Crazy Egg - Tools of E-Commerce Video Lecture | E-Commerce - B Com

in this video it's another tried and
tested review this one's all about
something called crazy egg now crazy egg
it uses mouse tracking technology so and
when we say mouse it's anything that
interacts with the screen so on a
desktop it's a mouse of course on a
smartphone or a tablet which will also
track its touch right it's where people
are actually touching and scrolling and
clicking on things using their fingers
or thumbs so what crazy egg does is
track all of that and give you data
basically gives you data back to let you
know what parts you were page the users
are clicking on where the visitors came
from it can even tell you those sources
which elements of the page that are more
interesting to a visitor and of course
which parts of the page are completely
ignored which hopefully isn't your buy
button okay so let's talk about
usability first crazy egg offers four
different views there's a heat map view
a scroll map view what they call it
confetti and then what they call overlay
because there's so many different views
we're actually giving this a five star
when it comes to usability because
there's lots of different ways to
interact and collect your data primarily
we use heat map and scroll map
occasionally on rare occasions will use
confetti and overlay for us it's not as
helpful we find that data out in other
sources like Google Analytics or visual
website optimizer but heat map and
scroll map we use those a lot they are
huge ease of use again 5 out of 5 stars
it is so simple to use crazy angle I
need to do is login you put in the URL
that you want tracked you're going to
put a little piece of snippet on your
site just a little piece of code and you
can also use a wordpress plugin they
have a wordpress plugin that does it
automatically for you so it's very very
easy to use however the one thing that
we are not super impressed with and
haven't really ever been impressed with
is the support so the support is there
they have support and we've used both
the phone and we've used email and the
issue we've had is they always come back
with the same basic answer which is like
check your code check your
implementation of your code and that's
really all it ever comes down to there
are times where that can feel a little
frustrating because we think we've
checked our code or we wouldn't be
calling support because we
they have that issue so so help us out
so we give it a one out of five stars
because it just isn't very useful like
we know basically what they're going to
say when we go to ask the question
they're going to say check your code
however and this is the caveat most of
the time actually that's not true all of
the time it has been a user setup error
there has not been a technical glitch on
crazy eggs and ever it's always been
something where because we use crazy a
with a lot of different clients maybe we
have the wrong account associated with
it something or maybe they page itself
just isn't loading the crazy a code and
we thought that it was and so in their
defense in their defense we really
shouldn't have to use support because
it's always been our fault with
implementation and they've been right
the problem is it's just in that in that
tone it just comes across as like hey
check a code check your implication like
everything seems fine to us you should
be you should be seeing results and
sometimes we're not and it's just
frustrating to deal with that so again
part of it five stars going to go back
to this ease of use it is so easy to use
this that they get five stars and you
really shouldn't have to use support
when you do they're going to tell you
its implementation and check your code
and that's pretty much the only answers
you're gonna get so that's that however
value for the money again back to five
out of five stars it really is a great
value for the money I think they have
they actually have a free trial
available so i know that list as of this
recording so click on there and get
started with a free trial but they do
have paid programs and i believe they're
as low as see i think less than 10 bucks
a month something like that is what it
comes out to yes you can actually see on
that image right there so it's less than
ten dollars a month to get started and
this data you won't find other places
other services offer things like this
but what we like in particular are these
scroll maps that show you where people
are actually spending time on your page
what parts of the pages are they
interacting with what parts of the pages
are they actually spending their time
reading right what parts of your copy
are engaging them in what parts are not
you can see all that with crazy egg and
with these heat maps and scroll maps
they create so it's just a view of data
that you won't get other places impact
again marketing impact 5 out of 5 stars
crazy eggs a tool that can tell you
where to focus optimization how to
position important elements under page
which areas of the page are getting
those clicks from a marketing standpoint
this will have an in
act on your business again it's super
cheap so this one we gave a lot of five
out of five on except for support of
course but it is one of those things
like in the marketing arsenal in your
tool belts of all these marketing tools
that you use just like if you're using
WordPress you should have crazy egg we
recommend you know obviously you know we
have hostgator if you're starting out as
a hosting company should have visual
website optimizer for split testing you
should have crazy egg for heat maps just
one of those basic things that should be
in your marketers toolkit for more
information of course visit us over at
seriously simple marketing com we're
always interested in hearing your
opinions and maybe there's a new service
that came out that we're not aware of so
if you have questions about this or any
other topic just visit us over at
seriously simple marketing com leave us
comment we'd love to hear from you
thanks again for watching this video and
we'll see you on the next one