Secrets to successful ECommerce Business Video Lecture | E-Commerce - B Com

meet Mike a 34 year old smart all-around
guy having 10 years of experience in
e-commerce as he always wanted he
started his own e-commerce business of
selling lifestyle accessories Mike had
everything chucked out from online store
development to contract with a delivery
company and started his ecommerce store
for back-office and data entry tasks he
hired for interns initially as the order
numbers were less Mike himself could
take care of all the spontaneous
decisions Mike was happy by virtue of
his good planning skills and relentless
support from his team the business
became 10 times bigger within one year
Mike expanded his business had multiple
warehouse locations hired experienced
professionals and he ended up spending
30% of his total expenditure on Human
Resources this led to growth of the
company but not as he expected with a
team he formed Mike was concerned he
invested in a reputable research agency
to find out the root cause behind the
company's slow growth rate a detailed
study showed all the team members were
putting in 100% effort in their assigned
tasks
the problem was mismatch between the
team members true potential and the
tasks assigned to them for example Khloe
who was the best at customer interaction
was assigned online product catalog
updates John was best at generating cool
marketing ideas but he was struggling
with maintaining stock levels in the
store Clara was a master multitasker but
she was mostly occupied in placing
orders from e-commerce to ERP and
similarly other employees were assigned
tasks which did not match their true
skill sets so Mike now made some changes
in resource allocation and employees
were assigned roles they were best at
Khloe was now in customer care John
looked after marketing and sales Clara
became the e-commerce operations manager
and the manual indecisive tasks were
assigned to smart systems yes Mike
introduced some intelligent applications
to make the processes automated like
updating processed orders to e-commerce
stores feeding data into back-office ERP
monitoring real-time stock levels
this gave awesome results increased
productivity of all employees increase
customer satisfaction marks improvement
in the company's growth even no late
office hours for anyone so Mike found
the secrets to a successful e-commerce
business putting in the right people in
the right jobs and the right application
to automate the manual work do you have
an e-commerce business are you facing
problems like Mike switch to Apps
eConnect the world's easiest solution
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