Using YouTube To Market And Sell Your Online Courses Video Lecture - Online

today we're gonna look at using YouTube
to market and sell your online courses
YouTube can be an amazing channel for
marketing your online courses and
getting more people engaged in them
taking them or even purchasing them I've
personally been using YouTube for close
to a decade to market my online courses
and it's been an absolutely amazing
channel for me in terms of acquiring new
students sending them over and getting
them getting them really excited about
taking the course and actually having
great conversion rates from the YouTube
channel so in this video I'm gonna take
a quick look at YouTube marketing
specifically for online courses you can
apply pretty much all of these
principles regardless of what you're
marketing through YouTube but this is
what I've used and seen success with for
online courses now there's a lot more
detail you can go into than what I can
cover here we do actually have a free
course on it so you can check out the
link below to our free youtube marketing
course that goes into quite a bit more
detail using YouTube to market your
online courses but let's dive in and
take a look at some of the things that
work really well from this perspective
the first is actually to start with a
little bit of research on youtube so try
googling because Google is jacked right
into YouTube try googling the things
that your course is about what would
people be looking for if they wanted to
find your course they would be searching
for maybe if you have a course on sleep
training for toddlers maybe they'd be
searching how to put my kid to bed or
how to get my kid to sleep or how to get
baby to sleep so let's say you're
starting with a course like that you
might search google you might search
YouTube and see what kind of videos are
popping up what they're using in the
descriptions that kind of thing if
you're seeing a lot of videos if you're
seeing a lot of articles if you're
seeing a lot of things pop up answering
this question do not be discouraged
competition is good if you see nothing
that might be a red flag that nobody's
searching for this stuff the other thing
you can do is with Google they have some
keyword analysis tools where you can
actually see how many people are
searching every month for the terms that
you're putting in so you can go to
Google and you can find out how many
people are searching for how to
sleep-train
a toddler or how to sleep-train a child
and if those numbers are great then
that's the kind of thing you want to be
building your videos around so you can
do that in YouTube or so you can do that
in Google you can also look around
YouTube to see the kind of videos that
people have put together see how they're
performing what kind of views they're
getting if you like them if they're
getting lots of likes that kind of a
thing
limit yourself on you can get obsessed
with this and go a little too deep on it
give yourself a timeslot thirty minutes
for a video to kind of research some of
this stuff ten minutes even it doesn't
take that long to get a good sense of
what's out there already and then you
can turn that into what should I be
putting in my video once you're actually
creating the video it's often helpful
especially if you're marketing a course
where people are gonna learn something
to talk about how to so how do I do
something how am I getting like how do I
put my kid to bed how do I get them to
sleep how to answer these questions so
that's the kind of thing that people are
often searching for that drives them to
learn something the next step is when
you're creating that video you want to
give value and this comes in to
everything you're doing marketing here
I'm not here doing a big sales pitch on
you of use my product I'm here trying to
give value and help you out and that's
what you should be doing in your YouTube
videos if people have a very very short
attention span on YouTube and if they
click on that video and the first thing
you do is start selling them something
they've gone so what I would suggest as
soon as that video starts before you
even do a little promo or a demo you'll
notice on this video I don't have a nice
lead-in before I start talking you hit
play and I start talking and telling you
what you're gonna learn I saved a little
mini demo or branding for a few seconds
in so make sure that as soon as people
hit that play button you are giving
value right out of the gate you can
start to work the pitch in later I don't
do a lot of pitching verbally I'll throw
it in as link so I'll put in at the end
of subscribe or check us out or there's
links below in the description things
like that but make sure you start giving
value right out of the gate and then you
can work that pitch in towards the end
I've say like if you're looking if you
like this if you're looking for more
information I got some more free content
over here check out our website you know
like I said actually I did actually
mention at the beginning
we have a course that we've put in the
link below that is actually free and
give you some more insight into into
marketing on YouTube that's another
thing is that when you're gathering
users on YouTube
these people are here often for free
content they started at Google or they
started at YouTube which is not a place
you typically start where you're looking
to purchase something immediately so it
does help if you give them the free
YouTube video and then you have
something else for free or very easy if
you go straight from YouTube video to
buy a thousand dollar course your
conversion rates will be quite low if
you go straight from YouTube to a couple
more free videos that you have to sign
up for on my website you're much more
likely to convert people grab those
emails and then you can warm them up to
the big course that's kind of how I do
it it works really well that way another
thing that you can do is actually link
directly to your course so especially
with think if ik if you're using our
platform you have the ability to set
your Google site verification meta tag
that's in the think--if ik advanced set
in that settings and just copy and paste
it right in there from Google and it
allows people to click on the YouTube
video which we'll do right here so you
can click here you can actually go right
to our site where you can get the free
course on YouTube so that's how that
works I find that really good as even
better than just putting in the links
below
some people don't look there so this
allows you to click on the video and go
right to where you want them to go and
you can do that with your site
verification meta tag another one and
this is just a finer point you don't
have to do this but I turn the ads off
so you don't want to see ads popping up
on your channel for other products this
actually allows competitors even to
advertise on the video that you've
created if you're creating content as a
YouTube creator who is just here to
entertain and isn't worried about taking
somewhere else and converting them then
ads are great that's how you make your
revenue but if you're here like I am
right now trying to get you to go and
check something else out then you
probably want to have your ads turned
off because that is a competing
call-to-action you want to focus on your
calls to action on your YouTube video
another thing and this is kind of a
broad thing I go into much more depth in
this in the course and is fill out all
the fields so when you're creating a
YouTube video you're going to be asked
about a bunch of different fields you're
gonna have your title the most important
one
you're gonna have your description
you're gonna have keywords things like
that just put something in all of those
boxes if you want to know what to put in
that's a much more detailed subject and
that's all in the course so you can
check that out I would if the video does
well consider promoting it so you can
pay to promote videos on YouTube or even
turn them into ads that you can put on
to Facebook if your videos are doing
well
try investing a little bit of money and
see if putting that money in does well
I'm always careful about investing in
paid advertising I do invest in it and
it can be wonderfully successful but you
can lose a fair amount of money on it if
you're not careful so find videos that
are working first for free then invest a
small amount that you're prepared to
lose and make sure you track to see how
successful that is then you can start to
put more into those ones that are
successful with the paid advertising but
generally you can get a ton of traffic
and leads and even sales from free
YouTube videos in my own personal
campaigns about 10 YouTube videos
typically generate three to ten thousand
dollars a month in sales for my online
course and that's just from the YouTube
video so can be wonderfully successful
just with free and there's nothing paid
on that at all and then one other thing
I would say as with any marketing
channel is experiment try different
things try and be a little bit fun I'm
not so good at being funny but try being
funny if that's your thing that tends to
work really well on YouTube
try shorter videos try longer videos I
talk a lot about all of this stuff and
the best practices and exactly how you
should script it out where you should
put your calls to action and your asks
and attention spans and things like that
in that free youtube course that I
referred to I'm not actually I don't
really not try to convert people to take
the free youtube course it's just a free
course that goes into more depth then I
can provide you with here so if you want
it should have good value for you anyway
I hope you found that really helpful and
that you can do some experimenting with
YouTube and see some increased signups
for your online courses using YouTube as
a great channel for it hey guys thanks
for watching I hope you enjoyed that if
you're looking for more information
check out the resources below leave a
comment asked a question I'd be happy to
answer them you can also check out
think--if accom right here or if you'd
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subscribe here thanks again for watching
and we'll see you again soon