Micro Payments - E-Payment System, E-Commerce Video Lecture | E-Commerce - B Com

micropayments are an exciting new sort
of development in how we pay for the web
the idea of micro payments is not new at
all Asha the idea micro payments goes
back way to the early days of the
Internet where people are thinking about
how do we incentivize people to put
content online the model that we've
tried out for the past few decades has
been a model that's based on advertising
you go to sites and sites place ads
hopefully some small percentage of users
click on those ads and that generates
some revenue for the advertising site
that then pays the website to place the
ad for promoting whatever product
advertising sites promoting so that's
the current model the current model is
one that's based on advertisements a
different model would be every time we
went to a web page let's say you browse
a news article or you go to a blog post
that web page could be configured to ask
your browser for a small payment payment
in exchange for accessing that content
maybe you only have to pay the first
time you go to a page and you see the
content if you come back within a period
of time like a week or a month you don't
pay again and if the payment was small
enough let's say it's like 10 cents or
something like that then your browser
might not even need to prompt you it
just you might configure your browser to
just automatically pay those charges and
then over the period of a month you
might rack up a deliver a few bucks or
maybe 10 or 15 dollars and that money is
going directly to support the creation
of content that you like now in exchange
for that of course users need something
and what we would hope to get out of
this is an ad for you web and we're
already seeing starting to see people
sort of supporting this model so there's
a new web browser out there and I have
not tried this yet it's called brave and
so what's interesting about brave is
that brave by default blocks ads and
certain types of web tracking that are
used to enable ads so unlike other
browsers so for example Chrome and
Firefox despite the fact that they
support plugins that will remove ads
from the page they can kind of say well
you know we're still supporting
advertisers because a lot of users don't
stall those plugins brave on the other
hand just the browser itself apparently
strips out all of those ads and stops
that web tracking and so the idea is to
give you an ad free Internet however in
exchange for that the browser is built
to enable this micro payment model so
it's possible that when you so when you
go to a particular page and and again
this is something that's new right so
there is they've apparently rolled out a
Bitcoin base micropayment a model this
is going to require pretty significant
changes in the architecture of the
internet so you know when I go to a web
site how do I know how to pay the web
site how do we negotiate
you know how much the content costs how
do I make sure that users don't rack up
bills that they're not used to but you
know this model isn't entirely that
weird I mean this is how we pay for a
lot of things when you buy cell phone
coverage for example you pay for a
certain amount of data through the month
for a particular amount and that it's
metered if you go over that and you can
imagine browsers that have a similar
strategy you pay for a certain amount of
micro payments per month and then as you
use the Internet you're sort of racking
up these charges the money goes directly
to the content creators supporting their
work and you get access to things with
how they having to see a bunch of
intrusive ads so I'm pretty excited
about this model I hope that this is the
direction that will go in in the future
one thing that they're also pointing out
here that's actually pretty terrible
about as is that frequently ad networks
and poorly designed ads can really slow
down the page load time and can make the
internet much more difficult to browse
so an internet without ads would not
only be safer not having to worry about
people sort of tracking me and and just
you know trying to develop a profiles
and me so that they can sell ads but
also faster because the sites would load
more quickly so this is a model for the
future micro payment based money goes
directly to creators and we can get ads
out of the picture
you