How To Increase Engagement In Your Facebook Group Video Lecture - Online

Hi everyone andrew from think if here
today we're going to be chatting about
what you need to do to make an engaging
facebook community
we talked yesterday about why it is
important to be able to create a
facebook group and build a community
around your online course but how do you
do it you know I don't want to lie to
you guys and say it takes two clicks
no problem you're gonna be doing it
fine and in seconds. It takes work and
this is absolutely a marketing channel
that takes a little bit of time to kind
of grow and mature until it pays
dividends but once you get to that point
absolutely you're gonna be sitting back
and laughing we saw that Thinkific. I was in
charge of Thinkific when it was a very
small group and it was a really
laborious on me to be able to actually
keep it up and make sure i was creating
engaging content for it
now we've got to a point and the
facebook group is so large
there are so many conversations on it
and I'm able to kind of step back a
little bit being there and do some
activities will talk about today but
otherwise you're totally able to create
indicate the facebook group and we'll
talk about how right now.
So first off, create a niche topic
people needs to know why they're in the
group similarly when you go to a party
or you go to a meeting going to kind of
like why we're all here we're all
hanging out
what should I be talking about so the
more Niche your topic is in your
facebook group and the more definitive
kind of you create this group to be for
the more people are gonna know what I
can ask and how I can communicate in
that facebook group
so our facebook group is focused on
online course creators what they can do
tips and tricks to help them create
course content and everything that they
would have trouble with a journey of
creating a course. That's pretty specific
you know there's entrepreneurs that
might jump into one of our groups and
they have tons of things that they could
be talking about
maybe its profit sharing maybe it's
different marketing channels and they
can do that in other groups but our
group is really focus down at
specifically on online course creators
and all the challenges that they face so
i push it to you to look at your
industry and say you know what should I
be doing
where does my online course fit in what
topic am i teaching about and what kind
of community can I build around it and
topic
can I build around it to make sure it
has like minded users in it. So first of
all create a really niche topic.
Second of all it's really good for you
to start asking questions to prompt
discussion.
People are shy in the beginning of a
party as a party creator you'd have to
turn the music on get some snacks out. Do
things that you can actually do to come
people up and and and make it warm
environment for them to chat
so the same thing goes in a facebook
group. When I started our facebook group
I to put questions down and you know
what don't worry if you don't feel like
you're getting a lot of answers
it's a little bit of a slow process so
when I first started our facebook group
and I've put questions out of no guys
what's your trouble this week what are
you facing maybe I get two or three
answers and don't be discouraged by that.
Say oh you know what it's fine i got two
three answers this week.
Engage with the answers that you do get
but then as you move on
I kind of look for more so start
prompting questions. And a really great
way for you to be able to do that is to
create theme days and this is a really
good tip for you to save yourself time
so i created work at Wednesday's in our
group and you could create work at
Wednesday's you could create timely
tuesdays or whatever you want to do you
don't even need alliterations but create
some kind of theme day where there's an
expectation of what's happening every
week.
It really helps your customer base
expect what's coming and build that
expectation so they start participating
in future weeks but also it doesn't make
you every single day go
oh god what am I going to talk about
today i need to be exciting i need to be
engaging.
So build yourself out some theme days
and though you know what today
Wednesdays we always talk about blank
we do a Q&A on Thursday and that really
really helps you build expectations in
your group and prompt discussions as you
move forward.
Just be human
I kind of always say creating a facebook
group again it's just like throwing a
party when you throw a party
you wanna create engagement
you wanna be natural and how you
communicate in your facebook group is
how all of the other users in that group
are gonna recognize what you do and
then also match to follow you. So if
you're really helpful if you are
engaging if you're constantly there and
answering questions
your group is gonna see that and
start matching that. If you're kind of
short sighted in your answers or your
quick to dismiss people
that's the tonality that from happening
in your group and you'll see it you know
last into the future so really build
what you want to build and be that
person and be human.
Thank people for joining your group when
people do make comments make sure you're
in there make sure you're engaging them
right away because it will pay dividends
long into the future.
It's also really helpful if you can make
exclusive content for your facebook
group.
It's gonna entice people to actually
come to your group and that's where you
want them because facebook is structured
to be able to promote conversation, the
best of pretty much any other platform
so if you're able to drive people to
your group and giving exclusive content
they'll stay there and then you'll be
able to harness that conversations in
the future.
I've done this countless times where
all email are entire mail list and say
you know what guys if you're interested
in this cheat sheet or you're interested
in this PDF downloadable tear sheet then
you're able to kind of get it in the
facebook group and I always had a flood
of people join our facebook group and
then be really excited about the content
i built and then have a place actually
discuss the content that I built.
So try it out create exclusive content
for your facebook group that is a really
great strategy for you as well.
So that's it today we talked about why
and how you can make an engagement
facebook group you wanna have a niche
topic you wanna actually be in there
and start conversations yourself
ask questions even if you're not getting
a lot of answers right away just ask
questions
create some theme days so it's easier
for you and if possible
just create exclusive content that lives
in facebook and you'll be able to see
your facebook grow and soar.
So a lot of times a facebook group
doesn't happen by accident
it's actually up to the administrator
and what they do in terms of creating
that facebook group who they let in who
they reject and how they actually
administrate it.
so Thursday we're gonna be chatting
about seven different tips that you as a
facebook administrator can do to make
sure that your facebook group is
successful. I'll see you on Thursday
yeah
yeah