Software Development Exam > Software Development Videos > Google Adsense Training > 001 What’s Google AdSense and How It Works (Part 2)
001 What’s Google AdSense and How It Works (Part 2) Video Lecture - Google
Text Transcript from Video
hey welcome back we words to the course
in this lecture we will talk about
what's Google Adsense and how it works
so Google Adsense as a PPC pay-per-click
ad network let's mean it pays you for
clicks for will it clicks that you
receive on your website it works best
for original content creators and
updated web sites and blogs those
websites which are regularly updated
$0.08 works best for them
it pays publishers on per click basis it
displays age geographically and keyword
based it since aids come from Google
AdWords advertisers you can earn more
money with it if you have more visitors
so basically these six simple points are
about Google Adsense Network what is it
and how it works
Google Adsense was started by Google in
2004 and today it has completed ten
years of successful network among all
PPC networks because sometimes we call
it the king of PPC networks so basically
it works best for those websites or
blogs which are regularly updated with
more content and it says actually
displays the airs geographically and on
keyword based I mean if you open a
website in USA you will see different
aids on the same side and if you visit
or browse that website at the same
website in a country like India you will
see different ads accordingly to
geographical location and also keyword
based by keyword based my I mean that
advertisers who actually put those aids
who actually gives give those airs to
Google so they target keywords that if
someone searches on Google so display
this ad or that ad or
you know so they target both
geographically in keyword-based
so if a person searching from the way
about something so he will see different
aids and ever efforts after a person is
searching from India they will see
different aids so these are the simple
points about Google Adsense how it works
this is a PPC I mean pay-per-click
Network which is mainly based on
geographical and keywords so keywords
are more important and Google Adsense
and also something about the URLs where
the aids come from these $0.08 aids are
basically taken from advertisers which
use the another Google Network which is
called
google adword so people like me and you
or anyone can use google adword for
their campaigns so you can give any
aired any picture or been read or texted
or link it to Google and you want to
actually I mean you actually want to get
visitors to your website so we will
we'll start displaying that you are 8 on
different websites and also on their own
website in the search result pages so
you will start receiving visitors from
different websites and from Google and
you will be spending money and the same
money goes to the Adsense publishers so
that is the same I mean the simple
introduction of Google that what is it
and how it works
now what I mean by PPC network and
keyword based network and also how it
works geographically for example I'm in
Pakistan right now and if I search
something like for example web hosting
best web hosting this is a keyword based
web hosting well such a I will see here
you know in the search results I can
find different pages different websites
but the top two results the top two
websites these are ads basic
you can see here there is written ad
mean ad and this is also it these aids
are basically displayed being displayed
from Adsense by Google but the companies
I mean top 10 web hosting calm and the
gourd editor come these companies have
given these airs to Google using their
Edward account so you can see these
errors are here and I have searched for
best web hosting keyword in Google
that's mean this advertisers have
actually targeted this keyword if
someone writes this keyword in Google
then show them or airs and after that
you will see some pages for example many
pages here so I will actually visit a
page this one ok because I am visiting
the page from Pakistan so if I visit
this the same page using Google calm the
USSF change a search engine so the
result will be different
anyways I will actually visit a page a
website this is the google website and
now i have gone to another website which
is by someone this one so the website is
loading now I will tell you how the
keyword based and the geographically
heads are displayed on a website
okay this is the website so when I am
visiting the website I can see the
content here you know the person has
written an article something you know
different people are commenting here
there's you know the person has listed
some companies to be the top web hosting
companies in Pakistan and I can see the
aired here you know this is the same
Google ad and if I click or any visitor
click this add this website owner will
get I mean some dollars maybe some sense
or some dollars but money so the more
people will be clicking the edge the
more will be money for this webmaster
now if I scroll down here is another
edge you know this is the 8 from
Hostgator that's mean when we search for
this keyword best web hosting company
best web hosting so they do ties that
had targeted at the same page the google
page showed these results I mean these
aids these aids are basically from
Google if someone clicks all the money
will go to google.com itself I mean to
