diet plans and want to help
round people who have disappointing
results from their individual diet plans
and the company chooses to advertise a
full page in a local paper instead of
running advertisement in a health
magazine obviously not many of the
dieters will notice the advertisement
and the advertisement doesn't get the
desired attention dot sir the point is
to come up with the best campaign which
will increase the probability of the at
getting you than the right customers
trying to buy the product or sign up for
the service studies and research can be
carried out on the market and target
audience can be now down
once getting the list of newspapers
magazines and magazines meant for the
customers in mind find out how many
readers they have in the cost they asked
for posting the added special deals are
offered by them from time to time and
can only be found by watchful hi doctors
estimated that every day people are
subjected to around 3,000 commercials
for example individuals selling
mattresses says we sell mattresses it
will not make a statement and will be
passed off as any other mattress and
vertices but if they say our mattresses
are of the finest quality it will make
the advertisement stand out in the crowd
other catch lines are are you suffering
from back pain probably you must try our
mattresses are more specific and we'll
catch the fancy of the people who are
suffering from back pains since a long
time the real value of the product
should be realized and a clear picture
of it should be presented to the
customer so you will be able to relate
with the product
if the advertisement doesn't specify the
solution it can provide the customers
will never know of it so focusing on the
customers problem is what some adds
let's dock the last thing missing in
most of the advertisements is motivation
for the customers if the advertiser has
designed the advertisement and the
customer had read the advertisement all
efforts and money invested will be
wasted if he doesn't get up and do
something about it
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