How To Tell A Story With Sales Copy Video Lecture | Online Course Creation: Build your Course from Scratch - Professional Skills

today on teach online TV by think if ax
queer going to be talking about telling
a story and using it as part of your
sales copy for your online courses now I
often get asked about how to write sales
copy or good sales copy for your online
courses and there's a lot of ways to go
about doing this but one technique that
I find works in almost every scenario
and it's not your entire sales copy but
it's a piece of it is to tell a story
and this story will take the reader
through a journey from struggle to
triumph like any good story you want to
have a little bit of emotion built in
there if possible but what it's going to
do it's going to take that reader
through the problems that they may be
experiencing now and those problems will
be mirrored in the story in the problems
that you experienced in arriving at the
solution that you're presenting them in
this product or in this course it could
be your story it could be the story of
one of your clients who's already taken
your course but what it's going to do is
going to start with the problems that
are going to be solved by your course
and help people connect emotionally to
those problems help people identify with
them and say yeah that's what I'm
suffering from right now and then you're
going to take them through the journey
of how you're going to solve those
problems for them and often a good
element of this story is showing that it
can take time and effort and work to
solve those problems but your course is
going to make it easier it's going to
make it happen faster so they don't have
to search themselves for the answer all
over the place like you did or like your
client in the story did you're going to
give them the easier answers and help
guide them through that journey so if
you haven't already consider telling a
story as part of your sales coffee and
you can test it out and see what kind of
an impact it has on your conversion
rates if you have more questions shoot
them over but I'd also love to hear if
this makes a difference for you or even
see examples of the stories that you're
telling hey guys thanks for watching I
hope you enjoyed that if you're looking
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and we'll see you again soon
you