002 The Main Difference Between PPC and CPM Ad Networks Video Lecture -

welcome back guys in the course before
understanding the Google Adsense
policies we will look at PPC versus CPM
ad networks because Google Adsense is a
PPC ad network which means it pays you
for clicks for will it clicks by the
visitors and by the traffic you receive
on your website and also there are CPM
Network networks so which is better and
how they both work and also essence also
pays you on CPM basis I mean also on
impressions it it also gives you money
but the mostly mainly it works on pay
per click basis so let me give you a
little bit introduction about the
difference between PPC and CPM networks
the basic difference is that I mean PPC
means per pay per click
which pays you on clicks and CPM simply
means cost per mile which pays you on
impressions so this mean this is very
simple
I mean explanation of the difference
between PPC and CPM networks and the CPM
means cost per mile and the PPC means
pay per click there are many networks
like the PPC ones for example infalling
says the closest alternated to google
adsense in for links comm is also of PPC
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network if we talk about the CBM
networks then there is media dotnet
which is our CPM network that's it now
the next thing is to make you understand
that how they pay you basically PPC
means per click per click when someone
visits your website and they click any
air they like on your website so you
know Google will pay you 1 cent between
one cent
between one cent to up to maybe $20 for
one single click it starts from 0 I mean
zero zero one cent or sometimes just
zero it may happen yeah of course it may
happen that you sometimes you will get
zero revenue for a click I mean no money
but mostly and normally it will be one
cent or zero zero one cent or only one
cent but the maximum I have got the
maximum per click I mean revenue was $20
you know there was a time when someone
click clicked on my unaired on my site
so I got $20 so this is something like
that
and these aren't you know for one click
for one click revenue between one cent
to $20 so if you go out for example
under clicks and relics from Adsense you
will get something like from $1 so I
mean $1 to $1,000 that's it this is
about 8 cents because the more people
will click on the edge the more you will
make money and this is only about clicks
because when someone clicks the person
will go to that website and the
advertisers who is spending money using
google adword program they will be
receiving visitors to through your web
sites and you are getting money for that
and for the CBM that actually this one
CPM cost per mile this actually pays you
money on impression basis I mean if you
have thousand impressions so it will
give you $5 revenue will be will be $5
between between I mean if we just
estimate it between between one to fifty
dollars yes four thousand impressions I
mean four thousand impressions with
their in your click the air or not do
you understand with the anymore click
the 8 or North that does not have
anything with that you know just simply
you have to give the impressions I mean
the impression what does it mean the
impressions for example I will visit my
website and the person who is visiting
your website this is Ed goat and
raishin this one which is is in front of
you this aid has been viewed one time
now this we came to this page so this
got one impression so if i click or not
that does not mean that does not matter
basically but this it has got you know
received an impression if i click
another page in the other page so this
ad we got second impression two
impressions so the more a person if a
person visit hundred pages of asked of
the same website that's mean the the
eight has got hundred impressions and
that is how the impressions are
calculated I mean 10% can give 500
impressions or 100% people can give 2000
impression and things like that so this
this is not fixed price you know for a
click you can get $1 or $10 or $20 just
one cent so this is random from
different countries and for different
keywords and from different countries
like for if someone clicks the edge from
USA you will get more and more money if
someone clicks from Iran or India or
Pakistan you will get less money but for
the impressions most of the times the
rate is fixed so you will get either 1 2
3 4 5 or something like that if I show
you you know this is Google Adsense
which is a PPC Network pay-per-click it
pays me on on will it will it click
basis but I also have the who adds here
you can see these are the Yahoo heads
which is a CPM Network so I get money
from them you know I will show you my
account here media dotnet I get money
from them on I mean on impression basis
thousand impression basis this is also
very good you can use this as well but I
use both because they are working good
for me and I like to use both of them I
will show you now how they pay me for
impressions I'm just getting you right
to my media dotnet account so I will
show you the data here I already have
shown you in the introduction video
about more air sensor learning this is
saying last a process $6 were made and
last month $140 in this month $21
because just five days or six days so I
will just click the reports here and I
will show you this is saying you know
just impressions so last day they
received 200 mm 194 impressions and that
gave me six dollars about six dollars
before that 2464 and that give me four
dollars so most of the time you will get
impressions rates fixed but sometimes
you will get random something like this
network Yahoo and Bing Gates will give
you a random rate so this was the thing
that I wanted to tell you and show you
in the Yahoo AIDS I this this is our
this it do not have any business with
the clicks they only give you money or
impressions so I hope you have
understand this difference between CPM
and PPC ads now we will talk about
Google Adsense policies in the next
video