How To Find Joint Venture Partners To Promote Your Online Course Video

Hey My name is Tyler and today I'm going to
talk to you about using joint ventures to
promote your online course. So one of the questions
that we get from our community of online course
creators on a regular basis is how I promote
my course. They created it, they know it's
great. They're very proud of it and they're
ready to get the word out but they don't have
an audience and they dont have an email list
of people to promote their course to. So if
you're in that situation, if you don't have
a list or maybe you do have an email list
but you've already promoted your course to
them so your kind of tapped out promoting
your course to your own audience then the
next step for you is to find a joint-venture
partner. So what is a joint venture partner? Well
a joint venture partner is simply somebody
that has access to your audience and you partner
up with them to promote your course to their
audience. So they usually have an email list
of people that are interested in your course
topics so what you want to do is find those
people who are already serving your target
audience and you want to work out an arrangement
with them or you get to promote your course
to them and if anyone from their audience
buys your course, you guys split the sales.
So that's basically how a joint venture works.There
are few benefits to using joint ventures to
promote your online course.
Now one of them is that you don't even need
your oown audience, you don't need your own
list.Now if you do have your own email list,that's
fantastic but even if you have no audience
or no list at all, no problem all you need
to do is find someone who does.The next benefit
is the free exposure, so it doesn't actually
cost you anything upfront to work with the
joint venture partner because you're gonna
pay them a percentage of sales so it's not
like running ads where you're paying around
the ads and you're gonna pay whether you get
a sale or not.Its kind of unknown, you dont
know if you're going to make that money back
all the time but with a joint-venture partner,
there's no financial risk on your part.Another
benefit is that you get to build your list.So
when a joint-venture partner promotes you
to their audience those people now know who
you are and if they're, if they watch your
webinar, if they buy your course, now you
got them in your database. So working with
joint venture partners is a great way to actually
build your email list even if you're starting
from scratch. Another benefit is you get to
leverage the trust.Now anyone who is going
to promote you to their audience ,they've
worked hard to build their audience, they've
been providing value to their audience for
long time so they've earned the trust of their
audience and when they recommend you and when
they introduce you, you get to leverrage that
trust that's already been established.
So your basically going to be seen as that
friend or that associate that that person
is comfortable introducing to their audience
so there's already a level of trust when they
come in and when they checked your course, when
they watch you on a webinar, they're already
going to have that trust because you've been
recommended by the person that introduced
them to you.
So those are some of the benefits of working
with joint venture partners.Now what I'm going
to do is walk you through how to find some
joint venture partner.The first place you
want to look is your existing network.Ask
the people that you already know,people that
your industry,people that you've worked with.
If any of them have access to your target
audience,you've already got a relationship
with them so it makes sense to ask them if
they'd be willing to help you promote you
to their audience. Another way is just ask
your existing customers.
Anyone who's taken a previous course from
you , anyone who bought something from you,
they may have access to your target audience
as well so it never hurts to ask your existing
customers if any of them would like to help
promote your product and of course you're
going to compensate them for doing so. Another
thing you want to do is look for influencers
in your industry and what I mean by influencer
are people who are creating content, they
built their audiences online , they have a
large presence, so these are bloggers in your
industry, podcast host in your industry, authors
in your industry and the way you find them
its pretty simple, if you want to find a blogger
you just type in your topic into google, add
the word blog , see what comes out. If you
want to find the podcast host type your topic
into itunes, see what podcast come up and if
you want to find a book, go on have a look
at the best sellers list on amazon for the
categories that are relevant to your course
topic. Another place to find potential joint
venture partners are the owners of facebook
groups and linkedin groups. So a lot of these
people spend time building up a community
of people who are interested in the same topic
who are highly engaged and who would you trust
that person's recommendations but they dont
always have their own products, or their own
courses, or their own events and things like
that to promote to their group so a lot of
times you can actually reach out to these
group owners and say 'hey I have a course that
your gorup members might be interested in'
and you can start your talk to them about
setting up a joint-venture together. The last
place I'm going to recommend you, find a joint-venture
partner or conferences so if you go to conferences, seminars
even meetup groups in your industry, the speakers
at those events and the organizers of those
events are all people who have access to your
target audience. So you can get in touch with
them and see if you can arrange to go and
speak at one of their events or do a webinar
with them and have them promote you to their
audience. So those are some of the benefits, some of the reasons why you want to work
with a joint-venture partner and some ways
that you can find potential joint venture
partners to reach out to and in the next episode, I'm going to talk to you about how to approach
this joint venture partners and how to actually
work with them and get them to promote your
course to their audience. We also have a very
detailed article on our blog that you're welcome
to check out, its called " How to find joint
venture partners to promote your product". Well
into that below the video and you can also
get to that article by clicking on the tab
right here.Well thanks for watching and I'll
see you in the next episode