Communication styles - Direction, Contemporary Management Video Lecture | Contemporary Management - B Com

hey everyone Daniel here from next level
life and today I'm going to be talking
about the four styles of communication as
well as their strengths and weaknesses
and i'll also be giving examples on how
to tailor what you say to better
resonate with the people of each of the
communication styles now we all use many
styles of communication of course but
most of us haven't spent much time
thinking about which one we use the most
and whether or not it's actually been
effective for us have you ever had one
of those moments in school or at a
business meeting or even just talking to
a friend when you can tell that their
attention is somewhere else or maybe the
person you're talking to is even
impatiently tapping their fingers on the
table or rolling their eyes and that's
extremely rude so why do some people do
it well it's possible that the style of
communication you were using at the time
just wasn't right for that particular
person or situation and my hope is that
after watching this video you'll be able
to better pinpoint why that may be as
well as have some ideas on how to fix it
in the future so without further ado
let's get right into the video the first
style of communication is known as
analytical communication analytical
communicators generally like hard data
and tend to be a little suspicious of
people who don't have real numbers to
back up their statements for example if
someone from an analytical communicators
corporate office was giving a
presentation and said something like hey
sales are positive this quarter the
analytical communicator would be asking
themselves questions such as what
exactly does positive mean is that
one percent five percent ten percent
give me a number so if you're talking to
an analytical communicator how can you
best capture their attention simple
phrase your thought in a way that best
resonates with them instead of saying
hey sales are positive this quarter say
something like our sales figures have
seen an eight percent increase over the
last quarter not only will that capture
their attention but it'll also cut out
all that internal noise they experienced
when asking themselves hey what does
positive mean in that previous example
and as a result they're much more likely
to hear and remember whatever it is you
say next analytical communicators also
tend to avoid using emotional words in
conversation again they're very
data-driven on the plus side these
people are generally perceived to have
high levels of informational
intelligence but on the downside they
can come off as a little bit cold
unfeeling and
robotic in some situations so you may
want to avoid using this style of
communication when talking with people
who tend to have a more personal style
of communication however in situations
such as a meeting to determine whether
or not a certain product or marketing
campaign is going well this style would
work out perfectly the second style of
communication is known as personal
communication and unlike analytical
communicators personal communicators
tend to value emotional language and
they often try to use this language to
build relationships with others and find
out what they're really thinking or
perhaps more importantly feeling these
communicators tend to be good listeners
in addition to being good at smoothing
over conflict and going back to that
previous example of a member from the
corporate office giving a presentation
on recent sales trends the Personal
Communicator would be paying attention
to their co-workers reactions to what
the speaker is saying just as much if
not more so than to what the speaker is
actually saying themselves so how can
the speaker tailor their speech to
better resonate with this listener
simply add in some emotional language to
your speech again instead of saying hey
sales are positive this quarter and
leaving it at that smile and say something
like hey guys you've really made me
proud sales are positive this quarter
and that's the first time in three years
we've done that and it's all thanks to
your guys' hard work and I honestly
don't really have any critiques that I
can give you you all did a fantastic job
so instead of me lecturing you for the
next 20 minutes I was wondering could we
make this presentation a little more
interactive I was wondering if any you
had ideas for the next quarter that
you'd like to try out or if there's
anything that's been hindering you here
at work that I can help you with this
not only makes the speaker sound more
personal and inviting but it also may
boost the pride that the employees have
in their work and that effect of seeing
your co-workers sitting up a little
straighter maybe even puffing out their
chest as if to say yeah you darn right
we did good that'll definitely catch the
personal communicators attention as well
as make them feel a lot better about the
work themselves because again personal
communicators are generally very
relationship focused they're great at
listening they're great at solving
problems in a diplomatic manner and sort
of being that glue that holds the
groups together the potential downside
of using this style of communication is
it can come off as a little too touchy
feely in some situations particularly
when you're dealing with people who are
analytical communicator
the third style of communication is
intuitive communication intuitive
communicators generally like to focus on
the big picture they avoid getting
bogged down in details and cut right to
the chase in addition to that intuitive
communicators often don't talk in an
orderly or step-by-step manner when
explaining things they may give you a
few details or steps initially but
oftentimes they'll jump right to the
final step or the ultimate goal of the
process the upsides and downsides to
this style of communication are actually
pretty obvious on the plus side these
people are going to get right to the
chase and they're going to get stuff
done they'll never spend hours trying to
figure out every step of a process
before starting it and as a result they
generally procrastinate less however
this tendency can sometimes lead to the
person jumping into a situation that
really does require you getting into the
nitty-gritty details too quickly and
thus they fail to get the desired
outcome as a result also while these
people tend to get a lot done they often
aren't the best teachers due to their
tendency to skip steps in the process
which would only serve to confuse new
workers in my experience though I can't
speak for everyone here this style of
communication seems to be particularly
popular among bosses so it's important
to understand how to best give them the
information that they need in a way that
resonates with them for example if
you're giving a presentation to your
boss who's primarily an intuitive
communicator on the five recommendations
you come up with for say improving
customer experience on your company's
website the last thing you'd want to do
is to say something like this all right
my first recommendation is to revamp our
sales funnel in order to take a
consultative approach to the sales
process instead we should create two
sales funnels both distinct from each
other that will sort the customers based
on their current familiarity with our
products regular customers can go
straight to the shopping cart while first
time customers will be redirected to a
custom FAQ page relating to the products
they're looking at my second
recommendation is to employ customer
service surveys and have constant
communication between our customer
service department and our tech team and
in the interest of time I'm going to
stop right there because at this point
your boss's head is probably already
exploding the speaker is only on the
second recommendation thank God he only
has five right a better way to get this
information to an intuitive communicator
is to cut right to the chase like this
hey boss I have five recommendations to
improve customer experience on our
website number one take a consultative
approach number two use customer surveys
number three interview users number four
implement responsive web design and
number five make it more social please
tell me which one of the ideas you want
to hear more about it's actually quite
amazing how much of a difference this
simple act of changing how you phrase
things makes the boss that used to seem
so impatient is suddenly responsive and
they start developing a sort of trust in
you because you're showing them that you
can deliver the results the boss wants
in the way that they want it and finally
the four style of communication is
functional communication functional
communicators are very different from
intuitive communicators in the sense
that they actually like going through
the full process and thinking through
each of the details in a step-by-step
fashion on the plus side these people
will generally not miss anything major
when formulating or implementing plans
but they do tend to have a harder time
holding people's attention especially if
the people are intuitive communicators
due to the functional communicators
somewhat long-winded style of
communication in the previous example
about presenting five ideas to improve
customer service on your company's
website the best way to present ideas to
a functional communicator is to go
through all the details of each idea
going through the entire process of each
idea will actually increase the
functional communicators comfort with
whichever ideas they feel are good ones
and they'll be much more likely to
follow through with them down the road
so which communication style do you use
most let me know in the comments section
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and have a great day