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Theory of Consumer Behaviour Video Lecture | Business Economics for CA Foundation

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FAQs on Theory of Consumer Behaviour Video Lecture - Business Economics for CA Foundation

1. What is the Theory of Consumer Behaviour?
Ans. The Theory of Consumer Behaviour explains how individuals make decisions about what goods and services to purchase based on their preferences and budget constraints.
2. What factors influence consumer behaviour?
Ans. Consumer behaviour is influenced by various factors such as income, pricing of goods and services, tastes and preferences, advertising, and the availability of substitutes.
3. How does consumer behaviour impact the economy?
Ans. Consumer behaviour plays a significant role in driving the economy as it determines the demand for goods and services, which in turn affects production, employment, and overall economic growth.
4. What is the law of diminishing marginal utility in consumer behaviour?
Ans. The law of diminishing marginal utility states that as a consumer consumes more of a good or service, the additional satisfaction or utility derived from each additional unit decreases.
5. How can businesses use consumer behaviour theory to improve their marketing strategies?
Ans. Businesses can use consumer behaviour theory to understand their target market's preferences and buying habits, allowing them to tailor their marketing strategies to effectively reach and appeal to consumers.
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