Introduction to E-Commerce Video Lecture | E-Commerce - B Com

hello and welcome to marketing 91 calm
the meaning of e-commerce electronic
commerce or e-commerce refers to
businesses that are carried out online
using applications that work using the
Internet these applications may be email
instant messaging websites and mobile
applications ecommerce ecosystem online
travel ticketing etc ticketing for air
rail bus movies and events online retail
retail products sold through online
route online marketplace platform where
sellers and buyers transact online
online deals deals purchased online
Redemption may or may not happen online
and online portal classified includes
cars jobs properties and matrimonial
portals example of India's biggest
e-commerce players IRCTC in 2014 and 15
18 point 3 crore eet Achatz were booked
21 lakh average daily hits rupees 1141
crore was the total income 32.8 crore
were the number of passengers and 17.1
lack the most bookings in a day which
was recorded on August 24th 2014 types
of e-commerce business to business or
b2b business to consumers or b2c and
consumer to consumer or c2c ubiquity
ubiquity refers to the quality of being
available everywhere consumers can
connect to the internet anytime and
anywhere including their homes offices
video game systems and mobile phone
devices ecommerce is omnipresent and can
be accessed at all times using the
internet global connect ecommerce
effortlessly goes beyond traditional
cultural and national boundaries and
allows companies to access customers
across the globe ecommerce websites are
available in multiple languages and
allow access to users all over the world
Universal standards the technical
standards of the internet and therefore
of conducting ecommerce are shared by
all the nations in the world the whole
online tradition are growing and
expanding their own features in the
world
interactivity ecommerce technologies
facilitate two-way communication between
the merchant and the consumer a consumer
can interact with companies using chat
SMS email and voice over Internet
Protocol or VoIP information density
ecommerce comprises a wide source of
information which is available to all
the stakeholders this includes
information regarding the products and
services on offer reviews customer
feedback as well as customer details
such as address telephone number and
name personalization or customization
ecommons technologies allow merchants to
target their marketing messages to a
people based on their interests and past
purchase history they allow merchants to
change the product or service to match
it with the purchasing behavior and
preferences on the consumer and social
networking
ecommerce players have partnered with
social media networking sites to allow
users to share content and to deploy the
company's emarketing systems users can
share content with only a click
advantages of e-commerce operates 24/7
browsing buying and selling no need for
setting up a physical outlet no
Geographic limitations no operational
costs due to low overheads wide range of
products and services wise choice of
payment options which include cash
credit card debit card and vouchers low
operational costs allowing company to
earn on higher margins helps consumers
compare different products the
disadvantages are lacks tangibility
scope of offering customer service while
purchasing is low
susceptible to cyber attacks low
customer loyalty highly competitive low
barriers to entry customer data is
susceptible to risk of theft and highly
dependent on technology
and needs to be continuously updated
with the latest web and CRM tools stay
tuned for more videos on marketing thank
you