Directing, Contemporary Management Video Lecture | Contemporary Management - B Com

directing directing is one of the
functions of management that uses
organizational resources to achieve
specific goals a manager instructs
guides counsels motivates and lead to
subordinates to achieve the set
objectives this process is known as
directing characteristics of directing
let's have a quick look at various
characteristics of directing directing
initiates action directing takes place
at every level of management directing
continues throughout the life of an
organization directing flows from top to
the bottom directing is related to
subordinates and thus it is related to
human factor principles of directing
a manager has to deal with people with
diverse backgrounds and expectations
hence it is necessary that he should
possess exemplary directing skills to
manage his subordinates and thereby
attain the objectives of an organization
maximum individual contribution let's
understand the principles of directing
with an example mr. Rajan Pradhan is
working with XYZ Private Limited as a
manager it is necessary to increase the
level of production substantially in
order to achieve the targets to attain
this goal he would require maximum
contribution from his subordinates as it
would be impossible for him to achieve
any targets all by himself
this is possible only if his team is
motivated for the same he - should
understand the individual needs of his
team members and offers suitable rewards
to attain the goal harmony of objectives
mr. Pradhan needs to understand that the
individual objectives of employees may
be different from that of the
organization to attain the set
objectives of the organization he would
have to explain to his employees that
the rewards are positively linked with
their productivity unity of command
let us understand this principle with a
following example mr. Pradhan had to go
on a business trip for a month he
requested mr. Asif Ali a colleague from
the same organization to supervise the
workflow in his absence in the middle of
his trip mr. Pradhan started
coordinating with the subordinates on
the phone directly this led to confusion
and conflict among the employees in the
organization with regards to whose
instructions were to be followed mr.
protons or mr. Asif Ali
hence unity of command is an important
principle of directing
appropriateness of direction technique
for effective directing mr. Pradhan
would have to understand that each
employee differs in terms of needs
capabilities and attitudes he requires
to identify an appropriate motivational
technique on case-to-case basis
managerial communication for effective
directing mr. Pradhan needs to give
precise instructions to his subordinates
thus eliminating any ambiguity
whatsoever not only this he should give
proper feedback at the earliest to
ensure that his subordinates understand
his instructions clearly follow through
for the smooth implementation of his
plan mr. Pradhan needs to check if the
given instructions are implemented in
proper perspective use of informal
organization informal organizations or
groups are the groups that are neither
formed in response to any organizational
requirement nor have a formally defined
structure of relationship between the
group members to make his directing
effective mr. Pradhan should know about
the informal groups within the
organization through informal
organizations he can know what his
employees think about the management
leadership
for an effective direction mr. Pradhan
needs to be a good leader
he should have all the qualities of a
good leader to motivate a group of
people towards a common goal
importance of directing initiates action
directing provides many benefits to an
organization which are as follows
directing helps to initiate action by
people in an organization towards the
attainment of desired objectives
subordinates understand their jobs
and do according to the instructions
laid a means of motivation a manager
motivates the subordinates to inspire
them to give the best of their abilities
which ultimately helps in growth helps
coping with the changes it is generally
observed that human beings show
resistance to change it is the role of
manager to communicate the nature and
context of changes very clearly to the
subordinates so that there is least
resistance towards the same provide
stability and balance
stability and balance is very important
for an organization to survive in the
market managers can bring upon this with
the help of effective directing
integrates employees efforts through
direction the managers guide inspire and
instruct the subordinates to work in an
organization by doing so they ensure
that every individual effort contributes
to the organizational goals
supervision
supervision is one of the four elements
of directing we can understand
supervision in two different ways as an
element of directing every manager in
the organization supervises his
subordinates at the operative level
every supervisor in the organizational
hierarchy supervises his subordinates
importance of supervision the importance
of supervision can be understood from
multiple roles played by a supervisor as
a guide supervisor maintains day-to-day
contact and maintains friendly relations
with his workers as a mediator a
supervisor conveys management ideas to
the workers and workers problems to the
management as a planner a supervisor
plans the daily work schedules and
divides the work among his subordinates
as a trainer a supervisor provides good
on-the-job training to the workers and
employees as and where necessary as a
leader a supervisor influences workers
in an organization to perform their best
he also gives feedback to the workers
after analyzing the work performed by
them in a nutshell supervision is very
important element of directing as it
includes overseeing of the work guiding
subordinates and ensuring the targets
met by them to summarize directing is
said to be the heart of management
process heart plays an important role in
a human body as it pumps blood to all
parts of a body
similarly directing helps the
subordinates to perform in best of their
abilities planning organising staffing
have no importance in the absence of
directing as a function directing is a
complex managerial function
of guiding inspiring overseeing and
instructing people towards
accomplishments of organizational goals
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