Optimizing Your Online Course For SEO Video Lecture - Online Course Creation

let's talk about SEO for online courses
SEO stands for search engine
optimization and that means optimizing
your site in this case your online
course site for search engines now what
happens when someone searches for
something online is they go to
google.com or another search engine and
they type in certain keywords and Google
then spits out some results that Google
thinks is best suited for those keywords
that the person searched for so for
example let's say you know I searched
for Fitness I could be searching for
generic Fitness information or if I
search for Fitness courses that I'm
searching particularly for a fitness
course to take what you want to do as a
cost greater is to identify exactly what
people are searching for when they're
looking for a course like yours so if
they're looking to get online training
for fitness then you don't want to just
optimize your site for the keyboard
Fitness you want to optimize it for
online training for fitness so what I'm
trying to say is you don't want to take
the the core keyword which is too broad
you want to niche down and find
specifically what people are searching
for so that your website pops up
how does Google determine why your
website should pop up before someone
else's what Google does is they're going
to look at the keywords they're going to
look at your website and they're gonna
say okay this website talks specifically
about these keywords that this person is
searching for therefore this website is
probably most appropriate to be serving
up to this search of the best thing you
can do right now is to and you could
probably do this in the next one are
this is really easy is find your core
keywords that are perfect for your
website so go to Google AdWords that
AdWords at google.com click on the tools
in the header click on the keyword
planner tool and the keyword planner
tool allows you to plan your keywords so
you can put in what kind of website you
have what kind of courses you sell and
then Google will throw some suggestions
about what keywords to optimize the site
for
try not to optimize for the keywords
that have a ton of traffic because they
also have a ton of competition what you
want to do is to get the fat tail of the
keyword spectrum so the longtail
keywords where there's lower traffic but
also lower competition and then you can
go ahead go ahead and dominate that
niche back to the fitness thing you
don't want to just optimize for fitness
or even fitness courses maybe you want
to optimize for Fitness courses for
professionals now once you have that
phrase you want to put it into your
website in in the copy so in think
effect there are spaces for you to put
that keyword phrase in your title in
your URL in your course description in
your SEO title in your SEO description
in the details section you can add those
keywords to your course description now
in your course description try not to
stuff it with keywords so that means
don't you know it don't use the same
keyword every second sentence because
then it looks like you're you're you're
like writing like a robot try to try to
get it get it in there often enough but
not too often so maybe start your
paragraph with the keyword and then wait
for a bit and then maybe again data down
try a variation of that keyword so you
have your keyword in your title your URL
again and think effect you cannot
customize your URL to include those
keywords you have in your course
description you can also add student
reviews when students start writing
reviews for your courses Google actually
picks up on that and gives you some SEO
juice for those reviews another thing
you need you should probably be doing is
blogging about your courses so what you
can do is you have the co keywords in
your course description page and then
you can take variations of that and
create blog posts around those
variations so you know Fitness courses
for professionals and then you know how
do you do Fitness if you have a 95 job
or fitness courses for you know people
who can't sleep very well you know
that's what I think just keep playing
around with keywords creating different
blog posts and then tying it all back
linking back
main course page that's the basics of
SEO for your online course site it's
actually pretty simple and you could
probably do it in an hour right now and
if you need more help always check out
the dinky big blog or our experts
marketplace