Google air cells because they are
displaying these aids on their own
website but when I came to another
website from the search result so here I
can see the same company hostgator.com I
mean another company another web hosting
company so if this is also related a to
based on this keyword I mean the article
is about web hosting so the relevant aid
is here being displayed by Google and
below that there is another 8 best web
hosting provide this is also Google aid
so what I was saying about keyword based
aids that if the content whatever is the
content about the relevant aids will be
displayed by Google and that is the
formula of Google air cents so people
will actually think that oh this is a
very good link and related to this
article so they can click it and mostly
people click
so if someone clicks this air from USA
they will get more money I mean the
webmaster will get more money if someone
clicks this air from India the webmaster
will get less money because air since
the traffic or visitors people receive
on their websites has different have
different values because a u.s. a
visitor or Europe visitor or or Kennedy
in visitor or British visitor has much
more value than the developing countries
like Pakistan India Bangladesh and you
know Dubai e.t.c so that is the formula
and the process how Adsense work so
someone clicks this the person will get
money and this money if someone clicks
this ad I mean a visitor like if I click
this ad so this website owner I mean
this is the this person is the owner of
this website so Google actually shares a
68% percentage with this person I mean
Google will get from this aid when
someone clicks on this website the ad on
this website Google Adsense website
website owner will get 68 percent of the
revenue and Google will get 32 percent
revenue
so that's basically the policy of Google
that if someone clicks you know on edge
from the Adsense publisher website like
this one so this publisher will get 68%
money maybe this clicks gives total $1
or $2 or $5 whatever but that will be
divided into two pieces
62 and 632 so 32 will be owned by Google
and if someone clicks from this Google
website so all the hundred-percent money
will go to Google because this is Google
Google's website and this is the
publishers website like my website or
your website I can show you my website
online.com this is my website so if
someone visits my website I have their
have Google ads like this one and here
like this one this is also a hosting aid
because I recently searched for web
hosting so I will get 68% and Google
will get 32% so that was all about
actually making you understand about how
what is Google Adsense and how it works
and how the keyword based in
geographically based airs work so in
next video we will talk about a chance
program policies
in this lecture we will talk about
what's Google Adsense and how it works
so Google Adsense as a PPC pay-per-click
ad network let's mean it pays you for
clicks for will it clicks that you
receive on your website it works best
for original content creators and
updated web sites and blogs those
websites which are regularly updated
$0.08 works best for them
it pays publishers on per click basis it
displays age geographically and keyword
based it since aids come from Google
AdWords advertisers you can earn more
money with it if you have more visitors
so basically these six simple points are
about Google Adsense Network what is it
and how it works
Google Adsense was started by Google in
2004 and today it has completed ten
years of successful network among all
PPC networks because sometimes we call
it the king of PPC networks so basically
it works best for those websites or
blogs which are regularly updated with
more content and it says actually
displays the airs geographically and on
keyword based I mean if you open a
website in USA you will see different
aids on the same side and if you visit
or browse that website at the same
website in a country like India you will
see different ads accordingly to
geographical location and also keyword
based by keyword based my I mean that
advertisers who actually put those aids
who actually gives give those airs to
Google so they target keywords that if
someone searches on Google so display
this ad or that ad or
you know so they target both
geographically in keyword-based
so if a person searching from the way
about something so he will see different
aids and ever efforts after a person is
searching from India they will see
different aids so these are the simple
points about Google Adsense how it works
this is a PPC I mean pay-per-click
Network which is mainly based on
geographical and keywords so keywords
are more important and Google Adsense
and also something about the URLs where
the aids come from these $0.08 aids are
basically taken from advertisers which
use the another Google Network which is
called
google adword so people like me and you
or anyone can use google adword for
their campaigns so you can give any
aired any picture or been read or texted
or link it to Google and you want to
actually I mean you actually want to get
visitors to your website so we will
we'll start displaying that you are 8 on
different websites and also on their own
website in the search result pages so
you will start receiving visitors from
different websites and from Google and
you will be spending money and the same
money goes to the Adsense publishers so
