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Agricultural Marketing - Indian agriculture, Indian Economy Video Lecture | Indian Economy - B Com

46 videos|48 docs|23 tests

FAQs on Agricultural Marketing - Indian agriculture, Indian Economy Video Lecture - Indian Economy - B Com

1. What is agricultural marketing?
Ans. Agricultural marketing refers to the process of buying, selling, and distributing agricultural products. It involves various activities such as product promotion, pricing, advertising, and transportation to ensure that farmers can sell their produce efficiently and consumers can access quality agricultural products.
2. How does Indian agriculture contribute to the Indian economy?
Ans. Indian agriculture plays a significant role in the Indian economy. It contributes to the country's GDP, provides employment opportunities, and serves as a source of livelihood for a large population. Additionally, agriculture contributes to the growth of industries related to food processing, agrochemicals, and textiles, which further boosts the economy.
3. What are the challenges faced by Indian agriculture in terms of marketing?
Ans. Indian agriculture faces several challenges in terms of marketing. Some of these challenges include inadequate infrastructure, lack of proper storage facilities, inefficient transportation systems, middlemen exploitation, and price fluctuations. These challenges hinder the smooth flow of agricultural products from farmers to consumers and affect the profitability of farmers.
4. How can agricultural marketing be improved in India?
Ans. Agricultural marketing in India can be improved through various measures. Some of these include the development of better infrastructure such as cold storage facilities and transportation networks, the establishment of farmer-producer organizations to eliminate middlemen, the implementation of fair pricing policies, and the promotion of agri-tech solutions for better market access and information dissemination.
5. What are the government initiatives to support agricultural marketing in India?
Ans. The Indian government has introduced several initiatives to support agricultural marketing. These include the establishment of agricultural produce market committees (APMCs) to regulate and facilitate the buying and selling of agricultural produce, the creation of e-NAM (National Agricultural Market) platform for online trading, the implementation of price support schemes, and the promotion of farmer-friendly policies and subsidies to enhance market competitiveness.
46 videos|48 docs|23 tests
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