How to use Instagram to Drive Traffic to Your Online Course Video Lecture | Online Course Creation: Build your Course from Scratch - Professional Skills

Today we're going to talk about
how do you use Instagram to actually
drive traffic to your online course. You
might wonder what this actually looks
like in practice. I have to really good
examples for you. A Thinkific course
creators who have Instagram accounts
already, who are building that following
and you'll see right now I'll show you
how they're using those Instagram accounts
to drive some traffic back to their
courses to actually create sales for
their online course so let's jump in
right now and i'll show you. If we look
here at Mimi. Mimi is a wonderful course
Creator who is all about sewing and
teaching how to sew online and she has a
crazy following so I jumped into her
Instagram account here. It's really
interesting to be able to actually look
at it. So you'll see the thing is not
flooded with self-promotion not every
Instagram post is buy my course, buy course. You really want to balance it out and
make sure you're creating content that's
engaging so you'll see here with her
she's going through and there's pictures
of her and her family but also things
that they've sown. So she's really right
now into a thing about sewing your
own genes and so you'll be able to see
that she has Instagram posts on being
able to actually sew your own genes but
also being able to have some images of
what those jeans look like on somebody
but I wanted to show you is how it
amongst these images, she has pictures
that specifically drive to her course. So
this is one right now that says her sew
it which is so Academy is her online
course and she says you know wish you
could sew and she gives some of those
high-level value propositions as to why
someone would take an online course. So
these are the same value propositions
you've been using on your sales page or
in other marketing channel but she's
actually using it in an image amongst
all of her other images on Instagram and
then you can actually see she's putting
a link at the bottom, the image itself
wouldn't be linkable in Instagram but
she's writing sewacademy.com. So someone
be able to see and follows would be able
to say well those are really cool jeans
I want to make jeans like that and then
be able to see up some following post
later in the week that actually shows
"Hey you want to make those jeans
yourself? Here go to sewacademy.com and
actually able to show you and they could
be able to drive to her landing page, be
sold on her course and start taking that
course content so it's a really good
opportunity for you to introduce what
you're selling in a really effective way
and when you have a strong audience and
I think there was one a little bit lower
on here also you can see you know tons
of different images she has a different
clothing she's teaching so she's really
curating the images on her Instagram
account to speak to that audience to
show really cool images, she's not
showing right now you know how do I do a
back stitch, she's showing the end products
which is going really cool dresses,
really cool jeans and then every once in
awhile should put a poster that says "You
know what
sew it is now open for enrollment and
she'll probably have commentary on that
so if we jumped into what that post
actually look like she said you could
actually enroll for a this Academy and
she gave the link as to what the Academy
would would be and then what you
actually learn to look only 1197 a month,
the link is in the bio so when she
posted this Instagram picture she put a
link in her bio that actually was clickable
and after a while she would have
changed that file to another link so
it's a really good example for you to
see on how you can show your users right
in Instagram the value that you're
offering for your course and drive them
over to your sales page and show you
another example here of Katie Evans.
Katie Evans has an entire course on
creating a wonderful photographs that
I've seen the course and it really does
give you the tips and tricks that you
need to be able to take immaculate
photos and she has such visual content
that the ability to create an Instagram
account is pretty perfect for her and I
would suggest you know an Instagram
account for her probably above any other
social channel that would be out there
because she has the ability to be able
to curate and generate such cool imagery
that's actually really engaging in the
format of Instagram so if we look at her
page specifically right now, you'll be
able to see she does a lot of
photographs about her family, her course
does dip into creating photographs and
be able to become a photographer for
yourself and for your family so it makes
a lot of sense for her own
Instagram feed you'll see a lot of
pictures of her own family and they are
precious like you look at some of the
photographs that she has here for sun or
her kids in disneyland and you could see
how she would start being able to sell
the idea of being able to take and
capture these moments to other families
and maybe other mothers who want to be
able to capture these moments when they
were on a trip with their kids so every
once in a while she'll pop into and I
have to scroll down for she doesn't do
it quite as often as Mimi does but if I
scroll down a lot here, she'd be able to
see here in the middle is an
Instagram post that's driving people to
a webinar and that webinar is driving
and at the end we'll drive people back
to her online course so she has a really
cool following on her Instagram showing
all the things, the end results like
we've been talking about what you can
possibly do and then every once in
awhile show Papa in-sample interested in
learning how to do exactly what I'm
showing you jump into a webinar in that
case she's actually has live engagement
in a webinar and then later would be
able to sell them on a course but show
the webinar, she shows the time and again
she put in just and a link or
essentially she wrote out what the
actual URL would be to the webinar so
you could join on and I suggest that
would imagine that you get she says here
at the bottom click on your link in my
profile to reserve your seat so she had
changed her profile link to create an
actual clickable link that you could
save your seat for her webinar so tons
of great examples on how you can
actually use Instagram to drive sales
for your online course. So that gives you
two really good examples of Thinkific
course creators who are using Instagram
to drive traffic to their courses you
know Mimi has almost 250,000 followers
on Instagram, Katie has little bit less
than about just under 2,000 so you can
see if you're just starting out or if
you have a massive following Instagram
is a great place to create visual
content that can then drive traffic to
your online course. Good luck and let us
know how it goes.