that is the same I mean the simple
introduction of Google that what is it
and how it works
now what I mean by PPC network and
keyword based network and also how it
works geographically for example I'm in
Pakistan right now and if I search
something like for example web hosting
best web hosting this is a keyword based
web hosting well such a I will see here
you know in the search results I can
find different pages different websites
but the top two results the top two
websites these are ads basic
you can see here there is written ad
mean ad and this is also it these aids
are basically displayed being displayed
from Adsense by Google but the companies
I mean top 10 web hosting calm and the
gourd editor come these companies have
given these airs to Google using their
Edward account so you can see these
errors are here and I have searched for
best web hosting keyword in Google
that's mean this advertisers have
actually targeted this keyword if
someone writes this keyword in Google
then show them or airs and after that
you will see some pages for example many
pages here so I will actually visit a
page this one ok because I am visiting
the page from Pakistan so if I visit
this the same page using Google calm the
USSF change a search engine so the
result will be different
anyways I will actually visit a page a
website this is the google website and
now i have gone to another website which
is by someone this one so the website is
loading now I will tell you how the
keyword based and the geographically
heads are displayed on a website
okay this is the website so when I am
visiting the website I can see the
content here you know the person has
written an article something you know
different people are commenting here
there's you know the person has listed
some companies to be the top web hosting
companies in Pakistan and I can see the
aired here you know this is the same
Google ad and if I click or any visitor
click this add this website owner will
get I mean some dollars maybe some sense
or some dollars but money so the more
people will be clicking the edge the
more will be money for this webmaster
now if I scroll down here is another
edge you know this is the 8 from
Hostgator that's mean when we search for
this keyword best web hosting company
best web hosting so they do ties that
had targeted at the same page the google
page showed these results I mean these
aids these aids are basically from
Google if someone clicks all the money
will go to google.com itself I mean to
Google air cells because they are
displaying these aids on their own
website but when I came to another
website from the search result so here I
can see the same company hostgator.com I
mean another company another web hosting
company so if this is also related a to
based on this keyword I mean the article
is about web hosting so the relevant aid
is here being displayed by Google and
below that there is another 8 best web
hosting provide this is also Google aid
so what I was saying about keyword based
aids that if the content whatever is the
content about the relevant aids will be
displayed by Google and that is the
formula of Google air cents so people
will actually think that oh this is a
very good link and related to this
article so they can click it and mostly
people click
so if someone clicks this air from USA
they will get more money I mean the
webmaster will get more money if someone
clicks this air from India the webmaster
will get less money because air since
the traffic or visitors people receive
on their websites has different have
different values because a u.s. a
visitor or Europe visitor or or Kennedy
in visitor or British visitor has much
more value than the developing countries
like Pakistan India Bangladesh and you
know Dubai e.t.c so that is the formula
and the process how Adsense work so
someone clicks this the person will get
money and this money if someone clicks
this ad I mean a visitor like if I click
this ad so this website owner I mean
this is the this person is the owner of
this website so Google actually shares a
68% percentage with this person I mean
Google will get from this aid when
someone clicks on this website the ad on
this website Google Adsense website
website owner will get 68 percent of the
revenue and Google will get 32 percent
revenue
so that's basically the policy of Google
that if someone clicks you know on edge
from the Adsense publisher website like
this one so this publisher will get 68%
money maybe this clicks gives total $1
or $2 or $5 whatever but that will be
divided into two pieces
62 and 632 so 32 will be owned by Google
and if someone clicks from this Google
website so all the hundred-percent money
will go to Google because this is Google
Google's website and this is the
publishers website like my website or
your website I can show you my website
online.com this is my website so if
someone visits my website I have their
have Google ads like this one and here
like this one this is also a hosting aid
because I recently searched for web
hosting so I will get 68% and Google
will get 32% so that was all about
actually making you understand about how
what is Google Adsense and how it works
and how the keyword based in
geographically based airs work so in
next video we will talk about a chance
program policies
About this Video
4.72/5 Rating
Apr 25, 2026 Last updated
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