E-commerce Analytics Tools Video Lecture | E-Commerce - B Com

When it comes to e-commerce marketing, the
things you need to focus on are your customers,
email marketing, and SEO.
Let me present you top 10 tools, that are
some of the most used, and best, tools to
get for your e-commerce website and marketing
strategy.
Hotjar
Hotjar is an all-in-one analytics tool using
heat maps to track where your visitors click,
scroll and move while on your website.
It will also let you know when they leave
your site, so you can improve the experience
quality you offer your visitors.
Google Analytics
Conversions are the key in online marketing.
Google Analytics tracks your website traffic
so you can measure those conversions.
You can also Measure your online sales and
transaction history by monitoring user data
analysis with e-commerce tracking.
MailChimp
With MailChimp you can Create email campaigns
that best suit your specific business.
For example, send a reminder to visitors who
left your online store without making a purchase.
Or those who didn’t check out but may have
something in their online cart.
You can also find new customers by integrating
with Facebook and Instagram.
Unbxd
With Unbxd, you can optimize your site search
by giving customers a more personalized experience,
like product recommendations.
For example, when your visitors see “recommended
for you”, they are more likely to go and
explore the offered items and make a purchase.
You can also get Unbxd as a plugin for Shopify.
Zendesk
Zendesk is a leading customer service software
providing customer service through chat, phone,
and email.
This platform lets you connect with customers,
collect their data, respond to help tickets,
etc., to win their trust and loyalty.
Optimizely
User interface is just as important as user
experience.
It’s a part of it and they work together.
With Optimizely, you can run A/B testing and
build a better website for your visitors.
Test different layouts and content to see
what converts and performs best.
Optimizely can also remember your visitor’s
behavior and adjust the content on your site
to their past searches and visits.
Crazy Egg
Similar to Hotjar, Crazy Egg lets you see
where users click with heat maps.
Just type in your URL and it will show you
your heat map when you sign up for the 30-day
free trial.
Most importantly, you may wonder why your
visitors are not converting.
Crazy Egg knows why they’re leaving so you
can enhance your pages for better customer
experience.
SEMRush
SEMRush claims itself as the all-in-one marketing
tool.
It is definitely a great tool if you’re
looking into the analytics of all online marketing
including social media, SEO, and PPC.
This tool is powerful for competitor and advertising
research.
Also, SEMRush analyzes your content to help
perform better than your competitors.
Search Spring
A unique experience is the best experience.
The customer feels welcomed when their search
results are tailored to them.
Search Spring helps you develop a better search
experience with advanced site search.
It lets the customer see the products related
to their past searches and visits they did
on your website.
Ecommerce website templates
If you’re not tech savvy you may be worried
about starting a website on your own.
But it’s not an issue anymore.
Get yourself a ready-made ecommerce website
template on templatemonster.com and set up
your own ecommerce website with no effort.
Whichever tool you use,it will be some great
help in your marketing campaign so Building
up your e-commerce website will get way easier.
Give yourself some time to see which one works
best for you and your business.
So what kind of e-commerce marketing tools
are you using?
What do you think of this top 10 list?
Share your thoughts in the comments section
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